Blog

How to make a rockin’ online newsroom

In recent years, the landscape of the online newsroom has seen a significant shift. With media being more accessible and web development becoming more affordable, online newsrooms are taking a more personalized approach to attract media. As journalists are no longer the sole provider of news, now, more than ever, it is important to have … Continued

Digital Atlanta Presentation

This past week, we had the privilege to present at Digital Atlanta on how to adapt your PR strategy to a changing news media landscape. It was a great experience for all of AR|PR, especially for myself (@annaruth) and Amelia (@foodieflack). If you were not able to make the presentation, click here to view the … Continued

With SEO dying, what’s next?

There has been a lot of buzz recently about the supposed death of SEO (for real this time). What used to be a useful skill and a highly sought after trade has dwindled into a seemingly useless industry that probably won’t get the chance at a third wind. As search engines rely more and more … Continued

Why Print Media Still Matters

Today, print media has a bad rap. According to Pew Research’s State of the News Media Report, last year newsrooms experienced a 30% decline in staff, and some daily papers (like the Birmingham News and Times Picayune) downgraded to three days a week. With shrinking ad revenue, almost 450 of the 1,380 daily newspapers in … Continued

Build your brand with LinkedIn Company Pages

With more than 225 million members, LinkedIn has grown to become the largest professional network on the Internet. The site started as a platform where professionals could post their resumes and showcase their personal brands. In 2012, LinkedIn launched Company Pages, which allow brands to connect with customers and prospects, recruit new talent, promote products/services … Continued

We’re One! How the journey began…

One year ago, I launched AR|PR as a one woman PR shop with a couple clients. Fully embracing the scrappy startup mentality, I turned my dining room into an office and began hustling. Thanks to a little grit and the support of many, in just twelve months we moved into Atlanta Tech Village, brought on … Continued

The In’s and Out’s of a Successful Press Release

Full of colorful SEO words and relevant content that will appear at the top of any search engine, a press release can easily be seen by mainstream Internet users. However, no press release will generate the impact you want unless it is backed with rich media and proper exposure. In a world dominated by Internet … Continued

Getting the most out of your media coverage

Media placement, whether big or small, can be a huge stride for a brand, a stepping stone toward an eventual goal. But once you get the coverage or news story you’ve been working so hard for, is that it? Will your business’s name in a publication or in the news be enough to propel it … Continued

Don’t miss these digital, tech & startup events in Atlanta

We love being located in the Southeast’s growing innovation hub – Atlanta.  The city is becoming known for its emerging technologies and digital leadership, and as a result, more professional events are popping up.  Here’s a list of upcoming technology, startup and digital happenings: Mashable’s Social Media Day – June 27 – Celebrate Social Media … Continued

Build your brand’s social influence with Klout

Whether a casual social networker or a business professional, the comes in. What is Klout Klout is an online influence tool that can be used by businesses and casual users alike. It works by tracking all of your social media content, linking it to your Klout account and then giving you a score ranging from … Continued

What the latest round of social media changes mean for your brand

In the past year, social media has gotten a pretty significant makeover, and the giants aren’t the only platforms remodeling. Improvements are ranging in size and scope, with LinkedIn shifting to a more business friendly platform, while Google+ is attempting to correct the mistakes of Facebook and Twitter, and YouTube is streamlining branding for channels. … Continued

Getting Bang Out Of Your Trade Show Buck

After you calculate travel, lodging, exhibitor fees, booth design and materials, a company can spend up to six figures on each trade show (source). Marketers and business development professionals know these events can provide enormous ROI if qualified leads pass through a company’s booth. But when an exhibit hall is the size of three football … Continued

The B2B Case for Content Marketing

I recently attended a Technology Association of Georgia Marketing Society event regarding content marketing. The star-studded panel included experts from SunTrust, Google, Forrester Research and Prominent Placement. These marketing gurus reinforced that content marketing is a key driver in B2B lead generation. Here are a few top take-aways from the event: B2B buyers are searching … Continued

The Top Local Technology News Outlets

As cities like Austin, Kansas City and Atlanta become startup hotbeds, we’re seeing media outlets pop up in tandem. It’s always great to see your company in TechCrunch or Mashable, but check out these news outlets and blogs bringing well-deserved attention to local technology startups from coast-to-coast. Silicon Prairie – Founded in 2008, Silicon Prairie … Continued

The Intersection of PR and SEO

Today’s marketers are spending more than a third of their budgets on search engine optimization (SEO) – and for good reason. Organic results receive 85 percent of clicks – not paid search ads. So, how can your brand master SEO? Experts say a robust PR program is one of the biggest (and most affordable) strategies to … Continued

News Outlet Cutbacks and the Rise of Brand Newsrooms

Bill Gates coined the term “Content is King” back in 1996. Those words are still true today as newsmakers and brands race for search engine optimization (SEO) and loyal readership. However, I’ve read two recent studies, which indicate the king of content, the news media, could be replaced by brands in the future. This is … Continued

Startup Riot Makes Headlines

On February 20, AR|PR was thrilled to donate PR services for the Sixth Annual Startup Riot held at The Tabernacle in Atlanta. Congrats to the winning companies, Excelegrade, Spensa Technologies and Ten Eight, who all won coveted prize packages. In total, Startup Riot was covered by more than a dozen TV/radio stations, print publications and … Continued

Life as a Villager

The New Year is off to a busy start for AR|PR with a new website, new clients and new digs – that’s right, we’ve moved into Atlanta’s new tech co-working space, Atlanta Tech Village (ATV). We’re excited to share this office concept with our clients and friends across the country. In late 2012, Atlanta’s most … Continued

So, Your Startup Is Ready for PR…

You’ve been pounding the pavement with a corporate deck in hand, gathering your first round of funding and scraping by on leftovers and big dreams. Sound familiar? You might just be ready for PR. Not only are we a PR firm, but we’re a startup, too – founded by a young entrepreneur who shares some … Continued

Why Everyone in Your Company Should Be on LinkedIn (and how to do it)

Close your eyes and count to one (trust us, just do it). Okay, open them. Now, in the time it took you to count to one, two new professionals joined LinkedIn. Today, LinkedIn is the largest professional network with 175 million users from 200 countries. More than 2 million companies have LinkedIn Company Pages and … Continued