Acronym overload – I know. But I promise those will be the only two (well, three if you count the one I just made up) in this blog post. So now that we have that clear, how does PR combine with ABM to drive revenue? Let me tell you… It’s easy to think of account-based … Continued
When you think of SEO (search engine optimization), you probably think of a strategy that helps a website rank high in organic search results – and you’d be correct. Over recent years, digital marketers and PR pros alike have been following Google’s algorithms and implementing top keywords throughout clients’ websites, meta tags and blog posts … Continued
As Q3 2017 comes a close (seriously, where did this year go?), those of us on ARPR’s health IT team are already working feverishly to plan a successful 2018 for our growing roster of clients. In our discussions, one thing that’s been clear is this: The North American health IT market is thunderous and is … Continued
This article originally appeared in Hypepotemus. Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our newest Account Manager, Cortney Johnston! How was your first day of work at ARPR? My first day was better than expected considering … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our newest Health IT Practice Group Director, Erin Bocherer. How was your first day of work at ARPR? My first day of work … Continued
ARPR’s recent 5-year milestone has caused me to reflect, not on just the agency we’ve created, but on the state of our entire industry. In the five years since ARPR was founded, monumental shifts in the economy, technology, media and politics have occurred, and the rapid motion in which we all continue to progress seems … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our West-Coast based, experienced Senior Communications Strategist, Colin Crook. How was your first day of work at ARPR? I feel like my first … Continued
In June, ARPR traveled to DC for Fusion Conference where the world’s leading venture funds, digital strategists, and entrepreneurs came together to connect, share ideas and forge relationships. We were stoked to be a leading sponsor at the 2-day event where Army of Awesome members were able to spread the word about the future of PR … Continued
My summer reading list includes Dr. Thomas Friedman’s latest, audacious work, “Thank You for Being Late: An optimist’s guide to thriving in the age of acceleration.” Friedman covers the major drivers of our world’s acceleration in the 21st century. For instance, today it takes 10-15 years to adopt the types of technological advances that humanity … Continued
On Friday, May 12, a devastating cyber-attack, known as WannaCry, hit computers at more than 230,000 companies in 150 countries. This global ransomware event targeted a vulnerability in older versions of Microsoft Windows, negatively impacting hospitals throughout the entire United Kingdom, as well as Spain’s largest telecommunications conglomerate and FedEx, among thousands of other organizations. … Continued
Today, I’m beyond excited to formally announce ARPR’s expansion to the West Coast and our office in San Francisco. Many tech PR agencies and practices are born in the Bay Area and then move to the East Coast. But, as with so many things we do here at ARPR, we’re breaking the mold. In 2012, … Continued
One of the best things about living and working in Atlanta is the amazing industry conferences that come to the city each year. From May 22-24, I had the pleasure of attending Social Media Today’s Social Shakeup Show. The conference brought together more than 600 social media professionals with the same goal of “shaking things … Continued
This article originally appeared in Ragan’s PR Daily. PR practitioners have an important job. Just think about the title of our profession: public relations. First, “public.” That’s a broad word in and of itself, referring to our communities, employees, board, investors, media, competitors, legislators and more. The list of “publics” can go on and on. … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our creative and insightful new Digital Marketing Specialist, Alessandra. How was your first day of work at ARPR? My first day was fast-paced … Continued
There’s an old adage that the cobbler’s children always need new shoes. Then there’s the adage that one of my mentors is fond of saying, “you need to eat your own dog food.” Combined, those two adages couldn’t be truer for marketing, branding and PR firms. Many agencies get lost in the hustle and ignore … Continued
As with almost every week in the Big Easy, the first week of May brought people from all over the world to our lovely land. However, this time it wasn’t only for one of the best music festivals of all time (for those who have never been, it’s called Jazz Fest, look it up!), the … Continued
In case you haven’t been following closely, ARPR recently initiated and subsequently accelerated important conversations about the future of the PR industry (#futureofpr for our millennial friends). Today, the almost 120-year old profession is attempting to mitigate the consequences of having failed to innovate; struggling to stay relevant, cutting edge and valuable with clients and … Continued
This article originally appeared in O’Dwyer’s. As my colleague, pointed out in her most recent article, the public relations industry is celebrating its birthday. One hundred and twenty years after Ivy Lee founded PR we’re at a crossroads. This $14B global industry’s future is uncertain as other industries and new subsectors take over our very … Continued
Last week, I had the opportunity to spend three days in beautiful Charleston, South Carolina with some of the south’s leading innovators. In case you missed it, here are my top 4 takeaways from #DIG2017. Startups in the south have to hustle extra hard for investor attention. While there is an increasing number of angel … Continued