4 Ways Coronavirus Illuminates Marketing Analytics Challenges
Are you overwhelmed by all of the data related to COVID? You’re not alone. “Analytics” is part of my title, and I’m struggling to make…
Renee Spurlin
Tech Marketing During Our New (COVID-19) Normal
It was only two weeks ago that my colleague Blair wrote our first blog on coronavirus – “Contingency Marketing Planning in the Face of a…
Unintended Consequences of the Political Digital Ad Battle
Presidential candidates aren’t the only ones putting stakes in the ground on important societal issues this season. Social and digital media platforms are also raising…
2020: The Year of Owned Media
There’s no better time to be a marketing and communications pro, am I right? New tools and technologies mean there are more ways than ever…
3 Must-Haves in Your 2020 MarTech Stack
You’ve probably seen this overwhelming graphic of the thousands of MarTech solutions available. While your specific needs will depend on the specific challenges you are…
3 Reasons PR and Demand Gen Should Sit at the Same Table
A quick assignment before you start reading this blog post: send a Slack message to a member of your PR team and ask them what…
Multi-channel Marketing Measurement Demystified
Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe a basic concept – reaching customers and…
How to Set Expectations for Clicks and Conversions for Your Next Marketing Campaign
So you’ve decided to launch a marketing campaign, eh? You’ve developed a strategy, and have created plenty of content for your website and social media…
Three Metrics to Add to Your B2B Marketing Playbook in 2019
A recent CMO survey showed that marketers rank their analytics and measurement capabilities among the lowest of all skills. Amidst growing pressures to prove ROI…
All in on ABM in 2019? Here’s What You Need to Know
While account-based marketing (ABM) may certainly have its roots in sales alignment strategies, if your B2B tech company is all in on ABM in 2019,…