Top 8 Must-Listen Fintech Podcasts
Although podcasts have roots dating back to the 1980s, this seemingly new medium has taken off immensely over the past few years. As of January…
Blog
Tech Marketing During Our New (COVID) Normal
It was only two weeks ago that my colleague Blair wrote our first blog on coronavirus – “Contingency Marketing Planning in the Face of a…
Meet the Team: Ben Cowles
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…
Unintended Consequences of the Political Digital Ad Battle
Presidential candidates aren’t the only ones putting stakes in the ground on important societal issues this season. Social and digital media platforms are also raising…
Coronavirus: Contingency Marketing Planning in the Face of a Global Pandemic
As the Coronavirus (COVID-19) continues to spread worldwide on the precipice of a global pandemic, many tech companies and industry organizations are facing expedited decision…
RSA Conference 2020 Recap: From Coronavirus to Computer Virus
Another year and another RSA Conference in the books. While I’m still wrapping my head around everything I saw and experienced at this year’s mega…
Be the Change: 5 Tips for HealthIT Marketers To Revamp Their HIMSS20 Strategy
We’re two weeks away from the 2020 HIMSS Global Health Conference & Exhibition, this year taking place in sunny Orlando, Fla. Dubbed the Super Bowl…
Tech Marketers Beware: The Rise of ‘Research Mills’ and the Eternal Disappointment of Time Machines
If you’ve ever decided to buy a puppy, you’ve surely encountered the scourge of ‘puppy mills’, whereby unscrupulous individuals breed litters of adorable puppies. These…
RSAC 2020: A PR Survival Guide & Checklist for Cybersecurity Marketing Leaders
In just a few short weeks more than 45,000 cybersecurity professionals from around the world will converge in San Francisco’s Moscone Center for the 2020…
Getting “Real” with AI Marketing in the New Decade
A new decade is officially upon us, bringing with it anticipated growth in artificial intelligence (AI), with the market projected to reach $200 billion by…