How HealthIT Accelerators Are Growing to Keep Pace with Innovation

As an industry, healthIT has boomed over the last several years – growing from $21.9 billion in 2012 to a projected $31.3 billion next year. So what’s...

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Hot MarTech Startups to Watch

Quickly after joining ARPR, I naturally gravitated towards our software-as-a-service (SaaS) practice group. As our agency’s resident “research & analytics whiz,” I must admit I...

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Branding Winners at SXSW 2016

The ARPR team just got back from South by Southwest (SXSW) in Austin where we repped clients ChooseATL and Panopticon. In addition to eating more...

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Top 5 Louisiana Oil and Gas Tech Startups to Watch in 2016

This article was originally published in Silicon Bayou News. As the 8th annual New Orleans Entrepreneur Week (NOEW) approaches, all eyes are turning to Louisiana....

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RSA & HIMSS 2016: Where Cybersecurity and HealthIT Collide

For the first time in six years, RSA, the world’s largest information security event, and HIMSS, the health IT industry’s leading conference, took place on...

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Going Global: Three Steps to Put Your Brand on the International Playing Field

Today’s integrated global playing field is forcing companies and entrepreneurs to think differently about how to grow their business. As former IBM CEO Sam Palmisano...

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The Challenges and Opportunities of Building a Unique and Memorable Cybersecurity Brand

The cybersecurity world will soon descend on San Francisco for the 25th Annual RSA Conference. Those with roots tracing back to the cybersecurity industry’s early...

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Show Me The Money … Marketing Measurement in the Digital Age

In today’s world of big data, you would think it would be easy to determine exactly how much revenue your marketing programs are generating, but...

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2016: Another Static Year for the Oil and Gas Industry?

Strategies and Trends that need to sweep the sector We’ve only ticked three weeks off the year, and the oil and gas industry has already...

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Another Year, Another Tech Industry Super Bowl: A CES 2016 Recap

This article originally appeared in Hypepotamous Atlanta might have the reputation as being a B2B tech town, but there was no shortage of consumer technologies...

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