Is your business bridging PR, marketing and sales? If not, ARPR can help.

[White Paper]: Are you Bridging PR, Marketing and Sales?

The 120-year-old PR industry is at a crossroads. In recent years, we have failed to modernize, investing less in technology than other industries and losing…

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Is Email Marketing Dead?

If you stay up-to-date on marketing news, you might be inclined to think that the marcomm landscape is bleak. Email marketing, SEO, social media and…

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The Google Analytics Metrics That Matter to Marketing and Sales (and Why You Should Care)

This article originally appeared in the PR News Guidebook: Google for Communicators. The typical measurements in PR’s toolbox – impressions, website visits, social engagements, share of…

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Is Your Lead Gen Agency Helping Your Sales Team Close Deals?

If you’re in the marketing or communications field, you’ve likely heard about the importance of customer relationships and the buyer’s journey from awareness to the…

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Last-Minute Checklists & Strategies to Maximize Your Trade Show Activation

It’s official – tradeshow season is in full swing! And for those of us in healthcare, one of the industry’s biggest events of the year…

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How Corporate Communications Teams are Shifting to Adapt to the Future of PR and Marketing

Corporate communications departments have long been the fifth wheel. When sales and revenue drop, it’s the first group to have headcount and budgets slashed. However,…

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