SEO and Media Relations – They’re Just Alike!

When you think of SEO (search engine optimization), you probably think of a strategy that helps a website rank high in organic search results –…

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Top Health IT Reporters to Know

As Q3 2017 comes a close (seriously, where did this year go?), those of us on ARPR’s health IT team are already working feverishly to…

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Public Relations Insights: PR’s Place in Today’s ABM World

This article originally appeared in Hypepotemus. Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’…

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Fusion Conference 2017: Why the Future of PR is Good News for Investors and Startups

In June, ARPR traveled to DC for Fusion Conference where the world’s leading venture funds, digital strategists, and entrepreneurs came together to connect, share ideas and…

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PR pros can’t ignore sales & marketing functions

This article originally appeared in Ragan’s PR Daily. PR practitioners have an important job. Just think about the title of our profession: public relations. First,…

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Top 4 Takeaways from DigSouth’s Innovation Conference

Last week, I had the opportunity to spend three days in beautiful Charleston, South Carolina with some of the south’s leading innovators. In case you…

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FinTech Spotlight: Top 5 Companies to Watch from Silicon Valley to Transaction Alley

Money is pouring into growing the thriving FinTech sector. In fact investment in FinTech has risen from $1.8 billion in 2010 to $19 billion in…

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Top 5 Tips to Consider Before Purchasing Marketing Automation Software

We love it when clients come to us with plans to implement a marketing automation tool or have a solution already in place. In fact,…

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