The brains & brawn of B2B social media marketing

A whopping 56 per cent of companies haven’t formally defined buyer persona(s), which is holding their marketing and sales efforts back. Why? Well, you need...

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Multi-Touch Attribution Has Come a Long Way

Multi-touch attribution can help marketers better track the effectiveness of their programs, show clear ROI and understand where further effort is required. But as the...

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Media Coverage Outperforms Paid Search for Tech Brands

When a tech brand is covered by the media, website visitor session duration is 184% better than paid search, according to a report from ARPR....

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Top Challenges Facing Health IT Marketers Today

Healthcare innovation has expanded to impact everything from financial management and operational efficiencies to patient engagement and care delivery. And these technologies are becoming increasingly...

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Press Coverage Drives Tech Brand Visibility

Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency ARPR. The report, which analyzed the...

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Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales...

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PR’s Role in a Recession

This article originally appeared in O’Dwyer’s. Other than obsessing over the latest Kardashian scandal, questioning why “American Idol” is back on TV, and yearning for...

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Annual HIMSS Conference Is A Showground For Georgia’s Emerging Health IT Startups

This article originally appeared in Hypepotamus. Thousands of health IT professionals, clinicians, executives and vendors gathered last week in Orlando, FL, for the annual HIMSS Global Conference...

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7 Tips For Successful Trade Show Marketing Campaigns

ARPR’s Blair Broussard tells DMNews how to create memorable experiences and nurture trade show contacts post-show.

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How to Make Your First Trade Show a Success

Business News Daily talks to ARPR’s Nick Holland about how to best craft compelling trade show messaging.

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