Boosting Domain Authority requires coordination of more than just your inbound marketing team.

4 Teams that Should Own Domain Authority (Hint: It’s Not Just SEO)

If SEO seems to require a bit of a magic potion to many tech marketers, boosting Domain Authority requires a larger dose of that potion….

Read More
Tech marketing best practices for 2022 include iterating on and optimizing what’s working, prioritizing SEO and more.

Top 3 Tech Marketing Best Practices for 2022

Here it is – an annual prediction/reflection blog post. I read an e-newsletter this week that called such posts tired and boring. But you know…

Read More
PR measurement should be tightly aligned with a tech company’s business goals.

Share of Voice? Sentiment? Impressions? The most meaningful PR measurements today

I feel like a broken record when I preach against the PR industry’s overuse of impressions as a success metric. Yet again and again, I…

Read More
B2B tech marketers value content marketing for its role in driving and nurturing leads.

Survey Says: This content is the best for driving conversions

Virtual events and webinars were all the buzz in B2B marketing last year – and many marketers continued emphasis on those tactics well into 2021….

Read More
We surveyed tech buyers and sellers on the marketing and public relations landscape post-COVID. Here’s where they disagree.

B2B Tech Sales in a Post-Pandemic World: New Data Shows Where Sellers and Buyers Disagree

How the pandemic has permanently changed our economy and lifestyles has been the subject of many a media report, blog and dinner conversation. Heck, we’ve…

Read More
Pivot is the word that best defines tech marketing in 2020.

3 Tech Marketers Share Their Surprises, Successes and 2021 Outlooks

If pivot was the word that defined marketing in 2020, revelation is looking like it will be the name of the game for tech marketing…

Read More

Future-proof Your SEO for 2021

What will your buyers be searching for this time next year?  What new challenges will they be facing that drive their needs? How will they…

Read More
As the pandemic flips the retail industry upside down, B2B retailers should leverage podcasts to stay up-to-date on trends.

Top 5 Podcasts All Retail Tech Marketers Must Tune Into

Like everything in today’s world, the retail industry has flipped upside down in recent months due to the global pandemic. Stepping into a store today…

Read More

Reallocating Your Tech Marketing Budget for 2021

2019 may feel like a lifetime ago, but if you can remember back to Q3/Q4 of last year, how did you start budgeting for 2020?…

Read More
Layering storytelling into marketing automation and lead generation can help you create a real connection with prospects.

3 Ways to Layer Storytelling into Marketing Automation and Lead Generation

Imagine for a moment that you’re in the market for a new tech PR and lead generation agency. You have two options: Agency A is…

Read More