Getting Bang Out Of Your Trade Show Buck

After you calculate travel, lodging, exhibitor fees, booth design and materials, a company can spend up to six figures on each trade show (source). Marketers…

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The B2B Case for Content Marketing

I recently attended a Technology Association of Georgia Marketing Society event regarding content marketing. The star-studded panel included experts from SunTrust, Google, Forrester Research and…

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SEO and PR

The Intersection of PR and SEO

Today’s marketers are spending more than a third of their budgets on search engine optimization (SEO) – and for good reason. Organic results receive 85…

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Brand Newsrooms are on the rise.

News Outlet Cutbacks and the Rise of Brand Newsrooms

Bill Gates coined the term “Content is King” back in 1996. Those words are still true today as newsmakers and brands race for search engine…

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ARPR was thrilled to donate PR services for the Sixth Annual Startup Riot held at The Tabernacle in Atlanta.

Startup Riot Makes Headlines

On February 20, AR|PR was thrilled to donate PR services for the Sixth Annual Startup Riot held at The Tabernacle in Atlanta. Congrats to the…

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Why Everyone in Your Company Should Be on LinkedIn (and how to do it)

Close your eyes and count to one (trust us, just do it). Okay, open them. Now, in the time it took you to count to…

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