Once upon a time, the CMO of a mid-market technology company submitted her annual budget to the board of directors. They opened the spreadsheet with excitement and exclaimed, “this is excellent, but there’s just one problem – it’s not big enough.” The board called the CMO and said, “your team is doing such a good … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Marketing andBusiness Development Coordinator, Taylor Spung! 1. How was your first day of work at ARPR? Oh, do you mean what … Continued
Blockchain. Peer-to-peer payments. RegTech. The diversity of subjects and their complexity can make covering the FinTech industry a challenge for journalists. Many reporters specialize in a particular beat such as cryptocurrency, for example. It’s important to recognize nuances in coverage when preparing to pitch FinTech news. Knowing these differences can mean all the difference in … Continued
If you’re a regular reader of the ARPR blog or follow our brand on any one of our numerous social media channels, you already know how important professional development is to our flourishing tech PR agency. For those less familiar with us, understand this: ARPR’s commitment to ongoing education is unbreakable. In fact, Learning Never Ceases … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Account Director, Alex Fencl! 1. How was your first day of work at ARPR? My first day was great – … Continued
Regardless of size or industry, it’s not often that a company achieves most of the goals it establishes for any given year. This is especially true for the tech public relations industry, where an abundance of extenuating circumstances and numerous unforeseen obstacles and challenges – many of which are outside of the agencies’ control – … Continued
This year will surely be written in textbooks for years to come as one of strife for American journalism. From presidential vitriol spewed at reporters to newsroom shootings to the crackdown on fakenews, the press has dominated its own headlines this year. But for the tech press corps, 2018 was filled with promotions, new publications … Continued
Public relations has evolved into a multi-function industry. Clients expect agencies to be experts not just in traditional PR tactics, such as media relations, but to be able to provide strategic counsel on SEO, marketing, advertising and more. Add in the interconnected nature of today’s global communications, and agencies must also understand how to reach … Continued
2018 is quickly coming to an end, and I for one, can officially say that I’m in the holiday spirit! Toward the end of each year, I like to spend time reflecting and revisiting the previous year’s hot topics and trends, identifying lessons learned and looking ahead on what’s to come in the new year, … Continued
The 120-year-old PR industry is at a crossroads. In recent years, we have failed to modernize, investing less in technology than other industries and losing business to digitally native consultants. The result? Shrinking agency/client relationship tenures and a stressed-out work force. Despite these challenges, however, there’s never been a better time to be in PR. … Continued
There’s always something new happening in the world of social media. Recently, several platforms have changed their algorithms in order to please consumers while sadly making it harder for business to reach their targeted audiences. For example, according to HubSpot, Facebook users only see 2% of organic pages they follow on their feed, which means that … Continued
If you are lucky to be in business long enough, rebranding or refreshing your brand is inevitable. So, the million-dollar question is, how do you make sure you’re one of the rebranding success stories? When done correctly, rebranding efforts can help capture a new demographic, increase sales and keep you on top of trends. It’s … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our new-ish Health IT practice group director, Paul Barren. 1. How was your first day of work at ARPR? Amazing – I loved … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our new Junior Account Coordinator, Alexis Pastrana! 1. How was your first day of work at ARPR? I had two first days with … Continued
It’s pretty much impossible to operate in the technology space and not have some sort of mobile tie-in, as mobility is fueling our digital age and redefining how we experience our lives. From a business perspective, the explosive growth of technology enabling enterprise mobility sector has empowered employees to work from anywhere. But while smartphones … Continued
Today, 92% of B2B marketers in North America use social media content as part of their marketing tactics. That’s compared to 83% only 1 year ago. Yes, the good ole days when social media networks were a free and easy way for businesses to organically engage with brand advocates and target audiences are gone. Now, … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our new Digital Marketing Manager, Patrick Taylor! 1. How was your first day of work at ARPR? My first day was filled with … Continued
If you stay up-to-date on marketing news, you might be inclined to think that the marcomm landscape is bleak. Email marketing, SEO, social media and public relations have all been declared dead at some point in the past year. What’s a marketer left to do? For starters, don’t buy the hype. What’s dead is siloed … Continued
If I had to guess, I would say I visit no less than 10 different digital news sites a day. I check everything from getting the latest tech insights on Axios, to learning new business dealings from The Wall Street Journal and getting an aggregate view of the top news of the day from Feedly … Continued
Summer Fridays, beach vacations…and mid-year check-ins. The latter doesn’t have to be scary. In fact, taking a few days during the summer to reflect on the first half of the year and assess where you are against your goals is probably the most important thing you can do for your business and for your team. … Continued