As a top tech PR agency, we’ve helped dozens of tech brands navigate their way out of crisis comms scenarios.

Defining the 4 Levels of Crisis Communications Scenarios

According to Deloitte, only 49% of board members say their companies have playbooks for likely crisis scenarios. Even fewer (32%) say that their companies engage…

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Future-proof Your SEO for 2021

What will your buyers be searching for this time next year?  What new challenges will they be facing that drive their needs? How will they…

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A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online

In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many tech marketers reallocated resources to digital efforts….

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Marketing Planning in a Virtual Trade Show World

My formative years as a tech PR professional were centered around the annual tradeshow cycle. Each spring and fall season, I flight hopped from Orlando,…

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Since Election Day isn’t a national holiday, it’s incumbent upon businesses to at least give employees a paid day off.

Why ARPR Made Election Day a Paid Company Holiday

According to, 800 companies are giving employees today off. And ARPR is proud to be on the list.  We’ve always given team members time…

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Start with news coverage of leading CIOs to support PR for cloud companies.

What Today’s CIOs Are Reading and Following

The modern CIO has a lot on their plate, ranging from keeping enterprise-wide digital transformation projects on track to ensuring that today’s remote workers have…

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Get the most out of your existing FinTech marketing content. Download ARPR’s latest playbook to learn eight tactics to extend the reach of marketing content.

Extend the Mileage of Your FinTech Marketing Content

COVID-19. Murder hornets. Zombie hurricanes. While 2020 has brought everyone an onslaught of challenges, one tech sector received an abundance of opportunity this year: FinTech….

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Three Reasons a Cybersecurity Incident Is Unlike Any Other Crisis Comms Response

There’s a rather famous children’s book entitled Alexander and the Terrible, Horrible, No Good, Very Bad Day in which the protagonist is having, as the…

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4 Ways Healthcare Marketers Can Turn COVID-19 Challenges Into Opportunities

Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians, hospital CIOs, billing administrators and more –…

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Why We Launched Marketing Sandbox, the First Tech PR & Marketing Specific Podcast

As a tech marketing leader, I’m sure that you’re well aware of podcast’s growing popularity. But in case you’re not, here are a few fast…

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