Three Reasons a Cybersecurity Incident Is Unlike Any Other Crisis Comms Response
There’s a rather famous children’s book entitled Alexander and the Terrible, Horrible, No Good, Very Bad Day in which the protagonist is having, as the…
Evan Goldberg
Why We Launched Marketing Sandbox, the First Tech PR & Marketing Specific Podcast
As a tech marketing leader, I’m sure that you’re well aware of podcast’s growing popularity. But in case you’re not, here are a few fast…
INTERVIEW: The State of Analyst Relations in Cybersecurity PR
Since I started working in cybersecurity PR six years ago, one of the most common questions posed by cyber marketers is “what are your thoughts…
Off-Topic Pitching Fuels Journalists’ Frustration with Cybersecurity PR
In a recent blog post about how journalists perceive cybersecurity’s PR response to COVID-19, I addressed the fragile relationships that persist between many infosec PR…
How 6 Influential Cybersecurity Journalists Perceive the Industry’s Response to COVID-19
Shortly after it became apparent that COVID-19 would impact businesses for the long haul, Nathan Burke, CMO of the fast-growing cybersecurity startup Axonious, spearheaded the…
Newsjacking COVID-19: What HealthIT Marketers Can Learn From Cybersecurity PR
It’s been one month since COVID-19, aka the Coronavirus, upended normal life. For the past four weeks, us “non-essential workers” have been confined to our…
RSA Conference 2020 Recap: From Coronavirus to Computer Virus
Another year and another RSA Conference in the books. While I’m still wrapping my head around everything I saw and experienced at this year’s mega…
Tech Marketers Beware: The Rise of ‘Research Mills’ and the Eternal Disappointment of Time Machines
If you’ve ever decided to buy a puppy, you’ve surely encountered the scourge of ‘puppy mills’, whereby unscrupulous individuals breed litters of adorable puppies. These…
RSAC 2020: A PR Survival Guide & Checklist for Cybersecurity Marketing Leaders
In just a few short weeks more than 45,000 cybersecurity professionals from around the world will converge in San Francisco’s Moscone Center for the 2020…
The Top Three PR Scams Tech Marketers Need to Know
It’s been nearly two years since I authored my first article outlining the top four pay-to-play scams in tech PR. Amazingly, all four of the…