The Top Three PR Scams Tech Marketers Need to Know
It’s been nearly two years since I authored my first article outlining the top four pay-to-play scams in tech PR. Amazingly, all four of the…
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Marketing Team Workspaces that Boost Productivity
In recent years tech agencies have focused more on creating workspaces that promote productivity, collaboration and creativity – contributing to a culture of increased employee…
Think Tradeshows Are Dead? Think Again. 2 Must-Do’s For Tech Marketers to Capture ROI in 2020
Talk of the tradeshow as a dying marketing and sales vehicle has been an ongoing conversation for years. And while growth has continued at a…
Why 2020 is the Year Your Executives Can No Longer Dodge Social Media
While strategic evaluation utilizing RFPs and risk reduction tools may still be at the forefront of the buying process for B2B tech decision-makers – one…
Been Burned? 5 Questions to Help Extinguish Negativity Bias During Your Tech PR Agency Search
It’s that time of year when many tech CMOs and marketing VPs are evaluating the pros and cons of hiring a new tech PR agency….
3 Must-Haves in Your 2020 MarTech Stack
You’ve probably seen this overwhelming graphic of the thousands of MarTech solutions available. While your specific needs will depend on the specific challenges you are…
Meet the Team: Patrick Christman
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…
Planning 2020 Marketing Budgets (with a slight chance of recession showers)
While Bloomberg Economics says there’s a 27% chance of a recession in 2020, more than half of all CFOs and half of all small business…
4 Reasons Why Marcomm Agencies Must Get Serious About Cybersecurity
This blog was originally written by Dror Liwer on Coro.net and we have reposted it in honor of National Cyber Security Awareness Month. Not only…
Meet the Team: Jhaunae Cephas
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…