Must-have Elements of a Crisis Comms Plan
A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral. These are all examples of…
Anna Ruth Williams
Digital Banking is Finally Having a Moment. Thanks, COVID-19
I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…
NEW SURVEY: How Tech PR & Marketing Are Reinventing in a Post-COVID World
At the start of 2020, my colleagues and I set out to develop ARPR’s 2nd Annual Tech Marketing Data Report. We had big plans. Provocative…
Buckle Up for The 2nd Half of 2020: Tech Companies Face a Bevy of Crisis Comms Issues
Prior to Coronavirus, only 45% of corporate communicators admitted to having a crisis communications plan in place. Fast forward through the last four months of…
Product Marketing vs. Storytelling: Which content strategy should tech brands use?
A friend of mine recently became chief marketing officer for a mid-market technology company. Prior to his arrival, the marketing team’s primary function was producing…
Why COVID-19 Has Renewed Corporate Respect for Internal Communications
Prior to the novel Coronavirus, 60% of companies didn’t have a long-term strategy for their internal communications. But around the first week of March when…
Planning 2020 Marketing Budgets (with a slight chance of recession showers)
While Bloomberg Economics says there’s a 27% chance of a recession in 2020, more than half of all CFOs and half of all small business…
Why Corp Comms & Customer Success Can’t Act Alone
If two corporate departments were ever destined to be married – it’s corporate communications and customer success. In many ways, the two departments rely on…
3 Marketing Challenges Facing FinTech Brands
When Barclays launched the first ATM in 1967, no one imagined today’s financial ecosystem of mobile banking, blockchain, AI-based processes and digital currency. The global…
The Collision Between Corporate Innovation and Corporate Communications
From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to…