Product Marketing vs. Storytelling: Which content strategy should tech brands use?

A friend of mine recently became chief marketing officer for a mid-market technology company. Prior to his arrival, the marketing team’s primary function was producing…

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From communicating sweeping corporate policies to keeping employees engaged while working remote - internal comms is critical during COVID-19.

Why COVID-19 Has Renewed Corporate Respect for Internal Communications

Prior to the novel Coronavirus, 60% of companies didn’t have a long-term strategy for their internal communications. But around the first week of March when…

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Planning 2020 Marketing Budgets (with a slight chance of recession showers)

While Bloomberg Economics says there’s a 27% chance of a recession in 2020, more than half of all CFOs and half of all small business…

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3 Marketing Challenges Facing FinTech Brands

When Barclays launched the first ATM in 1967, no one imagined today’s financial ecosystem of mobile banking, blockchain, AI-based processes and digital currency. The global…

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The Collision Between Corporate Innovation and Corporate Communications

From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to…

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A Letter from the CEO: Welcome to the New ARPR.com

Dear arpr.com visitor, The start of 2019 included new hires, several client product launches, dozens of tier 1 results and thousands of miles in the…

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Stage Zero: The struggle of defining a new category

Marketing and sales textbooks vary slightly, but they all state that B2B buyer journeys have three to four stages. Take this Hubspot illustration, for example:…

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4 Marketing Steps: How to Bring Your Technology Product to the U.S. Market

Last month, ARPR’s SVP of Client Service Evan Goldberg and I had the opportunity to visit clients and partners in Israel. The country is the…

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