Must-have Elements of a Crisis Comms Plan

A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral.  These are all examples of…

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As the pandemic flips the retail industry upside down, B2B retailers should leverage podcasts to stay up-to-date on trends.

Top 5 Podcasts All Retail Tech Marketers Must Tune Into

Like everything in today’s world, the retail industry has flipped upside down in recent months due to the global pandemic. Stepping into a store today…

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Health tech adoption has been historically slow. Then COVID hit. Here are 4 healthIT innovations accelerating today.

Four Healthcare Technologies Accelerating in a COVID-19 World

Having worked at a top healthcare PR firm for several years, there is one thing I know for certain — the industry, historically speaking, has…

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Meet the Team: Amelia Davis

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

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Reallocating Your Tech Marketing Budget for 2021

2019 may feel like a lifetime ago, but if you can remember back to Q3/Q4 of last year, how did you start budgeting for 2020?…

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Digital banking is finally having a moment and the demand for financial technologies is on the rise.

Digital Banking is Finally Having a Moment. Thanks, COVID-19

I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…

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Layering storytelling into marketing automation and lead generation can help you create a real connection with prospects.

3 Ways to Layer Storytelling into Marketing Automation and Lead Generation

Imagine for a moment that you’re in the market for a new tech PR and lead generation agency. You have two options: Agency A is…

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Hackers Prey on Surge in Email Marketing During COVID-19

Marketers and PR people send a LOT of emails. While there may be some nuance depending on the industry you work in, it’s likely an…

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Despite COVID-19 budget cuts, marketing pros can leverage free and affordable martech tools to help their business.

COVID Budget Cuts? Free and Affordable MarTech Tools to Add to Your Stack

As the COVID-19 pandemic spread, many technology marketing leaders found themselves having to make major strategy and budget pivots as they adjusted to changes in…

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