As a top health IT marketing firm, ARPR helped a client generate 50 new qualified leads via a Bing ad strategy.

Bing Search Engine Ads: The Unsung Hero of Health IT Inbound Marketing

It’s no secret that search engines drive the most qualified bottom-of-funnel leads. While Google Search Ads and LinkedIn Ads are already established as market leaders…

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Asian Americans make up only 5.7% of jobs classified as marketing specialists and marketing analysts.

It’s Time for Marketers to Engage with Asian Americans & Pacific Islanders

Had you asked 20 years ago what Asian American and Pacific Islander (AAPI) Heritage month meant to me, I’d probably respond with silence. Growing up,…

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Meet the Team: Deej Savage

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

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Digital health vendors need to adapt healthIT marketing strategies for a new set of challenges in the endemic phase of COVID-19

From Pandemic to Endemic — 4 Tips for HealthIT Marketers To Navigate the Next Phase

Just a little more than two years after the WHO declared the  COVID-19 outbreak a pandemic, it seems as if we’re starting to truly make…

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Boosting Domain Authority requires coordination of more than just your inbound marketing team.

4 Teams that Should Own Domain Authority (Hint: It’s Not Just SEO)

If SEO seems to require a bit of a magic potion to many tech marketers, boosting Domain Authority requires a larger dose of that potion….

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FinTech marketing for kids, teens and parents

How to Market to the Newest Banking Consumer: Kids and Teens

Growing up, my immigrant parents always told me that I needed to go to college if I wanted to succeed in life. While I took…

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A New Chapter…

I’m extremely excited to announce the news of my acquisition of ARPR and what it can mean, not only for me, but also, for founder…

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As a top technology PR firm, ARPR crafts crisis comms plans for B2B brands so they are prepared when the unexpected happens.

Why Crises Often Start On Social Media, And How To Manage Them

An end-user posts pictures on Instagram of skin burns she incurred as a result of battery malfunctions in a wearable device. A recently laid-off software…

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THE DOWNLOAD with Christopher Nichols, General Manager at geothinQ

When land stakeholders such as solar developers, economic development teams, homebuilders, and civil engineers need to make quick, return-worthy land investment decisions, they turn to…

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