Must-have Elements of a Crisis Comms Plan
A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral. These are all examples of…
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Top 5 Podcasts All Retail Tech Marketers Must Tune Into
Like everything in today’s world, the retail industry has flipped upside down in recent months due to the global pandemic. Stepping into a store today…
Four Healthcare Technologies Accelerating in a COVID-19 World
Having worked at a top healthcare PR firm for several years, there is one thing I know for certain — the industry, historically speaking, has…
Meet the Team: Amelia Davis
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…
Reallocating Your Tech Marketing Budget for 2021
2019 may feel like a lifetime ago, but if you can remember back to Q3/Q4 of last year, how did you start budgeting for 2020?…
Digital Banking is Finally Having a Moment. Thanks, COVID-19
I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…
3 Ways to Layer Storytelling into Marketing Automation and Lead Generation
Imagine for a moment that you’re in the market for a new tech PR and lead generation agency. You have two options: Agency A is…
Hackers Prey on Surge in Email Marketing During COVID-19
Marketers and PR people send a LOT of emails. While there may be some nuance depending on the industry you work in, it’s likely an…
COVID Budget Cuts? Free and Affordable MarTech Tools to Add to Your Stack
As the COVID-19 pandemic spread, many technology marketing leaders found themselves having to make major strategy and budget pivots as they adjusted to changes in…
NEW SURVEY: How Tech PR & Marketing Are Reinventing in a Post-COVID World
At the start of 2020, my colleagues and I set out to develop ARPR’s 2nd Annual Tech Marketing Data Report. We had big plans. Provocative…