Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales…

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PR’s Role in a Recession

This article originally appeared in O’Dwyer’s. Other than obsessing over the latest Kardashian scandal, questioning why “American Idol” is back on TV, and yearning for…

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Annual HIMSS Conference Is A Showground For Georgia’s Emerging Health IT Startups

This article originally appeared in Hypepotamus. Thousands of health IT professionals, clinicians, executives and vendors gathered last week in Orlando, FL, for the annual HIMSS Global Conference…

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7 Tips For Successful Trade Show Marketing Campaigns

ARPR’s Blair Broussard tells DMNews how to create memorable experiences and nurture trade show contacts post-show.

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How to Make Your First Trade Show a Success

Business News Daily talks to ARPR’s Nick Holland about how to best craft compelling trade show messaging.

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3 Ways to Make Buyer Personas Part of PR Measurement

ARPR’s Renee Spurlin talks to PR News about understanding your buyers in order to properly measure PR’s impact.

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Mid-Year Check-In: 3 Must-Dos To Make Sure You Will Hit Your 2018 PR & Marketing Goals

Summer Fridays, beach vacations…and mid-year check-ins. The latter doesn’t have to be scary. In fact, taking a few days during the summer to reflect on…

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Executive Visibility 101: How Founders Can Boost Their Facetime to Improve the Company’s Bottom Line

This article originally appeared in the Hypepotamus. As a company executive, are you serving as both the face and voice for your company? Are you…

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Tech PR Firm Focuses on Cybersecurity Practice Group Growth

Silicon Bayou News talks to Evan Goldberg about the growth the cybersecurity practice group has experienced.

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Three Ways AI Is Transforming PR — And How to Capitalize On It

This article originally appeared in the Hypepotamus. As in most industries, there has been much discussion about how AI will (and won’t) revolutionize public relations….

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