Press articles covering data reports drive the most conversions to tech company websites compared to other types of articles.

4 Reasons Your Tech Brand Should Issue a Data Report

Data reports are one of the best ways for a technology company to plant its flag in a particular industry. Published reports can illuminate a…

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ARPR’s survey found that vendor emails are the #1 preferred method for learning about software products among CIOs and CTOs.

New Report: Today’s Tech Buyers are Making Faster & Bigger Purchasing Decisions

Last month, ARPR surveyed 99 IT and innovation executives from across the U.S. in order to understand how COVID-19 changed tech buyers’ needs and expectations….

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The Glass is Half Full, Dammit.

Not going to lie – I woke up on January 1, 2021 and let out a huge sigh. We did it. We made it. Like…

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As a top tech PR agency, we’ve helped dozens of tech brands navigate their way out of crisis comms scenarios.

Defining the 4 Levels of Crisis Communications Scenarios

According to Deloitte, only 49% of board members say their companies have playbooks for likely crisis scenarios. Even fewer (32%) say that their companies engage…

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A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online

In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many tech marketers reallocated resources to digital efforts….

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Since Election Day isn’t a national holiday, it’s incumbent upon businesses to at least give employees a paid day off.

Why ARPR Made Election Day a Paid Company Holiday

According to electionday.org, 800 companies are giving employees today off. And ARPR is proud to be on the list.  We’ve always given team members time…

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Must-have Elements of a Crisis Comms Plan

A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral.  These are all examples of…

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Digital banking is finally having a moment and the demand for financial technologies is on the rise.

Digital Banking is Finally Having a Moment. Thanks, COVID-19

I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…

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