Melissa Baratta, Author at ARPR

Websites that leverage fresh multimedia content and relevant keywords reap the benefits of SEO rankings

How to Keep Your SEO Strategy Alive

Nearly 70% of marketers invested in SEO last year as part of their inbound marketing efforts, and for good reason – 68% of online experiences…

As trade shows return marketers are opting to participate virtually vs. in-person.

Top 3 Reasons Virtual Trade Shows Can Be More Effective Than In-Person

Pre-2020, industry trade shows played a significant role in lead generation for tech companies. But, when trade shows went virtual in response to COVID-19, both…

The DOWNLOAD with Ash Babbitt, director of communications, Health Services at EverCommerce

*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS Last year, healthIT marketers had to turn challenges into opportunities and reinvent their marketing strategies…

Greg Rose, chief experience officer at Intellum, sat down with ARPR to chat about what’s next for customer education.

THE DOWNLOAD with Greg Rose, Chief Experience Officer at Intellum

*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS At the onset of the pandemic, SaaS companies were faced with dire predictions of client…

The pandemic validated the cloud’s value proposition, giving way to a myriad of opportunities for SaaS marketers

Long Range Forecast Calls for Clouds: the Staying Power of Digital Transformation

Digital transformation has been a hot buzzword for just about as long as I’ve been working in tech. But, no one could have predicted that…

Big opportunities for healthcare marketers: COVID-19 accelerated the adoption of virtual care, and the trend is growing.

Virtual Care Goes Viral: How healthcare marketers can drive demand in 2021

Prior to COVID-19 the healthcare industry was known for being slow to adopt new technologies. When the pandemic hit however, the CEO of Humana Bruce…

The future of PR is changing as the media landscape titls in the wake of COVID. Media training helps tech companies stand out.

One Year Later, How COVID Shrunk the Media

Just who is an essential worker anyway? That’s the question we’ve spent the last year trying to figure out collectively. Sure, a grocery clerk, healthcare…

ARPR client Greenway Health shares healthcare marketing tips and how to build a robust client-agency partnership.

THE DOWNLOAD with Audrey Prior, Manager of Marketing Campaigns at Greenway Health

*THE DOWNLOAD is an ongoing series with ARPR’s tech clients HealthIT marketers faced significant changes in buyer behaviors and evolving business needs last year. In…

Marketing Planning in a Virtual Trade Show World

My formative years as a tech PR professional were centered around the annual tradeshow cycle. Each spring and fall season, I flight hopped from Orlando,…

Start with news coverage of leading CIOs to support PR for cloud companies.

What Today’s CIOs Are Reading and Following

The modern CIO has a lot on their plate, ranging from keeping enterprise-wide digital transformation projects on track to ensuring that today’s remote workers have…