Michael Parker, director of content marketing at Sovos, discusses FinTech media relations

THE DOWNLOAD with Michael Parker, Director of Content Marketing at Sovos

*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS Last year, COVID-19 accelerated how consumers and businesses conducted commerce, transferred money, interacted with their…

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Good news FinTech marketers: the pandemic accelerated the demand for digital banking tools.

Cash(less) is King: How Marketers Can Fuel Demand for Digital Banking Products

Billionaire Alex Spanos used to love saying “cash is king” – a term that was apparently coined in the late 1980’s by Volvo’s then CEO….

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Get the most out of your existing FinTech marketing content. Download ARPR’s latest playbook to learn eight tactics to extend the reach of marketing content.

Extend the Mileage of Your FinTech Marketing Content

COVID-19. Murder hornets. Zombie hurricanes. While 2020 has brought everyone an onslaught of challenges, one tech sector received an abundance of opportunity this year: FinTech….

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How Supply Chain Marketers Can Approach Marketing During COVID-19

Before COVID-19, there were flaws within the supply chain. Challenges revolved mostly on making processes more efficient, and in turn, improving the customer experience and…

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FinTech Marketing Strategies to Navigate COVID-19

If you’re keeping up with FinTech and banking trades, you’ll know that everyone has an opinion on what the COVID-19 global pandemic means for financial…

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As a leading fintech PR agency, we rounded up the top financial industry podcasts for your listening pleasure.

Top 8 Must-Listen Fintech Podcasts

Although podcasts have roots dating back to the 1980s, this seemingly new medium has taken off immensely over the past few years. As of January…

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Industry Awards Still Matter for Marketers – Here’s Why

Today’s B2B companies face a number of unique challenges, including increased competition, improving customer experience and talent shortages just to name a few. While such…

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