Regardless of size or industry, it’s not often that a company achieves most of the goals it establishes for any given year. This is especially true for the tech public relations industry, where an abundance of extenuating circumstances and numerous unforeseen obstacles and challenges – many of which are outside of the agencies’ control – … Continued
This year will surely be written in textbooks for years to come as one of strife for American journalism. From presidential vitriol spewed at reporters to newsroom shootings to the crackdown on fakenews, the press has dominated its own headlines this year. But for the tech press corps, 2018 was filled with promotions, new publications … Continued
Public relations has evolved into a multi-function industry. Clients expect agencies to be experts not just in traditional PR tactics, such as media relations, but to be able to provide strategic counsel on SEO, marketing, advertising and more. Add in the interconnected nature of today’s global communications, and agencies must also understand how to reach … Continued
2018 is quickly coming to an end, and I for one, can officially say that I’m in the holiday spirit! Toward the end of each year, I like to spend time reflecting and revisiting the previous year’s hot topics and trends, identifying lessons learned and looking ahead on what’s to come in the new year, … Continued
The 120-year-old PR industry is at a crossroads. In recent years, we have failed to modernize, investing less in technology than other industries and losing business to digitally native consultants. The result? Shrinking agency/client relationship tenures and a stressed-out work force. Despite these challenges, however, there’s never been a better time to be in PR. … Continued
There’s always something new happening in the world of social media. Recently, several platforms have changed their algorithms in order to please consumers while sadly making it harder for business to reach their targeted audiences. For example, according to HubSpot, Facebook users only see 2% of organic pages they follow on their feed, which means that … Continued
If you are lucky to be in business long enough, rebranding or refreshing your brand is inevitable. So, the million-dollar question is, how do you make sure you’re one of the rebranding success stories? When done correctly, rebranding efforts can help capture a new demographic, increase sales and keep you on top of trends. It’s … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our new-ish Health IT practice group director, Paul Barren. 1. How was your first day of work at ARPR? Amazing – I loved … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our new Junior Account Coordinator, Alexis Pastrana! 1. How was your first day of work at ARPR? I had two first days with … Continued
It’s pretty much impossible to operate in the technology space and not have some sort of mobile tie-in, as mobility is fueling our digital age and redefining how we experience our lives. From a business perspective, the explosive growth of technology enabling enterprise mobility sector has empowered employees to work from anywhere. But while smartphones … Continued
Today, 92% of B2B marketers in North America use social media content as part of their marketing tactics. That’s compared to 83% only 1 year ago. Yes, the good ole days when social media networks were a free and easy way for businesses to organically engage with brand advocates and target audiences are gone. Now, … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our new Digital Marketing Manager, Patrick Taylor! 1. How was your first day of work at ARPR? My first day was filled with … Continued
If you stay up-to-date on marketing news, you might be inclined to think that the marcomm landscape is bleak. Email marketing, SEO, social media and public relations have all been declared dead at some point in the past year. What’s a marketer left to do? For starters, don’t buy the hype. What’s dead is siloed … Continued
If I had to guess, I would say I visit no less than 10 different digital news sites a day. I check everything from getting the latest tech insights on Axios, to learning new business dealings from The Wall Street Journal and getting an aggregate view of the top news of the day from Feedly … Continued
Summer Fridays, beach vacations…and mid-year check-ins. The latter doesn’t have to be scary. In fact, taking a few days during the summer to reflect on the first half of the year and assess where you are against your goals is probably the most important thing you can do for your business and for your team. … Continued
Being a teenager is a tough time for everyone, yet our generation had an even more cringe-worthy opportunity than was afforded to those from earlier generations: the ability to post our every thought and action on social media. In 2010, about 75% of teens and young adults were using social media, and that number has … Continued
Each month the ARPR team dives into a specific subject matter at a lunch & learn (or beer & learn and biscuit & learn – we do it all!). In May, we went to DLA Piper’s Atlanta office and met with four partners who specialize in early/growth stage technology, mergers & acquisitions and transaction financing … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Account Manager, Chris Shattuck! 1. How was your first day of work at ARPR? It was great! I was excited to … Continued
In 2018, a lot of us older millennials (some consider themselves Xennials, but I am not one of those people) who came of age in the digital revolution are now [gasp] parents ourselves. That’s right, the younger members of our generation and even those in the generation below us (Gen-Zers) are officially cooler than we … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our new Account Manager, Thomas Bell! 1. How was your first day of work at ARPR? The first day was great! The team … Continued