The Glass is Half Full, Dammit.

Not going to lie – I woke up on January 1, 2021 and let out a huge sigh. We did it. We made it. Like…

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As a top tech PR agency, we’ve helped dozens of tech brands navigate their way out of crisis comms scenarios.

Defining the 4 Levels of Crisis Communications Scenarios

According to Deloitte, only 49% of board members say their companies have playbooks for likely crisis scenarios. Even fewer (32%) say that their companies engage…

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A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online

In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many tech marketers reallocated resources to digital efforts….

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Since Election Day isn’t a national holiday, it’s incumbent upon businesses to at least give employees a paid day off.

Why ARPR Made Election Day a Paid Company Holiday

According to electionday.org, 800 companies are giving employees today off. And ARPR is proud to be on the list.  We’ve always given team members time…

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Must-have Elements of a Crisis Comms Plan

A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral.  These are all examples of…

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Digital banking is finally having a moment and the demand for financial technologies is on the rise.

Digital Banking is Finally Having a Moment. Thanks, COVID-19

I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…

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Buckle Up for The 2nd Half of 2020: Tech Companies Face a Bevy of Crisis Comms Issues

Prior to Coronavirus, only 45% of corporate communicators admitted to having a crisis communications plan in place. Fast forward through the last four months of…

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Product Marketing vs. Storytelling: Which content strategy should tech brands use?

A friend of mine recently became chief marketing officer for a mid-market technology company. Prior to his arrival, the marketing team’s primary function was producing…

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From communicating sweeping corporate policies to keeping employees engaged while working remote - internal comms is critical during COVID-19.

Why COVID-19 Has Renewed Corporate Respect for Internal Communications

Prior to the novel Coronavirus, 60% of companies didn’t have a long-term strategy for their internal communications. But around the first week of March when…

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