Press Releases — The Most Surprisingly Beneficial Sales Tool in PR’s Playbook

This article originally appeared in Agility PR Solutions. When ARPR embarked on gathering data for our inaugural tech marketing report, I thought I knew what…

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Press Coverage: Your B2B Sales Team’s Secret Weapon

This originally appeared in B2B News Network. Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63%…

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9 Tips to Make Your B2B Social Strategy Shine

ARPR’s Blair Broussard dives deeper with Social Shake-Up and PRNews to breakdown tips for standout B2B social marketing. Read more below.

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Elements of an Effective Marketing Newsletter

ARPR’s Renee Spurlin dives deeper with CMS Wire to breakdown the elements of an effective marketing newsletter. Read more below.

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The Role of Media Coverage in the Sales Cycle

Tech public relations firm ARPR recently surveyed 115 technology sales professionals across the globe to understand how media coverage aides the buying process. Companies represented…

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Agency People News in Brief (July 22, 2019)

Due in part to new clients, our cloud practice group grew an astounding 126% in the first half of 2019. The growth also accompanies the…

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The brains & brawn of B2B social media marketing

This article originally appeared in IT Pros Portal. A whopping 56 per cent of companies haven’t formally defined buyer persona(s), which is holding their marketing and…

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Multi-Touch Attribution Has Come a Long Way

ARPR’s Renee Spurlin dives deeper with CMS Wire to demystify multi-channel marketing measurement. Read more below.

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Media Coverage Outperforms Paid Search for Tech Brands

This article originally appeared in American Markering Association. When a tech brand is covered by the media, website visitor session duration is 184% better than…

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Top Challenges Facing Health IT Marketers Today

This article originally appeared in Health IT Outcomes. Healthcare innovation has expanded to impact everything from financial management and operational efficiencies to patient engagement and…

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