Elements of an Effective Marketing Newsletter
ARPR’s Renee Spurlin dives deeper with CMS Wire to breakdown the elements of an effective marketing newsletter. Read more below.
News
The Role of Media Coverage in the Sales Cycle
Tech public relations firm ARPR recently surveyed 115 technology sales professionals across the globe to understand how media coverage aides the buying process. Companies represented…
Agency People News in Brief (July 22, 2019)
Due in part to new clients, our cloud practice group grew an astounding 126% in the first half of 2019. The growth also accompanies the…
The brains & brawn of B2B social media marketing
This article originally appeared in IT Pros Portal. A whopping 56 per cent of companies haven’t formally defined buyer persona(s), which is holding their marketing and…
Multi-Touch Attribution Has Come a Long Way
ARPR’s Renee Spurlin dives deeper with CMS Wire to demystify multi-channel marketing measurement. Read more below.
Media Coverage Outperforms Paid Search for Tech Brands
This article originally appeared in American Markering Association. When a tech brand is covered by the media, website visitor session duration is 184% better than…
Top Challenges Facing Health IT Marketers Today
This article originally appeared in Health IT Outcomes. Healthcare innovation has expanded to impact everything from financial management and operational efficiencies to patient engagement and…
Press Coverage Drives Tech Brand Visibility
Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency ARPR. The report, which analyzed the…
Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales…
PR’s Role in a Recession
This article originally appeared in O’Dwyer’s. Other than obsessing over the latest Kardashian scandal, questioning why “American Idol” is back on TV, and yearning for…