What Cybersecurity Marketers Need to Know About Media Relations

The business information website Crunchbase currently lists more than 4,600 cybersecurity companies ranging from very early-stage startups to those that have exited via M&A and…

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Yes, Your Tech PR Firm Can Tie Media Relations to Revenue Generation

When I began my tech PR career in 2005, my agency’s account coordinators had the daily responsibility of manually calculating ad value equivalency for each…

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An Afternoon at The NY Times: The Connection Between Professional Development & the Future of PR

If you’re a regular reader of the ARPR blog or follow our brand on any one of our numerous social media channels, you already know…

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Ciao 2018: Reflecting on Agency Growth, Client Service Milestones & Unprecedented Success

Regardless of size or industry, it’s not often that a company achieves most of the goals it establishes for any given year. This is especially…

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Don't Do It! The Top 4 Pay-for-Play Scams that Tech PR Must Avoid

If you’re a follower of either the ARPR blog or the #FutureofPR website, then you’re probably familiar with several recent articles that address the current…

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What Buying Taylor Swift Tickets & RFPs Have in Common (+5 questions companies must ask when choosing a tech PR agency)

It’s 4 pm on Thursday. You’re sitting at your desk rapidly flipping back and forth between writing the first draft of your clients’ next blog…

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What Media’s Transformation Means for the Future of Cybersecurity PR

On Friday, May 12, a devastating cyber-attack, known as WannaCry, hit computers at more than 230,000 companies in 150 countries. This global ransomware event targeted…

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An Industry at the Cross Roads: Why PR Must Up its Commitment to Professional Development

In case you haven’t been following closely, ARPR recently initiated and subsequently accelerated important conversations about the future of the PR industry (#futureofpr for our…

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