Why corp comms will be in high demand post-Covid
Earlier this month, I sat down with Diane Schwartz, CEO of Ragan Communications, on ARPR’s Marketing Sandbox podcast. At one point in our conversation, she…
Anna Ruth Williams
The Glass is Half Full, Dammit.
Not going to lie – I woke up on January 1, 2021 and let out a huge sigh. We did it. We made it. Like…
Defining the 4 Levels of Crisis Communications Scenarios
According to Deloitte, only 49% of board members say their companies have playbooks for likely crisis scenarios. Even fewer (32%) say that their companies engage…
A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online
In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many tech marketers reallocated resources to digital efforts….
Why ARPR Made Election Day a Paid Company Holiday
According to electionday.org, 800 companies are giving employees today off. And ARPR is proud to be on the list. We’ve always given team members time…
Must-have Elements of a Crisis Comms Plan
A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral. These are all examples of…
Digital Banking is Finally Having a Moment. Thanks, COVID-19
I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…
NEW SURVEY: How Tech PR & Marketing Are Reinventing in a Post-COVID World
At the start of 2020, my colleagues and I set out to develop ARPR’s 2nd Annual Tech Marketing Data Report. We had big plans. Provocative…
Buckle Up for The 2nd Half of 2020: Tech Companies Face a Bevy of Crisis Comms Issues
Prior to Coronavirus, only 45% of corporate communicators admitted to having a crisis communications plan in place. Fast forward through the last four months of…
Product Marketing vs. Storytelling: Which content strategy should tech brands use?
A friend of mine recently became chief marketing officer for a mid-market technology company. Prior to his arrival, the marketing team’s primary function was producing…