Defining the 4 Levels of Crisis Communications Scenarios
According to Deloitte, only 49% of board members say their companies have playbooks for likely crisis scenarios. Even fewer (32%) say that their companies engage…
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Future-proof Your SEO for 2021
What will your buyers be searching for this time next year? What new challenges will they be facing that drive their needs? How will they…
A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online
In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many tech marketers reallocated resources to digital efforts….
Marketing Planning in a Virtual Trade Show World
My formative years as a tech PR professional were centered around the annual tradeshow cycle. Each spring and fall season, I flight hopped from Orlando,…
Why ARPR Made Election Day a Paid Company Holiday
According to electionday.org, 800 companies are giving employees today off. And ARPR is proud to be on the list. We’ve always given team members time…
What Today’s CIOs Are Reading and Following
The modern CIO has a lot on their plate, ranging from keeping enterprise-wide digital transformation projects on track to ensuring that today’s remote workers have…
Extend the Mileage of Your FinTech Marketing Content
COVID-19. Murder hornets. Zombie hurricanes. While 2020 has brought everyone an onslaught of challenges, one tech sector received an abundance of opportunity this year: FinTech….
Three Reasons a Cybersecurity Incident Is Unlike Any Other Crisis Comms Response
There’s a rather famous children’s book entitled Alexander and the Terrible, Horrible, No Good, Very Bad Day in which the protagonist is having, as the…
4 Ways Healthcare Marketers Can Turn COVID-19 Challenges Into Opportunities
Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians, hospital CIOs, billing administrators and more –…
Why We Launched Marketing Sandbox, the First Tech PR & Marketing Specific Podcast
As a tech marketing leader, I’m sure that you’re well aware of podcast’s growing popularity. But in case you’re not, here are a few fast…