Anna Ruth Williams, Author at ARPR

71% of B2B consumers start their buying process with online search.

The Role of Media Relations in an Inbound Marketing Program

Over the past 10 years, B2B technology companies have increasingly adopted an inbound marketing approach, the process of digitally guiding potential customers to your company….

With no SEO juice and minimal social media amplification, Forbes Council articles won’t make you a thought leader.

Why Forbes Councils aren’t going to make you a thought leader

For B2B tech leaders, appearing in Forbes is a media relations career goal. So, if you receive an email from the Forbes Technology Council saying…

Press articles covering data reports drive the most conversions to tech company websites compared to other types of articles.

4 Reasons Your Tech Brand Should Issue a Data Report

Data reports are one of the best ways for a technology company to plant its flag in a particular industry. Published reports can illuminate a…

ARPR’s survey found that vendor emails are the #1 preferred method for learning about software products among CIOs and CTOs.

New Report: Today’s Tech Buyers are Making Faster & Bigger Purchasing Decisions

Last month, ARPR surveyed 99 IT and innovation executives from across the U.S. in order to understand how COVID-19 changed tech buyers’ needs and expectations….

For many tech brands, it took a global pandemic for PR to get a seat at the table. And that seat will only get bigger.

Why corp comms will be in high demand post-Covid

Earlier this month, I sat down with Diane Schwartz, CEO of Ragan Communications, on ARPR’s Marketing Sandbox podcast. At one point in our conversation, she…

The Glass is Half Full, Dammit.

Not going to lie – I woke up on January 1, 2021 and let out a huge sigh. We did it. We made it. Like…

As a top tech PR agency, we’ve helped dozens of tech brands navigate their way out of crisis comms scenarios.

Defining the 4 Levels of Crisis Communications Scenarios

According to Deloitte, only 49% of board members say their companies have playbooks for likely crisis scenarios. Even fewer (32%) say that their companies engage…

A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online

In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many tech marketers reallocated resources to digital efforts….

Since Election Day isn’t a national holiday, it’s incumbent upon businesses to at least give employees a paid day off.

Why ARPR Made Election Day a Paid Company Holiday

According to electionday.org, 800 companies are giving employees today off. And ARPR is proud to be on the list. We’ve always given team members time…

Must-have Elements of a Crisis Comms Plan

A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral. These are all examples of…