3 Reasons Not to Overlook Social Media in Inbound Marketing
What goes into driving prospects to your website and getting them to read content that ultimately turns them into customers? Well, one answer would be…
Patrick Taylor
One Year Later, How COVID Changed B2B Social Media marketing
COVID-19 greatly altered many aspects of life, including how we work. In-person office life, work travel and handshakes have all become a thing of the…
How digital advertising changed in 2020 (and how to have a winning strategy in 2021)
Starting in March of 2020, we saw a huge shift in the digital ad ecosystem as the COVID pandemic wreaked havoc by canceling trade shows…
Digital Advertising During COVID-19
In January I wrote that Q1 is the best time for testing digital ads due to lower competition, cheaper ad inventory and the ability to…
Why Q1 is the Best Time of Year for Digital Advertising
Every year when Q1 rolls around, many marketers find themselves in a position where they don’t have an ad campaign ready to launch in the…
Your 2019 SEO Game Plan
SEO can make numerous positive contributions to your tech company’s bottom line. Whether it be through building credibility and trust, improving your web user’s experience…