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Top 3 Ways to Build Meaningful Connections With Your Target Audience

I recently had the opportunity to do a quick, 36-hour trip to New York City to attend a Storynomics seminar. While I got to enjoy wandering the streets of Chinatown upon my arrival, finding a hole-in-the-wall dumpling restaurant and trekking to an Instagram-famous fro-yo shop, the real highlight of my trip was learning a new … Continued

Podcasts are Booming – Why B2B Tech Marketers Should Care

The podcast industry is now…well, an industry. In 2017, podcast ad revenue ballooned to $220M (from just $69M in 2015), and venture capital started putting skin in the game (ICMYI – How Stuff Works raised a $15M Series A this summer). With 42 million Americans now weekly listeners, the industry even has its own Upfronts … Continued

Reversing PR’s Declining Profits

This article originally appeared in O’Dwyer’s. Between 1990 and 2000, the world’s 10 biggest PR firms’ fee income ballooned from $910 million to $2.5 billion. Beautiful office suites were constructed. Small and mid-sized firms were sold for cold, hard cash — and lots of it. Fast forward to 2016 when Omnicom’s PR segment recorded annual organic growth of … Continued

SEO and Media Relations – They’re Just Alike!

When you think of SEO (search engine optimization), you probably think of a strategy that helps a website rank high in organic search results – and you’d be correct. Over recent years, digital marketers and PR pros alike have been following Google’s algorithms and implementing top keywords throughout clients’ websites, meta tags and blog posts … Continued

Top Health IT Reporters to Know

As Q3 2017 comes a close (seriously, where did this year go?), those of us on ARPR’s health IT team are already working feverishly to plan a successful 2018 for our growing roster of clients. In our discussions, one thing that’s been clear is this: The North American health IT market is thunderous and is … Continued

Public Relations Insights: PR’s Place in Today’s ABM World

This article originally appeared in Hypepotemus. Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike … Continued

Meet the Team: Cortney Johnston

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our newest Account Manager, Cortney Johnston! How was your first day of work at ARPR? My first day was better than expected considering … Continued

Meet the Team: Erin Bocherer

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our newest Health IT Practice Group Director, Erin Bocherer. How was your first day of work at ARPR? My first day of work … Continued

What Will PR Look Like in 10 Years? [VIDEO]

ARPR’s recent 5-year milestone has caused me to reflect, not on just the agency we’ve created, but on the state of our entire industry. In the five years since ARPR was founded, monumental shifts in the economy, technology, media and politics have occurred, and the rapid motion in which we all continue to progress seems … Continued

Fusion Conference 2017: Why the Future of PR is Good News for Investors and Startups

In June, ARPR traveled to DC for Fusion Conference where the world’s leading venture funds, digital strategists, and entrepreneurs came together to connect, share ideas and forge relationships. We were stoked to be a leading sponsor at the 2-day event where Army of Awesome members were able to spread the word about the future of PR … Continued

What Media’s Transformation Means for the Future of Cybersecurity PR

On Friday, May 12, a devastating cyber-attack, known as WannaCry, hit computers at more than 230,000 companies in 150 countries. This global ransomware event targeted a vulnerability in older versions of Microsoft Windows, negatively impacting hospitals throughout the entire United Kingdom, as well as Spain’s largest telecommunications conglomerate and FedEx, among thousands of other organizations. … Continued

Introducing…our San Francisco office

Today, I’m beyond excited to formally announce ARPR’s expansion to the West Coast and our office in San Francisco. Many tech PR agencies and practices are born in the Bay Area and then move to the East Coast. But, as with so many things we do here at ARPR, we’re breaking the mold. In 2012, … Continued

Top Three Social Takeaways from the Social Shakeup Show

One of the best things about living and working in Atlanta is the amazing industry conferences that come to the city each year.  From May 22-24, I had the pleasure of attending Social Media Today’s Social Shakeup Show. The conference brought together more than 600 social media professionals with the same goal of “shaking things … Continued

PR pros can’t ignore sales & marketing functions

This article originally appeared in Ragan’s PR Daily. PR practitioners have an important job. Just think about the title of our profession: public relations. First, “public.” That’s a broad word in and of itself, referring to our communities, employees, board, investors, media, competitors, legislators and more. The list of “publics” can go on and on. … Continued

Meet the Team: Alessandra Madrid

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our creative and insightful new Digital Marketing Specialist, Alessandra. How was your first day of work at ARPR? My first day was fast-paced … Continued

Dog Food and New Shoes: The Story Behind ARPR’s Brand Refresh

There’s an old adage that the cobbler’s children always need new shoes. Then there’s the adage that one of my mentors is fond of saying, “you need to eat your own dog food.” Combined, those two adages couldn’t be truer for marketing, branding and PR firms. Many agencies get lost in the hustle and ignore … Continued