Today it takes 7 to 13 touch points to create a qualified lead. To keep sales pipelines full, tech marketers must create and sustain the perfect marcomm storm.
ARPR is uniquely built to execute integrated campaigns that blend traditional PR tactics with compelling content and contemporary digital marketing. This Panorama Approach completes the entire marketing communications lifecycle - from creating brand awareness and buzz from a headline all the way to delivering nurtured, qualified leads to the sales team. Hover over the image below to see the modern media world through our lens.
Fueling the success of our Panorama Approach is an uncanny focus on measurement and analysis. We’re on a mission to debunk the myth that the benefits of PR are immeasurable via our proprietary Impact & Influence reports, which explore PR’s impact on awareness, lead generation and SEO.