Must-have Elements of a Crisis Comms Plan

A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral.  These are all examples of…

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Digital banking is finally having a moment and the demand for financial technologies is on the rise.

Digital Banking is Finally Having a Moment. Thanks, COVID-19

I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…

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Buckle Up for The 2nd Half of 2020: Tech Companies Face a Bevy of Crisis Comms Issues

Prior to Coronavirus, only 45% of corporate communicators admitted to having a crisis communications plan in place. Fast forward through the last four months of…

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Product Marketing vs. Storytelling: Which content strategy should tech brands use?

A friend of mine recently became chief marketing officer for a mid-market technology company. Prior to his arrival, the marketing team’s primary function was producing…

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From communicating sweeping corporate policies to keeping employees engaged while working remote - internal comms is critical during COVID-19.

Why COVID-19 Has Renewed Corporate Respect for Internal Communications

Prior to the novel Coronavirus, 60% of companies didn’t have a long-term strategy for their internal communications. But around the first week of March when…

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Planning 2020 Marketing Budgets (with a slight chance of recession showers)

While Bloomberg Economics says there’s a 27% chance of a recession in 2020, more than half of all CFOs and half of all small business…

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3 Marketing Challenges Facing FinTech Brands

When Barclays launched the first ATM in 1967, no one imagined today’s financial ecosystem of mobile banking, blockchain, AI-based processes and digital currency. The global…

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The Collision Between Corporate Innovation and Corporate Communications

From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to…

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