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A whopping 56 per cent of companies haven’t formally defined buyer persona(s), which is holding their marketing and sales efforts back. Why? Well, you need...

Multi-touch attribution can help marketers better track the effectiveness of their programs, show clear ROI and understand where further effort is required. But as the...

When a tech brand is covered by the media, website visitor session duration is 184% better than paid search, according to a report from ARPR....

Healthcare innovation has expanded to impact everything from financial management and operational efficiencies to patient engagement and care delivery. And these technologies are becoming increasingly...

Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency ARPR. The report, which analyzed the...

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales...

This article originally appeared in O’Dwyer’s. Other than obsessing over the latest Kardashian scandal, questioning why “American Idol” is back on TV, and yearning for...

This article originally appeared in Hypepotamus. Thousands of health IT professionals, clinicians, executives and vendors gathered last week in Orlando, FL, for the annual HIMSS Global Conference...

ARPR’s Blair Broussard tells DMNews how to create memorable experiences and nurture trade show contacts post-show.

Business News Daily talks to ARPR’s Nick Holland about how to best craft compelling trade show messaging.