Virtual Care Goes Viral: How healthcare marketers can drive demand in 2021
Prior to COVID-19 the healthcare industry was known for being slow to adopt new technologies. When the pandemic hit however, the CEO of Humana Bruce…
Melissa Baratta
THE DOWNLOAD with Audrey Prior, Manager of Marketing Campaigns at Greenway Health
*THE DOWNLOAD is an ongoing series with ARPR’s tech clients HealthIT marketers faced significant changes in buyer behaviors and evolving business needs last year. In…
4 Ways Healthcare Marketers Can Turn COVID-19 Challenges Into Opportunities
Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians, hospital CIOs, billing administrators and more –…
Meet the Team: Melissa Baratta
We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…
How Marketers Should Address Telehealth’s Sudden Growth
Before COVID-19, telehealth was not widely used. Although plenty of options existed, barriers including consumer awareness, physician acceptance and regulatory red tape prevented widespread adoption….
Four Tips for Healthcare Marketing During COVID-19
With the coronavirus (COVID-19) continuing to spread at a rapid pace, our daily lives have shifted in numerous ways. Over the last two weeks in…