Marketing and sales textbooks vary slightly, but they all state that B2B buyer journeys have three to four stages. Take this Hubspot illustration, for example: In my job, I have the awesome opportunity to talk to technology marketers every day about attracting and nurturing buyers using PR, social media and content. Sometimes in these meetings, … Continued
A recent CMO survey showed that marketers rank their analytics and measurement capabilities among the lowest of all skills. Amidst growing pressures to prove ROI and measure everything, marketers are bombarded with dashboards and datasets, but often lack the correlations needed to make true inferences, missing key insights that can help drive smarter strategies. Forrester … Continued
Today’s B2B buying decision makers are more pressed for time than ever before, so they are increasingly reliant on a diversity of content throughout their buying journey. In the most recent Demand Gen Content Preferences Survey Report that polled roughly 170 C-suite, VP and director-level B2B marketing representatives across multiple verticals, nearly half (49%) said … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Edge Intern, Justin Stewart! 1. How was your first day of work at ARPR? My first day at ARPR was unlike … Continued
While account-based marketing (ABM) may certainly have its roots in sales alignment strategies, if your B2B tech company is all in on ABM in 2019, this approach needs to proliferate your entire marketing and communications department. ABM is not simply a sales or advertising tactic, or rather it should not be. Sure, most common ABM … Continued
Last month, ARPR’s SVP of Client Service Evan Goldberg and I had the opportunity to visit clients and partners in Israel. The country is the second largest global technology hub, behind the U.S. For context, Israel is the size of New Jersey. For the cybersecurity, FinTech and health IT companies in Israel, doing business in … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Account Director, Christina Dela Cruz! 1. How was your first day of work at ARPR? I was told that my first … Continued
It’s that time of year again – the Christmas-Kentucky Derby for health IT professionals. HIMSS takes us to Sunny Orlando this year, and while you’ll probably only get a few moments to catch some rays awaiting a hotel shuttle, there are still many opportunities for companies to shine at the conference. Some may feel that … Continued
SEO can make numerous positive contributions to your tech company’s bottom line. Whether it be through building credibility and trust, improving your web user’s experience or accelerating the buying cycle, your business needs SEO now more than ever. However, with 61% of marketers looking to improve their SEO, competition is fierce, especially within tech-driven search … Continued
There’s no debating this fact: in recent years, the Cloud, machine learning and AI have propelled entrepreneurs and intrapreneurs alike to build some of the most transformative innovations for workplace efficiency, employee productivity and business continuity that the world has ever seen. Beginning around 2008, many business tools and processes started to change forever. What … Continued
Once upon a time, the CMO of a mid-market technology company submitted her annual budget to the board of directors. They opened the spreadsheet with excitement and exclaimed, “this is excellent, but there’s just one problem – it’s not big enough.” The board called the CMO and said, “your team is doing such a good … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Marketing andBusiness Development Coordinator, Taylor Spung! 1. How was your first day of work at ARPR? Oh, do you mean what … Continued
Blockchain. Peer-to-peer payments. RegTech. The diversity of subjects and their complexity can make covering the FinTech industry a challenge for journalists. Many reporters specialize in a particular beat such as cryptocurrency, for example. It’s important to recognize nuances in coverage when preparing to pitch FinTech news. Knowing these differences can mean all the difference in … Continued
If you’re a regular reader of the ARPR blog or follow our brand on any one of our numerous social media channels, you already know how important professional development is to our flourishing tech PR agency. For those less familiar with us, understand this: ARPR’s commitment to ongoing education is unbreakable. In fact, Learning Never Ceases … Continued
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our Army of Awesome. Meet our newest Account Director, Alex Fencl! 1. How was your first day of work at ARPR? My first day was great – … Continued
Regardless of size or industry, it’s not often that a company achieves most of the goals it establishes for any given year. This is especially true for the tech public relations industry, where an abundance of extenuating circumstances and numerous unforeseen obstacles and challenges – many of which are outside of the agencies’ control – … Continued
This year will surely be written in textbooks for years to come as one of strife for American journalism. From presidential vitriol spewed at reporters to newsroom shootings to the crackdown on fakenews, the press has dominated its own headlines this year. But for the tech press corps, 2018 was filled with promotions, new publications … Continued
Public relations has evolved into a multi-function industry. Clients expect agencies to be experts not just in traditional PR tactics, such as media relations, but to be able to provide strategic counsel on SEO, marketing, advertising and more. Add in the interconnected nature of today’s global communications, and agencies must also understand how to reach … Continued
2018 is quickly coming to an end, and I for one, can officially say that I’m in the holiday spirit! Toward the end of each year, I like to spend time reflecting and revisiting the previous year’s hot topics and trends, identifying lessons learned and looking ahead on what’s to come in the new year, … Continued
The 120-year-old PR industry is at a crossroads. In recent years, we have failed to modernize, investing less in technology than other industries and losing business to digitally native consultants. The result? Shrinking agency/client relationship tenures and a stressed-out work force. Despite these challenges, however, there’s never been a better time to be in PR. … Continued