As a top health IT marketing firm, ARPR helped a client generate 50 new qualified leads via a Bing ad strategy.

Bing Search Engine Ads: The Unsung Hero of Health IT Inbound Marketing

It’s no secret that search engines drive the most qualified bottom-of-funnel leads. While Google Search Ads and LinkedIn Ads are already established as market leaders…

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Digital health vendors need to adapt healthIT marketing strategies for a new set of challenges in the endemic phase of COVID-19

From Pandemic to Endemic — 4 Tips for HealthIT Marketers To Navigate the Next Phase

Just a little more than two years after the WHO declared the  COVID-19 outbreak a pandemic, it seems as if we’re starting to truly make…

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Overcoming Long Sales Cycles: Tips to Engage HealthIT Buyers

Early on in the pandemic, many healthIT companies were approaching sales and prospecting the same way as in the past. However, they steadily saw MQLs…

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Health tech adoption has been historically slow. Then COVID hit. Here are 4 healthIT innovations accelerating today.

Four Healthcare Technologies Accelerating in a COVID-19 World

Having worked at a top healthcare PR firm for several years, there is one thing I know for certain — the industry, historically speaking, has…

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During the COVID-19 pandemic, it’s crucial for Health IT marketers to rethink their go-to-market strategy.

3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19

COVID-19 cases are back on the rise. As a result, many states have opted to revert back to phase 1, closing down bars and restaurants,…

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Be the Change: 5 Tips for HealthIT Marketers To Revamp Their HIMSS20 Strategy

We’re two weeks away from the 2020 HIMSS Global Health Conference & Exhibition, this year taking place in sunny Orlando, Fla. Dubbed the Super Bowl…

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Executive Visibility: A Critical Marketing Component for Influential Healthcare Leaders

According to data from the Bureau of Labor Statistics, healthcare is the top industry propelling America’s economy, with technology coming in at a hot second….

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How to Swim in Today’s Growing Pool of (Distracted) HealthIT Buyers

Healthcare has come a long way since the introduction of computers within the industry. Today, advances in technology – from AI and machine learning to…

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Check-In: The State of the Future of PR

2018 is quickly coming to an end, and I for one, can officially say that I’m in the holiday spirit! Toward the end of each…

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Top Health IT Podcasts

Top Health IT Podcasts You Should Subscribe To

In 2017, podcast ad revenue grew to $220M, up from $69M in 2015. According to new research, 48 million Americans report listening to podcasts weekly, with dedicated listeners…

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