How the Media Covered RSA 2017

The Internet of Things (IoT), the cybersecurity skills gap, pessimism surrounding Artificial Intelligence (AI) and Machine Learning (ML) technologies, and Russia’s hacking of the U.S….

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Answering the Most Common Question in Tech PR: How to Get in TechCrunch

As an 11-year tech PR veteran, I’ve heard many different types of questions from clients and prospects during my tenure. Those questions range from the…

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Stop Screaming! How to Earn Media in the Cluttered & Noisy Tech Industry

This post originally appeared on The Bulldog Reporter. Like rambunctious kindergarteners fighting for the attention of their parents and peers, tech companies—from startups to mid-market…

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The Challenges and Opportunities of Building a Unique and Memorable Cybersecurity Brand

The cybersecurity world will soon descend on San Francisco for the 25th Annual RSA Conference. Those with roots tracing back to the cybersecurity industry’s early…

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Another Year, Another Tech Industry Super Bowl: A CES 2016 Recap

This article originally appeared in Hypepotamous Atlanta might have the reputation as being a B2B tech town, but there was no shortage of consumer technologies…

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Moving Beyond FUD: The Threat to Cybersecurity Marketing and Why Integrated Communications is the Fix

If you’ve ever heard me speak about integrated communications, you know how passionate I am about the discipline and the value it brings to brands…

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Batter Up: Why Consistently Hitting .300 in Media Relations Should Put You in the Hall of Fame

A shorter version of this article was originally published in PR Daily.  Springtime in America is synonymous with many things: blossoming flowers, Easter egg hunts…

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Declining VC Confidence Means Annual Marketing Planning is More Important Than Ever

This is the third and final post in a three-part series on the intersection of PR, startup funding and burn rate. As you might recall…

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Three-part series on the intersection of PR, startup funding and burn rate.

Why PR is the most transformational investment a startup can make

This is the second in a three-part series on the intersection of PR, startup funding and burn rate. Last week, I blogged about the current…

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The Buzz over Burn Rate

This is the first in a three-part series on the intersection of PR, startup funding and burn rate.  For venture capitalists, the late 1990s and…

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