3 Must-Haves in Your 2020 MarTech Stack
You’ve probably seen this overwhelming graphic of the thousands of MarTech solutions available. While your specific needs will depend on the specific challenges you are…
Renee Spurlin
3 Reasons PR and Demand Gen Should Sit at the Same Table
A quick assignment before you start reading this blog post: send a Slack message to a member of your PR team and ask them what…
Multi-channel Marketing Measurement Demystified
Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe a basic concept – reaching customers and…
How to Set Expectations for Clicks and Conversions for Your Next Marketing Campaign
So you’ve decided to launch a marketing campaign, eh? You’ve developed a strategy, and have created plenty of content for your website and social media…
Three Metrics to Add to Your B2B Marketing Playbook in 2019
A recent CMO survey showed that marketers rank their analytics and measurement capabilities among the lowest of all skills. Amidst growing pressures to prove ROI…
All in on ABM in 2019? Here’s What You Need to Know
While account-based marketing (ABM) may certainly have its roots in sales alignment strategies, if your B2B tech company is all in on ABM in 2019,…
[White Paper]: Are you Bridging PR, Marketing and Sales?
The 120-year-old PR industry is at a crossroads. In recent years, we have failed to modernize, investing less in technology than other industries and losing…
Is Email Marketing Dead?
If you stay up-to-date on marketing news, you might be inclined to think that the marcomm landscape is bleak. Email marketing, SEO, social media and…
The Google Analytics Metrics That Matter to Marketing and Sales (and Why You Should Care)
This article originally appeared in the PR News Guidebook: Google for Communicators. The typical measurements in PR’s toolbox – impressions, website visits, social engagements, share of…
Is Your Lead Gen Agency Helping Your Sales Team Close Deals?
If you’re in the marketing or communications field, you’ve likely heard about the importance of customer relationships and the buyer’s journey from awareness to the…