ARPR's WeWork Embarcadero office in San Francisco

Introducing…our San Francisco office

Today, I’m beyond excited to formally announce ARPR’s expansion to the West Coast and our office in San Francisco. Many tech PR agencies and practices…

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Dog Food and New Shoes: The Story Behind ARPR’s Brand Refresh

There’s an old adage that the cobbler’s children always need new shoes. Then there’s the adage that one of my mentors is fond of saying,…

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Happy 120th Birthday, PR. It's time to grow up.

This article originally appeared in O’Dwyers. As the story goes, Ivy Ledbetter Lee founded public relations in 1897. He is lauded with sending the first…

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Wolf Packs and Nudity: PR Trends at SXSW 2017

This post originally appeared on PRNews. If you’re a PR professional and you’ve never had the opportunity to work a South by Southwest (SXSW) on…

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Tech Agency of the Year Award

The Secret Sauce to Becoming Technology PR Agency of the Year

On December 22, 2016, you could hear champagne poppin’ outside of ARPR’s offices. Inside our walls, we were toasting to a major year in our…

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A Look Back at 2016: Top Tech Media Shake-ups

2016 had no shortage of upheavals and evolutions for the media industry. Gannett tried to buy Tronc and the deal ultimately and publicly failed; for…

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A Look Back: Celebrating Our Score for Year Four

At ARPR, we’re driven by five Spirited Ideals. This sacred list includes values such as “desire to be your best” and “drive change,” but perhaps…

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Branding Winners at SXSW 2016

The ARPR team just got back from South by Southwest (SXSW) in Austin where we repped clients ChooseATL and Panopticon. In addition to eating more…

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How virtual reality will transform business meetings and trade shows (in the not-so-distant future)

In October, CNN launched an ambitious experiment by broadcasting the Democratic Presidential debate in virtual reality. Reports indicate that only a fraction of the 15…

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Venture Atlanta

FinTech and Ludacris Take the Stage: Insights from Venture Atlanta 2015

Last week, our team hopped over to the Georgia Aquarium for the 2015 Venture Atlanta Conference. Big congrats to Allyson Eman and the planning committee…

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