The Collision Between Corporate Innovation and Corporate Communications
From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to...
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Top 3 B2B Social Media Metrics You Should Care About (and the 3 You Shouldn’t)
Between keeping up with the latest social media algorithm changes and figuring out how to tie a #ThrowbackThursday hashtag to a whitepaper landing page (oh,...
Multi-channel Marketing Measurement Demystified
Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe a basic concept – reaching customers and...
How to Set Expectations for Clicks and Conversions for Your Next Marketing Campaign
So you’ve decided to launch a marketing campaign, eh? You’ve developed a strategy, and have created plenty of content for your website and social media...
Measurement Matters: The Right Way to Prove the Value of PR
There’s always been a struggle for PR pros to accurately measure and prove PR’s value. My colleague recently outlined how agencies used to painstakingly equate...
Meet the Team: Blair Ruth Riley
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get...
Yes, Your Tech PR Firm Can Tie Media Relations to Revenue Generation
When I began my tech PR career in 2005, my agency’s account coordinators had the daily responsibility of manually calculating ad value equivalency for each...
Industry Awards Still Matter for Marketers – Here’s Why
Today’s B2B companies face a number of unique challenges, including increased competition, improving customer experience and talent shortages just to name a few. While such...
A Letter from the CEO: Welcome to the New ARPR.com
Dear arpr.com visitor, The start of 2019 included new hires, several client product launches, dozens of tier 1 results and thousands of miles in the...
How to Swim in Today’s Growing Pool of (Distracted) HealthIT Buyers
Healthcare has come a long way since the introduction of computers within the industry. Today, advances in technology – from AI and machine learning to...