SEO and Media Relations – They’re Just Alike!

When you think of SEO (search engine optimization), you probably think of a strategy that helps a website rank high in organic search results – and you’d be correct. Over recent years, digital marketers and PR pros alike have been following Google’s algorithms and implementing top keywords throughout clients’ websites, meta tags and blog posts … Continued

Top Health IT Reporters to Know

As Q3 2017 comes a close (seriously, where did this year go?), those of us on ARPR’s health IT team are already working feverishly to plan a successful 2018 for our growing roster of clients. In our discussions, one thing that’s been clear is this: The North American health IT market is thunderous and is … Continued

Public Relations Insights: PR’s Place in Today’s ABM World

This article originally appeared in Hypepotemus. Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike … Continued

Meet the Team: Cortney Johnston

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our newest Account Manager, Cortney Johnston! How was your first day of work at ARPR? My first day was better than expected considering … Continued

Meet the Team: Erin Bocherer

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our newest Health IT Practice Group Director, Erin Bocherer. How was your first day of work at ARPR? My first day of work … Continued

What Will PR Look Like in 10 Years? [VIDEO]

ARPR’s recent 5-year milestone has caused me to reflect, not on just the agency we’ve created, but on the state of our entire industry. In the five years since ARPR was founded, monumental shifts in the economy, technology, media and politics have occurred, and the rapid motion in which we all continue to progress seems … Continued

What Media’s Transformation Means for the Future of Cybersecurity PR

On Friday, May 12, a devastating cyber-attack, known as WannaCry, hit computers at more than 230,000 companies in 150 countries. This global ransomware event targeted a vulnerability in older versions of Microsoft Windows, negatively impacting hospitals throughout the entire United Kingdom, as well as Spain’s largest telecommunications conglomerate and FedEx, among thousands of other organizations. … Continued

Introducing…our San Francisco office

Today, I’m beyond excited to formally announce ARPR’s expansion to the West Coast and our office in San Francisco. Many tech PR agencies and practices are born in the Bay Area and then move to the East Coast. But, as with so many things we do here at ARPR, we’re breaking the mold. In 2012, … Continued

Top Three Social Takeaways from the Social Shakeup Show

One of the best things about living and working in Atlanta is the amazing industry conferences that come to the city each year.  From May 22-24, I had the pleasure of attending Social Media Today’s Social Shakeup Show. The conference brought together more than 600 social media professionals with the same goal of “shaking things … Continued

PR pros can’t ignore sales & marketing functions

This article originally appeared in Ragan’s PR Daily. PR practitioners have an important job. Just think about the title of our profession: public relations. First, “public.” That’s a broad word in and of itself, referring to our communities, employees, board, investors, media, competitors, legislators and more. The list of “publics” can go on and on. … Continued

Dog Food and New Shoes: The Story Behind ARPR’s Brand Refresh

There’s an old adage that the cobbler’s children always need new shoes. Then there’s the adage that one of my mentors is fond of saying, “you need to eat your own dog food.” Combined, those two adages couldn’t be truer for marketing, branding and PR firms. Many agencies get lost in the hustle and ignore … Continued

Top Three Media Trends At Collision Conference 2017

As with almost every week in the Big Easy, the first week of May brought people from all over the world to our lovely land. However, this time it wasn’t only for one of the best music festivals of all time (for those who have never been, it’s called Jazz Fest, look it up!), the … Continued

An Industry at the Cross Roads: Why PR Must Up its Commitment to Professional Development

In case you haven’t been following closely, ARPR recently initiated and subsequently accelerated important conversations about the future of the PR industry (#futureofpr for our millennial friends). Today, the almost 120-year old profession is attempting to mitigate the consequences of having failed to innovate; struggling to stay relevant, cutting edge and valuable with clients and … Continued

PR Needs a New Definition

This article originally appeared in O’Dwyer’s.  As my colleague, pointed out in her most recent article, the public relations industry is celebrating its birthday. One hundred and twenty years after Ivy Lee founded PR we’re at a crossroads. This $14B global industry’s future is uncertain as other industries and new subsectors take over our very … Continued

Top 4 Takeaways from DigSouth’s Innovation Conference

Last week, I had the opportunity to spend three days in beautiful Charleston, South Carolina with some of the south’s leading innovators. In case you missed it, here are my top 4 takeaways from #DIG2017. Startups in the south have to hustle extra hard for investor attention. While there is an increasing number of angel … Continued

FinTech Spotlight: Top 5 Companies to Watch from Silicon Valley to Transaction Alley

Money is pouring into growing the thriving FinTech sector. In fact investment in FinTech has risen from $1.8 billion in 2010 to $19 billion in 2015. Why so much investment? From credit loans to financing and paperless funding, technology is propelling the financial services industry and providing consumers and businesses a better way to collect … Continued

Top 5 Tips to Consider Before Purchasing Marketing Automation Software

We love it when clients come to us with plans to implement a marketing automation tool or have a solution already in place. In fact, my last blog post discussed how much more effective PR can become when married with marketing automation. However, we often find that clients are underutilizing their marketing automation investments, or … Continued