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News Outlet Cutbacks and the Rise of Brand Newsrooms

Bill Gates coined the term “Content is King” back in 1996. Those words are still true today as newsmakers and brands race for search engine optimization (SEO) and loyal readership. However, I’ve read two recent studies, which indicate the king of content, the news media, could be replaced by brands in the future. This is … Continued

Startup Riot Makes Headlines

On February 20, AR|PR was thrilled to donate PR services for the Sixth Annual Startup Riot held at The Tabernacle in Atlanta. Congrats to the winning companies, Excelegrade, Spensa Technologies and Ten Eight, who all won coveted prize packages. In total, Startup Riot was covered by more than a dozen TV/radio stations, print publications and … Continued

Life as a Villager

The New Year is off to a busy start for AR|PR with a new website, new clients and new digs – that’s right, we’ve moved into Atlanta’s new tech co-working space, Atlanta Tech Village (ATV). We’re excited to share this office concept with our clients and friends across the country. In late 2012, Atlanta’s most … Continued

So, Your Startup Is Ready for PR…

You’ve been pounding the pavement with a corporate deck in hand, gathering your first round of funding and scraping by on leftovers and big dreams. Sound familiar? You might just be ready for PR. Not only are we a PR firm, but we’re a startup, too – founded by a young entrepreneur who shares some … Continued

Why Everyone in Your Company Should Be on LinkedIn (and how to do it)

Close your eyes and count to one (trust us, just do it). Okay, open them. Now, in the time it took you to count to one, two new professionals joined LinkedIn. Today, LinkedIn is the largest professional network with 175 million users from 200 countries. More than 2 million companies have LinkedIn Company Pages and … Continued