B2B Tech Sales in a Post-Pandemic World: New Data Shows Where Sellers and Buyers Disagree
How the pandemic has permanently changed our economy and lifestyles has been the subject of many a media report, blog and dinner conversation. Heck, we’ve…
Renee Spurlin
3 Tech Marketers Share Their Surprises, Successes and 2021 Outlooks
If pivot was the word that defined marketing in 2020, revelation is looking like it will be the name of the game for tech marketing…
Future-proof Your SEO for 2021
What will your buyers be searching for this time next year? What new challenges will they be facing that drive their needs? How will they…
Reallocating Your Tech Marketing Budget for 2021
2019 may feel like a lifetime ago, but if you can remember back to Q3/Q4 of last year, how did you start budgeting for 2020?…
3 Ways to Layer Storytelling into Marketing Automation and Lead Generation
Imagine for a moment that you’re in the market for a new tech PR and lead generation agency. You have two options: Agency A is…
6 Signals it’s Time to Expand Your Marketing Power by Hiring an Agency
Marketing leaders are confronted with countless daily decisions on driving growth, especially when it comes to customer acquisition: How do we expand our customer base?…
4 Ways Coronavirus Illuminates Marketing Analytics Challenges
Are you overwhelmed by all of the data related to COVID? You’re not alone. “Analytics” is part of my title, and I’m struggling to make…
Tech Marketing During Our New (COVID-19) Normal
It was only two weeks ago that my colleague Blair wrote our first blog on coronavirus – “Contingency Marketing Planning in the Face of a…
Unintended Consequences of the Political Digital Ad Battle
Presidential candidates aren’t the only ones putting stakes in the ground on important societal issues this season. Social and digital media platforms are also raising…
2020: The Year of Owned Media
There’s no better time to be a marketing and communications pro, am I right? New tools and technologies mean there are more ways than ever…