*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS Last year, healthIT marketers had to turn challenges into opportunities and reinvent their marketing strategies…
*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS At the onset of the pandemic, SaaS companies were faced with dire predictions of client…
Digital transformation has been a hot buzzword for just about as long as I’ve been working in tech. But, no one could have predicted that…
Prior to COVID-19 the healthcare industry was known for being slow to adopt new technologies. When the pandemic hit however, the CEO of Humana Bruce…
Just who is an essential worker anyway? That’s the question we’ve spent the last year trying to figure out collectively. Sure, a grocery clerk, healthcare…
*THE DOWNLOAD is an ongoing series with ARPR’s tech clients HealthIT marketers faced significant changes in buyer behaviors and evolving business needs last year. In…
My formative years as a tech PR professional were centered around the annual tradeshow cycle. Each spring and fall season, I flight hopped from Orlando,…
The modern CIO has a lot on their plate, ranging from keeping enterprise-wide digital transformation projects on track to ensuring that today’s remote workers have…
Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians, hospital CIOs, billing administrators and more –…
When COVID-19 prompted nationwide shutdowns earlier this year, I couldn’t help but worry about how the local po-boy restaurants, family-owned gift shops and mom-and-pop shoe…