As a top technology PR firm, ARPR crafts crisis comms plans for B2B brands so they are prepared when the unexpected happens.

Why Crises Often Start On Social Media, And How To Manage Them

An end-user posts pictures on Instagram of skin burns she incurred as a result of battery malfunctions in a wearable device. A recently laid-off software…

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Tech marketers and their PR agencies can extend DE&I programs externally to make brands more inclusive…and profitable.

How to Begin Integrating DE&I into External Communication Programs

Over the past five years, organizations have placed a greater emphasis on filling newly-created DE&I executive positions. In fact, DE&I job openings reached an all-time…

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If tech marketers are tired from the high volume of M&As in 2021 - hold on tight. Experts say the M&A surge isn’t over yet.

The Hot M&A Landscape is Making Tech Marketers Sweat

2021’s booming stock market and affordable financing led to a historic year for mergers and acquisitions. In total, last year we saw over 62,000 global…

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71% of B2B consumers start their buying process with online search.

The Role of Media Relations in an Inbound Marketing Program

Over the past 10 years, B2B technology companies have increasingly adopted an inbound marketing approach, the process of digitally guiding potential customers to your company….

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With no SEO juice and minimal social media amplification, Forbes Council articles won’t make you a thought leader.

Why Forbes Councils aren’t going to make you a thought leader

For B2B tech leaders, appearing in Forbes is a media relations career goal. So, if you receive an email from the Forbes Technology Council saying…

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Press articles covering data reports drive the most conversions to tech company websites compared to other types of articles.

4 Reasons Your Tech Brand Should Issue a Data Report

Data reports are one of the best ways for a technology company to plant its flag in a particular industry. Published reports can illuminate a…

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A One Month Sabbatical Away from Tech PR, That’s “Freakin Awesome!”

ARPR has worked tirelessly over the years to build an inclusive company culture that works for everyone, no matter where they are in their career…

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ARPR’s survey found that vendor emails are the #1 preferred method for learning about software products among CIOs and CTOs.

New Report: Today’s Tech Buyers are Making Faster & Bigger Purchasing Decisions

Last month, ARPR surveyed 99 IT and innovation executives from across the U.S. in order to understand how COVID-19 changed tech buyers’ needs and expectations….

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the download arpr interview with irdeto

THE DOWNLOAD with Sanna-Maaria Mattila, Senior Manager of Global PR and Communications at Irdeto

It’s hard to describe just how unique cybersecurity is in comparison to other rapidly evolving industries, such as healthcare technology, Fintech and various B2B SaaS…

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