Why Crises Often Start On Social Media, And How To Manage Them
An end-user posts pictures on Instagram of skin burns she incurred as a result of battery malfunctions in a wearable device. A recently laid-off software…
Anna Ruth Williams
How to Begin Integrating DE&I into External Communication Programs
Over the past five years, organizations have placed a greater emphasis on filling newly-created DE&I executive positions. In fact, DE&I job openings reached an all-time…
The Hot M&A Landscape is Making Tech Marketers Sweat
2021’s booming stock market and affordable financing led to a historic year for mergers and acquisitions. In total, last year we saw over 62,000 global…
The Role of Media Relations in an Inbound Marketing Program
Over the past 10 years, B2B technology companies have increasingly adopted an inbound marketing approach, the process of digitally guiding potential customers to your company….
Why Forbes Councils aren’t going to make you a thought leader
For B2B tech leaders, appearing in Forbes is a media relations career goal. So, if you receive an email from the Forbes Technology Council saying…
4 Reasons Your Tech Brand Should Issue a Data Report
Data reports are one of the best ways for a technology company to plant its flag in a particular industry. Published reports can illuminate a…
A One Month Sabbatical Away from Tech PR, That’s “Freakin Awesome!”
ARPR has worked tirelessly over the years to build an inclusive company culture that works for everyone, no matter where they are in their career…
New Report: Today’s Tech Buyers are Making Faster & Bigger Purchasing Decisions
Last month, ARPR surveyed 99 IT and innovation executives from across the U.S. in order to understand how COVID-19 changed tech buyers’ needs and expectations….
THE DOWNLOAD with Sanna-Maaria Mattila, Senior Manager of Global PR and Communications at Irdeto
It’s hard to describe just how unique cybersecurity is in comparison to other rapidly evolving industries, such as healthcare technology, Fintech and various B2B SaaS…
Why corp comms will be in high demand post-Covid
Earlier this month, I sat down with Diane Schwartz, CEO of Ragan Communications, on ARPR’s Marketing Sandbox podcast. At one point in our conversation, she…