Today, 92% of B2B marketers in North America use social media content as part of their marketing tactics. That’s compared to 83% only 1 year ago. Yes, the good ole days when social media networks were a free and easy way for businesses to organically engage with brand advocates and target audiences are gone. Now, … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our new Digital Marketing Manager, Patrick Taylor! 1. How was your first day of work at ARPR? My first day was filled with … Continued
If you stay up-to-date on marketing news, you might be inclined to think that the marcomm landscape is bleak. Email marketing, SEO, social media and public relations have all been declared dead at some point in the past year. What’s a marketer left to do? For starters, don’t buy the hype. What’s dead is siloed … Continued
If I had to guess, I would say I visit no less than 10 different digital news sites a day. I check everything from getting the latest tech insights on Axios, to learning new business dealings from The Wall Street Journal and getting an aggregate view of the top news of the day from Feedly … Continued
Summer Fridays, beach vacations…and mid-year check-ins. The latter doesn’t have to be scary. In fact, taking a few days during the summer to reflect on the first half of the year and assess where you are against your goals is probably the most important thing you can do for your business and for your team. … Continued
Being a teenager is a tough time for everyone, yet our generation had an even more cringe-worthy opportunity than was afforded to those from earlier generations: the ability to post our every thought and action on social media. In 2010, about 75% of teens and young adults were using social media, and that number has … Continued
Each month the ARPR team dives into a specific subject matter at a lunch & learn (or beer & learn and biscuit & learn – we do it all!). In May, we went to DLA Piper’s Atlanta office and met with four partners who specialize in early/growth stage technology, mergers & acquisitions and transaction financing … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Account Manager, Chris Shattuck! 1. How was your first day of work at ARPR? It was great! I was excited to … Continued
In 2018, a lot of us older millennials (some consider themselves Xennials, but I am not one of those people) who came of age in the digital revolution are now [gasp] parents ourselves. That’s right, the younger members of our generation and even those in the generation below us (Gen-Zers) are officially cooler than we … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our new Account Manager, Thomas Bell! 1. How was your first day of work at ARPR? The first day was great! The team … Continued
In 2017, podcast ad revenue grew to $220M, up from $69M in 2015. According to new research, 48 million Americans report listening to podcasts weekly, with dedicated listeners spending upwards of 5 hours and 7 minutes listening to podcasts per week. If you’re anything like me, you probably tune into your favorite podcasts during your daily commute to and from … Continued
Buyers have an innate risk aversion. And today, it’s tough to be a buyer. HubSpot says 67% of the buyers’ journey happens digitally, which means the interwebs are cluttered with product marketing, gimmicks, deals, demos and peer reviews. What’s a buyer to truly believe these days? Given this cacophony, thought leadership content has become a breath of fresh air. … Continued
This article originally appeared on The Social Shake-Up’s blog. Did you know that 2017 was the first year that baby boomers, Gen X, millennials and Gen Z were all working together in harmony in the PR industry? That’s right, the first Gen Z-ers (born between 1995 and 2012) graduated from college and entered the workforce. There’s a … Continued
If you’re a follower of either the ARPR blog or the #FutureofPR website, then you’re probably familiar with several recent articles that address the current state of, and outlook for, the tech PR industry. It’s an interesting time for technology PR professionals to say the least. As newsrooms continue to evolve into digital content engines, … Continued
This article originally appeared in the PR News Guidebook: Google for Communicators. The typical measurements in PR’s toolbox – impressions, website visits, social engagements, share of voice, sentiment, awareness, and trust – aren’t enough to prove PR’s ROI in today’s data-driven economy. C-suite executives need to see the big picture of how our work is contributing … Continued
This blog was originally written for and posted on Iliyana Stareva’s blog Much has been said about the PR industry’s struggles to adapt and find its place in a world that is becoming increasingly interconnected. Global PR industry growth slowed 5% in 2015, and Gould Partners says annual agency operating profits have consistently fallen, dropping from about 19% in 2011 to … Continued
If you’re in the marketing or communications field, you’ve likely heard about the importance of customer relationships and the buyer’s journey from awareness to the decision. For businesses focused on growing new revenue, marketing should consider its role as being a wingman to help sales “seal the deal” with your target persona. As you’re approaching … Continued
It’s official – tradeshow season is in full swing! And for those of us in healthcare, one of the industry’s biggest events of the year – HIMSS18, is just one month away, March 5-9 in Las Vegas. With the evolution of digital marketing, social media and PR, planning a successful tradeshow activation now requires more … Continued
Corporate communications departments have long been the fifth wheel. When sales and revenue drop, it’s the first group to have headcount and budgets slashed. However, with the evolution of the industry over the past few years – from shrinking newsrooms to new marketing software and social media networks – CCOs and CMOs are finally getting … Continued
Many people dread getting back into their typical work routine after enjoying a fun-filled holiday season – who wants to trade in New Year’s Eve champagne toasts for a lukewarm cup of coffee and a 7 AM commute? Fortunately, for those in the technology world, the first few weeks of January also come with something … Continued