Planning 2020 Marketing Budgets (with a slight chance of recession showers)
While Bloomberg Economics says there’s a 27% chance of a recession in 2020, more than half of all CFOs and half of all small business…
Anna Ruth Williams
Why Corp Comms & Customer Success Can’t Act Alone
If two corporate departments were ever destined to be married – it’s corporate communications and customer success. In many ways, the two departments rely on…
3 Marketing Challenges Facing FinTech Brands
When Barclays launched the first ATM in 1967, no one imagined today’s financial ecosystem of mobile banking, blockchain, AI-based processes and digital currency. The global…
The Collision Between Corporate Innovation and Corporate Communications
From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to…
A Letter from the CEO: Welcome to the New ARPR.com
Dear arpr.com visitor, The start of 2019 included new hires, several client product launches, dozens of tier 1 results and thousands of miles in the…
Stage Zero: The struggle of defining a new category
Marketing and sales textbooks vary slightly, but they all state that B2B buyer journeys have three to four stages. Take this Hubspot illustration, for example:…
4 Marketing Steps: How to Bring Your Technology Product to the U.S. Market
Last month, ARPR’s SVP of Client Service Evan Goldberg and I had the opportunity to visit clients and partners in Israel. The country is the…
Why HIMSS Still Matters for Health IT Marketers
It’s that time of year again – the Christmas-Kentucky Derby for health IT professionals. HIMSS takes us to Sunny Orlando this year, and while you’ll…
So, you didn’t get the 2019 marketing budget you wanted?
Once upon a time, the CMO of a mid-market technology company submitted her annual budget to the board of directors. They opened the spreadsheet with…
2018: The Biggest Year Yet for Tech Press
This year will surely be written in textbooks for years to come as one of strife for American journalism. From presidential vitriol spewed at reporters…