Industry Awards Still Matter for Marketers – Here’s Why

Today’s B2B companies face a number of unique challenges, including increased competition, improving customer experience and talent shortages just to name a few. While such...

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A Letter from the CEO: Welcome to the New ARPR.com

Dear arpr.com visitor, The start of 2019 included new hires, several client product launches, dozens of tier 1 results and thousands of miles in the...

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How to Swim in Today’s Growing Pool of (Distracted) HealthIT Buyers

Healthcare has come a long way since the introduction of computers within the industry. Today, advances in technology – from AI and machine learning to...

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Meet the Team: Kristen DuPre

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get...

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Resurrecting the Non-Converters with Retargeting: Top 3 Reasons it Works

Now, before you get any ideas, this blog isn’t about religion…well, not exactly. If your religion is converting website visitors into sales, then you are...

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Meet the Team: Quisha Elom-Ashley

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get...

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Stage Zero: The struggle of defining a new category

Marketing and sales textbooks vary slightly, but they all state that B2B buyer journeys have three to four stages. Take this Hubspot illustration, for example:...

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Three Metrics to Add to Your B2B Marketing Playbook in 2019

A recent CMO survey showed that marketers rank their analytics and measurement capabilities among the lowest of all skills. Amidst growing pressures to prove ROI...

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4 Marketing Steps: How to Bring Your Technology Product to the U.S. Market

Last month, ARPR’s SVP of Client Service Evan Goldberg and I had the opportunity to visit clients and partners in Israel. The country is the...

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