Across America, small businesses are turning to digital technology and software solutions to rebound post-COVID.

3 Tech Marketing Tips for Selling Software to Small Businesses

When COVID-19 prompted nationwide shutdowns earlier this year, I couldn’t help but worry about how the local po-boy restaurants, family-owned gift shops and mom-and-pop shoe…

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Transportation Technology is Key to Reopening American Cities Post-COVID

Scheduling a pickup on a rideshare app. Unlocking an e-scooter for a quick trip. Swiping a metro card before squeezing into a subway to get…

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Measurement Matters: The Right Way to Prove the Value of PR

There’s always been a struggle for PR pros to accurately measure and prove PR’s value. My colleague recently outlined how agencies used to painstakingly equate…

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11 Influencers to Follow for the Latest Mobility Insights

It’s pretty much impossible to operate in the technology space and not have some sort of mobile tie-in, as mobility is fueling our digital age…

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VC, M&A and the Intersection of Tech PR

Each month the ARPR team dives into a specific subject matter at a lunch & learn (or beer & learn and biscuit & learn –…

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Top 3 CES Mobility Tech Trends that Will Inspire SMBs to Enterprises in 2018 and Beyond

Many people dread getting back into their typical work routine after enjoying a fun-filled holiday season – who wants to trade in New Year’s Eve…

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Top 3 Ways to Build Meaningful Connections With Your Target Audience

I recently had the opportunity to do a quick, 36-hour trip to New York City to attend a Storynomics seminar. While I got to enjoy…

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