Tech Communicators Prove Digital Marketing’s Value

This article originally appeared in O’Dwyer’s PR. With marketing budgets tightened, internal communications programs facing big cuts and tradeshows put on hold, marketers in the…

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More than half of tech companies may pass on 2021 trade show circuit

This originally appeared in Agility PR Solutions. As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where…

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ARPR Data Report on Marketing in a Post-COVID World

This article originally appeared in Everything-PR. ARPR, a tech PR agency recently released its 2nd annual data report, focused on where tech PR and digital marketing…

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Newsjacking COVID-19 and Other Common Cybersecurity PR Mistakes

This article originally appeared in Cyber Defense Magazine. If you were to reflect back to the beginning of the previous decade, you’d be hard-pressed to…

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On the Move

As tech companies increasingly seek out PR partners that can truly help them meet their business and lead gen objectives, demand for ARPR’s digital marketing…

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Press Releases — The Most Surprisingly Beneficial Sales Tool in PR’s Playbook

This article originally appeared in Agility PR Solutions. When ARPR embarked on gathering data for our inaugural tech marketing report, I thought I knew what…

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Press Coverage: Your B2B Sales Team’s Secret Weapon

This originally appeared in B2B News Network. Over the past five years, CSO Insights says the percentage of salespeople making quota has dropped from 63%…

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9 Tips to Make Your B2B Social Strategy Shine

ARPR’s Blair Broussard dives deeper with Social Shake-Up and PRNews to breakdown tips for standout B2B social marketing. Read more below.

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Elements of an Effective Marketing Newsletter

ARPR’s Renee Spurlin dives deeper with CMS Wire to breakdown the elements of an effective marketing newsletter. Read more below.

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The Role of Media Coverage in the Sales Cycle

Tech public relations firm ARPR recently surveyed 115 technology sales professionals across the globe to understand how media coverage aides the buying process. Companies represented…

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