Reallocating Your Tech Marketing Budget for 2021
2019 may feel like a lifetime ago, but if you can remember back to Q3/Q4 of last year, how did you start budgeting for 2020?…
Renee Spurlin
3 Ways to Layer Storytelling into Marketing Automation and Lead Generation
Imagine for a moment that you’re in the market for a new tech PR and lead generation agency. You have two options: Agency A is…
6 Signals it’s Time to Expand Your Marketing Power by Hiring an Agency
Marketing leaders are confronted with countless daily decisions on driving growth, especially when it comes to customer acquisition: How do we expand our customer base?…
4 Ways Coronavirus Illuminates Marketing Analytics Challenges
Are you overwhelmed by all of the data related to COVID? You’re not alone. “Analytics” is part of my title, and I’m struggling to make…
Tech Marketing During Our New (COVID-19) Normal
It was only two weeks ago that my colleague Blair wrote our first blog on coronavirus – “Contingency Marketing Planning in the Face of a…
Unintended Consequences of the Political Digital Ad Battle
Presidential candidates aren’t the only ones putting stakes in the ground on important societal issues this season. Social and digital media platforms are also raising…
2020: The Year of Owned Media
There’s no better time to be a marketing and communications pro, am I right? New tools and technologies mean there are more ways than ever…
3 Must-Haves in Your 2020 MarTech Stack
You’ve probably seen this overwhelming graphic of the thousands of MarTech solutions available. While your specific needs will depend on the specific challenges you are…
3 Reasons PR and Demand Gen Should Sit at the Same Table
A quick assignment before you start reading this blog post: send a Slack message to a member of your PR team and ask them what…
Multi-channel Marketing Measurement Demystified
Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe a basic concept – reaching customers and…