In 2018, a lot of us older millennials (some consider themselves Xennials, but I am not one of those people) who came of age in the digital revolution are now [gasp] parents ourselves. That’s right, the younger members of our generation and even those in the generation below us (Gen-Zers) are officially cooler than we … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our new Account Manager, Thomas Bell! 1. How was your first day of work at ARPR? The first day was great! The team … Continued
In 2017, podcast ad revenue grew to $220M, up from $69M in 2015. According to new research, 48 million Americans report listening to podcasts weekly, with dedicated listeners spending upwards of 5 hours and 7 minutes listening to podcasts per week. If you’re anything like me, you probably tune into your favorite podcasts during your daily commute to and from … Continued
Buyers have an innate risk aversion. And today, it’s tough to be a buyer. HubSpot says 67% of the buyers’ journey happens digitally, which means the interwebs are cluttered with product marketing, gimmicks, deals, demos and peer reviews. What’s a buyer to truly believe these days? Given this cacophony, thought leadership content has become a breath of fresh air. … Continued
This article originally appeared on The Social Shake-Up’s blog. Did you know that 2017 was the first year that baby boomers, Gen X, millennials and Gen Z were all working together in harmony in the PR industry? That’s right, the first Gen Z-ers (born between 1995 and 2012) graduated from college and entered the workforce. There’s a … Continued
If you’re a follower of either the ARPR blog or the #FutureofPR website, then you’re probably familiar with several recent articles that address the current state of, and outlook for, the tech PR industry. It’s an interesting time for technology PR professionals to say the least. As newsrooms continue to evolve into digital content engines, … Continued
This article originally appeared in the PR News Guidebook: Google for Communicators. The typical measurements in PR’s toolbox – impressions, website visits, social engagements, share of voice, sentiment, awareness, and trust – aren’t enough to prove PR’s ROI in today’s data-driven economy. C-suite executives need to see the big picture of how our work is contributing … Continued
This blog was originally written for and posted on Iliyana Stareva’s blog Much has been said about the PR industry’s struggles to adapt and find its place in a world that is becoming increasingly interconnected. Global PR industry growth slowed 5% in 2015, and Gould Partners says annual agency operating profits have consistently fallen, dropping from about 19% in 2011 to … Continued
If you’re in the marketing or communications field, you’ve likely heard about the importance of customer relationships and the buyer’s journey from awareness to the decision. For businesses focused on growing new revenue, marketing should consider its role as being a wingman to help sales “seal the deal” with your target persona. As you’re approaching … Continued
It’s official – tradeshow season is in full swing! And for those of us in healthcare, one of the industry’s biggest events of the year – HIMSS18, is just one month away, March 5-9 in Las Vegas. With the evolution of digital marketing, social media and PR, planning a successful tradeshow activation now requires more … Continued
Corporate communications departments have long been the fifth wheel. When sales and revenue drop, it’s the first group to have headcount and budgets slashed. However, with the evolution of the industry over the past few years – from shrinking newsrooms to new marketing software and social media networks – CCOs and CMOs are finally getting … Continued
Many people dread getting back into their typical work routine after enjoying a fun-filled holiday season – who wants to trade in New Year’s Eve champagne toasts for a lukewarm cup of coffee and a 7 AM commute? Fortunately, for those in the technology world, the first few weeks of January also come with something … Continued
It’s 4 pm on Thursday. You’re sitting at your desk rapidly flipping back and forth between writing the first draft of your clients’ next blog post and StubHub, waiting patiently to bid on the overflow Taylor Swift tickets that the local radio host swears will release momentarily. As a tech PR firm pro, you’re in … Continued
As in most industries, there has been much discussion about how AI will (and won’t) revolutionize PR. I was recently on a Social Shake-Up panel called Artificial Intelligence: What Communicators Need to Know Now About AI, and the conclusion was clear. AI may transform the ways we do certain tasks, but it won’t revolutionize our … Continued
2017 was a transformative year for ARPR. Not only did we support our clients’ transformative moments, including mergers and acquisitions, record-breaking sales growth, expansion into new global markets, funding raises and more, we also did some growing and transforming of our own. While it’s hard to pinpoint just five of our best moments of 2017, … Continued
In part 1 of this series, I talked about B2B’s place in social media advertising and what it can help achieve: brand recognition, market perception, leads and even customers. That all sounds great, right? But you may be wondering how it’s done. Let’s talk strategy. The way you choose to advertise on social media should … Continued
At first glance, social media advertising might appear to only be lucrative for B2C companies, but there is more and more evidence to prove that social advertising definitely has a place within B2B marketing as well. In fact, social advertising has emerged as a low-risk, high-reward marketing initiative for companies across industries to reach prospective … Continued
As this year winds down, the time for social media listicles and 2018 prediction articles is upon us. Social media in 2017 saw a lot of new features, trends and updates that allowed brands and marketers alike to get very creative with their social channels, and with U.S. social advertising budgets predicted to reach $17 … Continued
In September, ARPR decoded public relations’ place in today’s world of account-based marketing (ABM). By targeting decision makers with personalized messaging across a variety of channels, companies can now break the ice with target accounts and avoid sales outreach coming off as overly “pushy,” with an approach viewed as helpful and engaging. As our technology … Continued
I recently had the opportunity to do a quick, 36-hour trip to New York City to attend a Storynomics seminar. While I got to enjoy wandering the streets of Chinatown upon my arrival, finding a hole-in-the-wall dumpling restaurant and trekking to an Instagram-famous fro-yo shop, the real highlight of my trip was learning a new … Continued