Marketing Planning in a Virtual Trade Show World

My formative years as a tech PR professional were centered around the annual tradeshow cycle. Each spring and fall season, I flight hopped from Orlando,…

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Across America, small businesses are turning to digital technology and software solutions to rebound post-COVID.

3 Tech Marketing Tips for Selling Software to Small Businesses

When COVID-19 prompted nationwide shutdowns earlier this year, I couldn’t help but worry about how the local po-boy restaurants, family-owned gift shops and mom-and-pop shoe…

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Transportation Technology is Key to Reopening American Cities Post-COVID

Scheduling a pickup on a rideshare app. Unlocking an e-scooter for a quick trip. Swiping a metro card before squeezing into a subway to get…

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Coronavirus: Contingency Marketing Planning in the Face of a Global Pandemic

As the Coronavirus (COVID-19) continues to spread worldwide on the precipice of a global pandemic, many tech companies and industry organizations are facing expedited decision…

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AI companies are facing an increasingly uphill battle to demonstrate the validity of their solutions in the new decade.

Getting “Real” with AI Marketing in the New Decade

A new decade is officially upon us, bringing with it anticipated growth in artificial intelligence (AI), with the market projected to reach $200 billion by…

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Think Tradeshows Are Dead? Think Again. 2 Must-Do’s For Tech Marketers to Capture ROI in 2020

Talk of the tradeshow as a dying marketing and sales vehicle has been an ongoing conversation for years. And while growth has continued at a…

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More than Innovative: How to Make Your Cloud Messaging Soar

It’s an exciting time to be a part of the cloud industry. The disruption that’s long been predicted is happening, now. 2019 marks the brink…

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Measurement Matters: The Right Way to Prove the Value of PR

There’s always been a struggle for PR pros to accurately measure and prove PR’s value. My colleague recently outlined how agencies used to painstakingly equate…

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Meet the Team: Blair Ruth Riley

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

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11 Influencers to Follow for the Latest Mobility Insights

It’s pretty much impossible to operate in the technology space and not have some sort of mobile tie-in, as mobility is fueling our digital age…

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