The Outlook for Public Relations in 2018

This blog was originally written for and posted on Iliyana Stareva’s blog Much has been said about the PR industry’s struggles to adapt and find its place in a world that is becoming increasingly interconnected. Global PR industry growth slowed 5% in 2015, and Gould Partners says annual agency operating profits have consistently fallen, dropping from about 19% in 2011 to … Continued

Is Your Lead Gen Agency Helping Your Sales Team Close Deals?

If you’re in the marketing or communications field, you’ve likely heard about the importance of customer relationships and the buyer’s journey from awareness to the decision. For businesses focused on growing new revenue, marketing should consider its role as being a wingman to help sales “seal the deal” with your target persona.  As you’re approaching … Continued

Last-Minute Checklists & Strategies to Maximize Your Trade show Activation

It’s official – tradeshow season is in full swing! And for those of us in healthcare, one of the industry’s biggest events of the year – HIMSS18, is just one month away, March 5-9 in Las Vegas. With the evolution of digital marketing, social media and PR, planning a successful tradeshow activation now requires more … Continued

5 Best Moments for the AoA in 2017

2017 was a transformative year for ARPR. Not only did we support our clients’ transformative moments, including mergers and acquisitions, record-breaking sales growth, expansion into new global markets, funding raises and more, we also did some growing and transforming of our own. While it’s hard to pinpoint just five of our best moments of 2017, … Continued

Top 3 Ways to Build Meaningful Connections With Your Target Audience

I recently had the opportunity to do a quick, 36-hour trip to New York City to attend a Storynomics seminar. While I got to enjoy wandering the streets of Chinatown upon my arrival, finding a hole-in-the-wall dumpling restaurant and trekking to an Instagram-famous fro-yo shop, the real highlight of my trip was learning a new … Continued

Podcasts are Booming – Why B2B Tech Marketers Should Care

The podcast industry is now…well, an industry. In 2017, podcast ad revenue ballooned to $220M (from just $69M in 2015), and venture capital started putting skin in the game (ICMYI – How Stuff Works raised a $15M Series A this summer). With 42 million Americans now weekly listeners, the industry even has its own Upfronts … Continued

Reversing PR’s Declining Profits

This article originally appeared in O’Dwyer’s. Between 1990 and 2000, the world’s 10 biggest PR firms’ fee income ballooned from $910 million to $2.5 billion. Beautiful office suites were constructed. Small and mid-sized firms were sold for cold, hard cash — and lots of it. Fast forward to 2016 when Omnicom’s PR segment recorded annual organic growth of … Continued

SEO and Media Relations – They’re Just Alike!

When you think of SEO (search engine optimization), you probably think of a strategy that helps a website rank high in organic search results – and you’d be correct. Over recent years, digital marketers and PR pros alike have been following Google’s algorithms and implementing top keywords throughout clients’ websites, meta tags and blog posts … Continued

Top Health IT Reporters to Know

As Q3 2017 comes a close (seriously, where did this year go?), those of us on ARPR’s health IT team are already working feverishly to plan a successful 2018 for our growing roster of clients. In our discussions, one thing that’s been clear is this: The North American health IT market is thunderous and is … Continued

Public Relations Insights: PR’s Place in Today’s ABM World

This article originally appeared in Hypepotemus. Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams the ability to establish an actual relationship with prospects to pursue the most promising opportunities. Unlike … Continued

Meet the Team: Cortney Johnston

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our newest Account Manager, Cortney Johnston! How was your first day of work at ARPR? My first day was better than expected considering … Continued