PR Needs a New Definition

This article originally appeared in O’Dwyer’s.  As my colleague, pointed out in her most recent article, the public relations industry is celebrating its birthday. One…

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INFOGRAPHIC: How ARPR is Creating The Future of PR

Happy Birthday To You, PR! That’s right, public relations turns 120 this year. Despite this milestone, the industry has failed to continue the innovation set…

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Meet the Team: Nick Holland

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

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Erika Headshot

Meet the Team: Erika Scholz

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you know…

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The secret sauce for B2B social media success? Think like a B2C boss.

A condensed version of this post originally appeared on PRNewsonline.  I think we can all (finally) agree that social media is a necessary component to…

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Top 5 Louisiana Oil and Gas Tech Startups to Watch in 2016

This article was originally published in Silicon Bayou News. As the 8th annual New Orleans Entrepreneur Week (NOEW) approaches, all eyes are turning to Louisiana….

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2016: Another Static Year for the Oil and Gas Industry?

Strategies and Trends that need to sweep the sector We’ve only ticked three weeks off the year, and the oil and gas industry has already…

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Step Up Your Marketing & PR Game Next Year: 2016 Marcomm Trends

Our #ArmyofAwesome is constantly researching game-changing integrated marketing and PR strategies and tactics to help our rockstar clients #makenews. With as many as 3,000 press…

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Content Marketing Applied to the Buying Process – The Real Reason We Write, Write, Write

A shorter version of this article was originally published in PR News. We’re only halfway through 2015 and I’d confidently bet money that the word “content…

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NOEW 2015 Recap: Position yourself as a social savvy thought leader during any event

To quote Matthew McConaughey’s recent eloquent speech about our beloved Big Easy, “Tuesday and Saturday are more similar here than any other place I’ve ever…

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