The Collision Between Corporate Innovation and Corporate Communications

From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to...

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Multi-channel Marketing Measurement Demystified

Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe a basic concept – reaching customers and...

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How to Set Expectations for Clicks and Conversions for Your Next Marketing Campaign

So you’ve decided to launch a marketing campaign, eh? You’ve developed a strategy, and have created plenty of content for your website and social media...

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Measurement Matters: The Right Way to Prove the Value of PR

There’s always been a struggle for PR pros to accurately measure and prove PR’s value. My colleague recently outlined how agencies used to painstakingly equate...

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Meet the Team: Blair Ruth Riley

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get...

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Yes, Your Tech PR Firm Can Tie Media Relations to Revenue Generation

When I began my tech PR career in 2005, my agency’s account coordinators had the daily responsibility of manually calculating ad value equivalency for each...

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Industry Awards Still Matter for Marketers – Here’s Why

Today’s B2B companies face a number of unique challenges, including increased competition, improving customer experience and talent shortages just to name a few. While such...

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A Letter from the CEO: Welcome to the New ARPR.com

Dear arpr.com visitor, The start of 2019 included new hires, several client product launches, dozens of tier 1 results and thousands of miles in the...

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How to Swim in Today’s Growing Pool of (Distracted) HealthIT Buyers

Healthcare has come a long way since the introduction of computers within the industry. Today, advances in technology – from AI and machine learning to...

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