Bing Search Engine Ads: The Unsung Hero of Health IT Inbound Marketing
It’s no secret that search engines drive the most qualified bottom-of-funnel leads. While Google Search Ads and LinkedIn Ads are already established as market leaders…
Cortney Johnston Williams
From Pandemic to Endemic — 4 Tips for HealthIT Marketers To Navigate the Next Phase
Just a little more than two years after the WHO declared the COVID-19 outbreak a pandemic, it seems as if we’re starting to truly make…
Overcoming Long Sales Cycles: Tips to Engage HealthIT Buyers
Early on in the pandemic, many healthIT companies were approaching sales and prospecting the same way as in the past. However, they steadily saw MQLs…
Four Healthcare Technologies Accelerating in a COVID-19 World
Having worked at a top healthcare PR firm for several years, there is one thing I know for certain — the industry, historically speaking, has…
3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19
COVID-19 cases are back on the rise. As a result, many states have opted to revert back to phase 1, closing down bars and restaurants,…
Be the Change: 5 Tips for HealthIT Marketers To Revamp Their HIMSS20 Strategy
We’re two weeks away from the 2020 HIMSS Global Health Conference & Exhibition, this year taking place in sunny Orlando, Fla. Dubbed the Super Bowl…
Executive Visibility: A Critical Marketing Component for Influential Healthcare Leaders
According to data from the Bureau of Labor Statistics, healthcare is the top industry propelling America’s economy, with technology coming in at a hot second….
How to Swim in Today’s Growing Pool of (Distracted) HealthIT Buyers
Healthcare has come a long way since the introduction of computers within the industry. Today, advances in technology – from AI and machine learning to…
Check-In: The State of the Future of PR
2018 is quickly coming to an end, and I for one, can officially say that I’m in the holiday spirit! Toward the end of each…
Top Health IT Podcasts You Should Subscribe To
In 2017, podcast ad revenue grew to $220M, up from $69M in 2015. According to new research, 48 million Americans report listening to podcasts weekly, with dedicated listeners…