6 Signals it’s Time to Expand Your Marketing Power by Hiring an Agency

Marketing leaders are confronted with countless daily decisions on driving growth, especially when it comes to customer acquisition: How do we expand our customer base?…

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What Pride 2020 means to ARPR’s Army of Awesome

Love. It’s a simple yet complicated word. If you’ve watched the news in the past 90 days, love has been seemingly lacking in our global…

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Meet the Team: Melissa Baratta

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

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Transportation Technology is Key to Reopening American Cities Post-COVID

Scheduling a pickup on a rideshare app. Unlocking an e-scooter for a quick trip. Swiping a metro card before squeezing into a subway to get…

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Here is your beginner’s guide to launching a podcast.

So, Your Tech Company Wants to Start a Podcast…

If you’re reading this, there is a good chance that you are part of the 51% of U.S. consumers that enjoy listening to podcasts. And…

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How Supply Chain Marketers Can Approach Marketing During COVID-19

Before COVID-19, there were flaws within the supply chain. Challenges revolved mostly on making processes more efficient, and in turn, improving the customer experience and…

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Cybersecurity reporter is frustrated by an off-topic PR pitch.

Off-Topic Pitching Fuels Journalists’ Frustration with Cybersecurity PR

In a recent blog post about how journalists perceive cybersecurity’s PR response to COVID-19, I addressed the fragile relationships that persist between many infosec PR…

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From communicating sweeping corporate policies to keeping employees engaged while working remote - internal comms is critical during COVID-19.

Why COVID-19 Has Renewed Corporate Respect for Internal Communications

Prior to the novel Coronavirus, 60% of companies didn’t have a long-term strategy for their internal communications. But around the first week of March when…

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Our Favorite Trade Publications (that actually drive leads)

Media relations is a crucial component to our Panorama Approach because there’s no greater validator than an earned media placement. But as a top tech…

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4 Ways Coronavirus Illuminates Marketing Analytics Challenges

Are you overwhelmed by all of the data related to COVID? You’re not alone. “Analytics” is part of my title, and I’m struggling to make…

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