How a Successful GA4 Implementation Can Benefit Your Organization
Causing much stir in marketing circles over the past few months, Google is replacing the well-known third iteration of Google Analytics (a.k.a., Universal Analytics) with…
Patrick Taylor
THE DOWNLOAD with Christopher Nichols, General Manager at geothinQ
When land stakeholders such as solar developers, economic development teams, homebuilders, and civil engineers need to make quick, return-worthy land investment decisions, they turn to…
THE DOWNLOAD with Emily Keough, Director of Marketing, Rimidi
Throughout COVID-19, hospitals and healthcare systems relied on healthIT companies to deliver solutions to help keep both employees and patients safe. During the pandemic, Rimidi’s…
3 Reasons Not to Overlook Social Media in Inbound Marketing
What goes into driving prospects to your website and getting them to read content that ultimately turns them into customers? Well, one answer would be…
One Year Later, How COVID Changed B2B Social Media marketing
COVID-19 greatly altered many aspects of life, including how we work. In-person office life, work travel and handshakes have all become a thing of the…
How digital advertising changed in 2020 (and how to have a winning strategy in 2021)
Starting in March of 2020, we saw a huge shift in the digital ad ecosystem as the COVID pandemic wreaked havoc by canceling trade shows…
Digital Advertising During COVID-19
In January I wrote that Q1 is the best time for testing digital ads due to lower competition, cheaper ad inventory and the ability to…
Why Q1 is the Best Time of Year for Digital Advertising
Every year when Q1 rolls around, many marketers find themselves in a position where they don’t have an ad campaign ready to launch in the…
Your 2019 SEO Game Plan
SEO can make numerous positive contributions to your tech company’s bottom line. Whether it be through building credibility and trust, improving your web user’s experience…