INTERVIEW: The State of Analyst Relations in Cybersecurity PR

Since I started working in cybersecurity PR six years ago, one of the most common questions posed by cyber marketers is “what are your thoughts…

Read More
As an Edge intern, you get to participate in all aspects of the ARPR agency life, like our Mardi Gras themed office opening party.

From One Intern to Another: A Guide to the ARPR Internship Experience

The days of coffee runs, making copies and answering the phone as an intern are over. Now,  the internship experience isn’t just about adding another…

Read More

Product Marketing vs. Storytelling: Which content strategy should tech brands use?

A friend of mine recently became chief marketing officer for a mid-market technology company. Prior to his arrival, the marketing team’s primary function was producing…

Read More

6 Signals it’s Time to Expand Your Marketing Power by Hiring an Agency

Marketing leaders are confronted with countless daily decisions on driving growth, especially when it comes to customer acquisition: How do we expand our customer base?…

Read More

What Pride 2020 means to ARPR’s Army of Awesome

Love. It’s a simple yet complicated word. If you’ve watched the news in the past 90 days, love has been seemingly lacking in our global…

Read More

Meet the Team: Melissa Baratta

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

Read More

Transportation Technology is Key to Reopening American Cities Post-COVID

Scheduling a pickup on a rideshare app. Unlocking an e-scooter for a quick trip. Swiping a metro card before squeezing into a subway to get…

Read More
Here is your beginner’s guide to launching a podcast.

So, Your Tech Company Wants to Start a Podcast…

If you’re reading this, there is a good chance that you are part of the 51% of U.S. consumers that enjoy listening to podcasts. And…

Read More

How Supply Chain Marketers Can Approach Marketing During COVID-19

Before COVID-19, there were flaws within the supply chain. Challenges revolved mostly on making processes more efficient, and in turn, improving the customer experience and…

Read More

Meet the Team: Joelle Johnson

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

Read More