It’s Time for Marketers to Engage with Asian Americans & Pacific Islanders
Had you asked 20 years ago what Asian American and Pacific Islander (AAPI) Heritage month meant to me, I’d probably respond with silence. Growing up,…
Christina Dela Cruz
How to Market to the Newest Banking Consumer: Kids and Teens
Growing up, my immigrant parents always told me that I needed to go to college if I wanted to succeed in life. While I took…
THE DOWNLOAD with Ryan Ashton, VP of Marketing at Instant Financial
In 2021, there were over 800 global FinTech M&As – the largest volume ever. And valuations for these brands are also at all-time highs. For…
Money Talks: Tips for Stronger Fintech Brand Voice
FinTech marketing has never been noisier. Consumers and businesses have increased their reliance on digital financial tools, which has brought a series of significant mega-rounds,…
THE DOWNLOAD with Michael Parker, Director of Content Marketing at Sovos
*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS Last year, COVID-19 accelerated how consumers and businesses conducted commerce, transferred money, interacted with their…
Cash(less) is King: How Marketers Can Fuel Demand for Digital Banking Products
Billionaire Alex Spanos used to love saying “cash is king” – a term that was apparently coined in the late 1980’s by Volvo’s then CEO….
Extend the Mileage of Your FinTech Marketing Content
COVID-19. Murder hornets. Zombie hurricanes. While 2020 has brought everyone an onslaught of challenges, one tech sector received an abundance of opportunity this year: FinTech….
How Supply Chain Marketers Can Approach Marketing During COVID-19
Before COVID-19, there were flaws within the supply chain. Challenges revolved mostly on making processes more efficient, and in turn, improving the customer experience and…
FinTech Marketing Strategies to Navigate COVID-19
If you’re keeping up with FinTech and banking trades, you’ll know that everyone has an opinion on what the COVID-19 global pandemic means for financial…
Top 8 Must-Listen Fintech Podcasts
Although podcasts have roots dating back to the 1980s, this seemingly new medium has taken off immensely over the past few years. As of January…