Build your brand’s social influence with Klout

Whether a casual social networker or a business professional, the comes in. What is Klout Klout is an online influence tool that can be used by businesses and casual users alike. It works by tracking all of your social media content, linking it to your Klout account and then giving you a score ranging from … Continued

What the latest round of social media changes mean for your brand

In the past year, social media has gotten a pretty significant makeover, and the giants aren’t the only platforms remodeling. Improvements are ranging in size and scope, with LinkedIn shifting to a more business friendly platform, while Google+ is attempting to correct the mistakes of Facebook and Twitter, and YouTube is streamlining branding for channels. … Continued

Getting Bang Out Of Your Trade Show Buck

After you calculate travel, lodging, exhibitor fees, booth design and materials, a company can spend up to six figures on each trade show (source). Marketers and business development professionals know these events can provide enormous ROI if qualified leads pass through a company’s booth. But when an exhibit hall is the size of three football … Continued

The B2B Case for Content Marketing

I recently attended a Technology Association of Georgia Marketing Society event regarding content marketing. The star-studded panel included experts from SunTrust, Google, Forrester Research and Prominent Placement. These marketing gurus reinforced that content marketing is a key driver in B2B lead generation. Here are a few top take-aways from the event: B2B buyers are searching … Continued

The Top Local Technology News Outlets

As cities like Austin, Kansas City and Atlanta become startup hotbeds, we’re seeing media outlets pop up in tandem. It’s always great to see your company in TechCrunch or Mashable, but check out these news outlets and blogs bringing well-deserved attention to local technology startups from coast-to-coast. Silicon Prairie – Founded in 2008, Silicon Prairie … Continued

The Intersection of PR and SEO

Today’s marketers are spending more than a third of their budgets on search engine optimization (SEO) – and for good reason. Organic results receive 85 percent of clicks – not paid search ads. So, how can your brand master SEO? Experts say a robust PR program is one of the biggest (and most affordable) strategies to … Continued

News Outlet Cutbacks and the Rise of Brand Newsrooms

Bill Gates coined the term “Content is King” back in 1996. Those words are still true today as newsmakers and brands race for search engine optimization (SEO) and loyal readership. However, I’ve read two recent studies, which indicate the king of content, the news media, could be replaced by brands in the future. This is … Continued

Startup Riot Makes Headlines

On February 20, AR|PR was thrilled to donate PR services for the Sixth Annual Startup Riot held at The Tabernacle in Atlanta. Congrats to the winning companies, Excelegrade, Spensa Technologies and Ten Eight, who all won coveted prize packages. In total, Startup Riot was covered by more than a dozen TV/radio stations, print publications and … Continued

Life as a Villager

The New Year is off to a busy start for AR|PR with a new website, new clients and new digs – that’s right, we’ve moved into Atlanta’s new tech co-working space, Atlanta Tech Village (ATV). We’re excited to share this office concept with our clients and friends across the country. In late 2012, Atlanta’s most … Continued

So, Your Startup Is Ready for PR…

You’ve been pounding the pavement with a corporate deck in hand, gathering your first round of funding and scraping by on leftovers and big dreams. Sound familiar? You might just be ready for PR. Not only are we a PR firm, but we’re a startup, too – founded by a young entrepreneur who shares some … Continued

Why Everyone in Your Company Should Be on LinkedIn (and how to do it)

Close your eyes and count to one (trust us, just do it). Okay, open them. Now, in the time it took you to count to one, two new professionals joined LinkedIn. Today, LinkedIn is the largest professional network with 175 million users from 200 countries. More than 2 million companies have LinkedIn Company Pages and … Continued