Why corp comms will be in high demand post-Covid
Earlier this month, I sat down with Diane Schwartz, CEO of Ragan Communications, on ARPR’s Marketing Sandbox podcast. At one point in our conversation, she…
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Top 5 media training tips for Zoom interviews
While the most memorable Zoom interviews of late might include a toddler waddling into his dad’s shot or an attorney turned cat, we hope you…
THE DOWNLOAD with Audrey Prior, Manager of Marketing Campaigns at Greenway Health
*THE DOWNLOAD is an ongoing series with ARPR’s tech clients HealthIT marketers faced significant changes in buyer behaviors and evolving business needs last year. In…
3 Tech Marketers Share Their Surprises, Successes and 2021 Outlooks
If pivot was the word that defined marketing in 2020, revelation is looking like it will be the name of the game for tech marketing…
Desire to Be the Best: Annual ARPR Army of Awesome Belt Competition
At the start of each cold and gloomy January, the ARPR Army of Awesome gathers to light up the new year with its Twelfth Night…
Our Favorite Client Compliments of 2020
In a recent blog post, Anna Ruth shared how our “glass is half full, damn it” rallying cry really helped put all of the positives…
The Glass is Half Full, Dammit.
Not going to lie – I woke up on January 1, 2021 and let out a huge sigh. We did it. We made it. Like…
How digital advertising changed in 2020 (and how to have a winning strategy in 2021)
Starting in March of 2020, we saw a huge shift in the digital ad ecosystem as the COVID pandemic wreaked havoc by canceling trade shows…
Gamifying Agency Culture in a Virtual World
One of the top attributes that sets our top tech PR agency apart is the relentless commitment to building a strong and supportive culture. We…
Peace out 2020! Top marketing trends the AoA is excited for in the New Year
2020, the year of going back to the drawing board, erasing and rewriting content calendars and rerouting sales strategies. This time last year – long…