How HealthIT Brands Can Land Press (that also drives leads)

Whenever we onboard a new client we always ask: “What is your dream headline?” and “What publications would you like to be featured in?” From…

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A lead nurturing post on a PR agency blog?

I recently wrote an article published on PRDaily regarding the convergence of marketing and PR. As most online articles do these days, it issued an…

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SEO boosts Google search rankings

Insider Tips that SEO Agencies Don’t Want You to Know

Who doesn’t want to be #1? When it comes to ranking, every business wants to be placed at the top, whether it is their product,…

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Branding 101: Don't Forget Social Media

Most customers today get their first impressions of a brand online. In fact, 65% of online users rely on the web to find information on…

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Just Because You Build It, Doesn’t Mean They’ll Come

This article was originally written for and published in Hypepotamus.  Picture this. Your brilliant idea has finally become a reality. You have seeded (or bootstrapped) just…

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How HealthIT Accelerators Are Growing to Keep Pace with Innovation

As an industry, healthIT has boomed over the last several years – growing from $21.9 billion in 2012 to a projected $31.3 billion next year. So what’s…

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Hot MarTech Startups to Watch

Quickly after joining ARPR, I naturally gravitated towards our software-as-a-service (SaaS) practice group. As our agency’s resident “research & analytics whiz,” I must admit I…

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RSA & HIMSS 2016: Where Cybersecurity and HealthIT Collide

For the first time in six years, RSA, the world’s largest information security event, and HIMSS, the health IT industry’s leading conference, took place on…

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Going Global: Three Steps to Put Your Brand on the International Playing Field

Today’s integrated global playing field is forcing companies and entrepreneurs to think differently about how to grow their business. As former IBM CEO Sam Palmisano…

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Show Me The Money … Marketing Measurement in the Digital Age

In today’s world of big data, you would think it would be easy to determine exactly how much revenue your marketing programs are generating, but…

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