A Letter from the CEO: Welcome to the New ARPR.com

Dear arpr.com visitor, The start of 2019 included new hires, several client product launches, dozens of tier 1 results and thousands of miles in the…

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Stage Zero: The struggle of defining a new category

Marketing and sales textbooks vary slightly, but they all state that B2B buyer journeys have three to four stages. Take this Hubspot illustration, for example:…

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4 Marketing Steps: How to Bring Your Technology Product to the U.S. Market

Last month, ARPR’s SVP of Client Service Evan Goldberg and I had the opportunity to visit clients and partners in Israel. The country is the…

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Financial Times Tech

2018: The Biggest Year Yet for Tech Press

This year will surely be written in textbooks for years to come as one of strife for American journalism. From presidential vitriol spewed at reporters…

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Attn CEOs: B2B Buyers Want Your Thought Leadership

Buyers have an innate risk aversion. And today, it’s tough to be a buyer. HubSpot says 67% of the buyers’ journey happens digitally, which means the interwebs…

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Podcasts are Booming – Why B2B Tech Marketers Should Care

The podcast industry is now…well, an industry. In 2017, podcast ad revenue ballooned to $220M (from just $69M in 2015), and venture capital started putting…

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Reversing PR’s Declining Profits

This article originally appeared in O’Dwyer’s. Between 1990 and 2000, the world’s 10 biggest PR firms’ fee income ballooned from $910 million to $2.5 billion. Beautiful…

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