More than Innovative: How to Make Your Cloud Messaging Soar
It’s an exciting time to be a part of the cloud industry. The disruption that’s long been predicted is happening, now. 2019 marks the brink…
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Meet the Team: Candace Lane
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…
Executive Visibility: A Critical Marketing Component for Influential Healthcare Leaders
According to data from the Bureau of Labor Statistics, healthcare is the top industry propelling America’s economy, with technology coming in at a hot second….
3 Marketing Challenges Facing FinTech Brands
When Barclays launched the first ATM in 1967, no one imagined today’s financial ecosystem of mobile banking, blockchain, AI-based processes and digital currency. The global…
What’s in a length? Trends in content, press articles and SEO
PR is all about reaching the right audience at the right time with the right message — and that means knowing how to create messaging…
What Cybersecurity Marketers Need to Know About Media Relations
The business information website Crunchbase currently lists more than 4,600 cybersecurity companies ranging from very early-stage startups to those that have exited via M&A and…
[INFOGRAPHIC] 93% of IT Sales Reps Use Media Coverage as a Sales Enablement Tool
ARPR surveyed 115 technology sales professionals across the globe to understand how media coverage aides the buying process. Companies represented in the survey range from…
3 Lessons PR Pros Can Learn From Improv Comedy
On top of the excitement of having the entire Army of Awesome in one place for some quality team-bonding time, our mid-year retreat was all…
The Collision Between Corporate Innovation and Corporate Communications
From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to…
Top 3 B2B Social Media Metrics You Should Care About (and the 3 You Shouldn’t)
Between keeping up with the latest social media algorithm changes and figuring out how to tie a #ThrowbackThursday hashtag to a whitepaper landing page (oh,…