Marketing Automation Is Changing Public Relations… For the Better

It’s no secret that technology is fundamentally changing the way most industries operate. Manufacturing has become largely automated. Improved logistics processes have created efficiencies previously unimaginable. Payments can be processed and transmitted faster than ever before. But PR, as an industry, has been slow to change. In fact, PR firms only spend 1.9% of their … Continued

INFOGRAPHIC: How ARPR is Creating The Future of PR

Happy Birthday To You, PR! That’s right, public relations turns 120 this year. Despite this milestone, the industry has failed to continue the innovation set in motion so long ago. As a result, the reputation, reliability and revenues associated with PR have all taken hits. ARPR is taking rebuilding the industry into our own hands by … Continued

How the Media Covered RSA 2017

The Internet of Things (IoT), the cybersecurity skills gap, pessimism surrounding Artificial Intelligence (AI) and Machine Learning (ML) technologies, and Russia’s hacking of the U.S. election dominated the dialogue at the annual RSA conference in San Francisco last month.This year, more than 550 companies descended on the Moscone Center to showcase their products and services … Continued

Happy 120th Birthday, PR. It’s time to grow up.

This article originally appeared in O’Dwyers. As the story goes, Ivy Ledbetter Lee founded public relations in 1897. He is lauded with sending the first press release, opening the world’s third PR firm and holding the first executive-level PR position. He was a trailblazer, a risk taker and an entrepreneur. Mr. Lee saw how communications … Continued

Three Top Health IT Trends from HIMSS17

HIMSS, the annual conference that reigns supreme in the health IT industry, attracts over 40,000 health IT professionals from around the world – all of whom are interested in learning about the next big thing in healthcare technology. I had my first experience with HIMSS back in 2014. I had just started working for ARPR … Continued

Wolf Packs and Nudity: PR Trends at SXSW 2017

This post originally appeared on PRNews. If you’re a PR professional and you’ve never had the opportunity to work a South by Southwest (SXSW) on behalf of a brand, you should definitely add it to your career bucket list. Unlike other global trade shows like CES, SXSW is more of a PR Wild West. Why? … Continued

Meet the Team: Nick Holland

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get to know our “army of awesome.” Meet our resourceful and strategic new Junior Account Coordinator, Nick. How was your first day of work at ARPR? Having been an intern for … Continued

Top Takeaways from Digital Summit Dallas: Think Bigger and Be Weird!

As part of ARPR’s professional development, the senior account managers (or SAMS, as we call ourselves) are given the opportunity to attend a trade show of our choice. After researching several different content marketing conferences, I landed on Digital Summit Dallas. Held last month, this event promised attendees real-world, practical solutions happening at the crossroads … Continued

Meet the Team: Erika Scholz

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you know our “army of awesome.” Meet our dedicated and outgoing new senior account manager, Erika. How was your first day of work at ARPR? Exciting and jam-packed with a schedule allowing … Continued

The Secret Sauce to Becoming Technology PR Agency of the Year

On December 22, 2016, you could hear champagne poppin’ outside of ARPR’s offices. Inside our walls, we were toasting to a major year in our company’s history, capped off by being named Technology PR Agency of the Year. The award was handed down by Bulldog Reporter, one of the most prestigious communications industry trade publications … Continued

3 Transformative Marcomm Trends for 2017

As an advocate for MarTech and all of the value it brings to communications practitioners, 2016 has certainly gotten me excited about the direction that the marcomm industry is heading. PR agencies, like ARPR, that have forged the mutually-beneficial relationship between marketing and public relations are no longer just looking at that killer Bloomberg placement … Continued

#AoAinSFO Retreat Recap: Preparing for a Transformative 2017

Transformative. That’s the adjective that was used as the theme of ARPR’s annual team retreat, which took place last month when our team traveled to San Francisco for two and half jam-packed days of professional development and fun. As we approach our fifth anniversary in August 2017, ARPR is currently experiencing our most transformative era … Continued

A Look Back at 2016: Top Tech Media Shake-ups

2016 had no shortage of upheavals and evolutions for the media industry. Gannett tried to buy Tronc and the deal ultimately and publicly failed; for the first time in history, a president-elect has disparaged the press by calling them “sleazy” and “dishonest;” and our nation’s most authoritative outlets, The New York Times and Wall Street … Continued

3 Reasons Why Organic SEO is Shaking up Inbound Marketing

The days of hiring an SEO agency to work their magic and make a webpage rank #1 in search results are quickly disappearing. With search engines like Google and Bing obsessively perfecting their algorithms, it’s clear that SEO is no longer about manipulating data and algorithms and instead is about focusing on the user. As … Continued

Answering the Most Common Question in Tech PR: How to Get in TechCrunch

As an 11-year tech PR veteran, I’ve heard many different types of questions from clients and prospects during my tenure. Those questions range from the absurd, like when a client requested a police escort down Las Vegas Blvd. so that he could drive his zero-turn lawnmower from the hotel to the convention center (Not a … Continued

“In the Unlikely Event of an Emergency:” 5 Steps for Communicating During a Crisis

As the world becomes increasingly connected via real-time, international social media conversations and the 24-hour news cycle, companies must respond to a crisis more swiftly and strategically than ever before or risk rumors and misinformation taking over the narrative. From a hospital data breach to a power outage to a particularly vocal, unhappy customer, every … Continued

7 Takeaways From Converted – A Conference About Turning Web Traffic Into Customers

As part of ARPR’s professional development program, I was recently given the opportunity to choose a conference of my choice to go learn and share ideas with other marketing and PR pro’s. As one of our team’s certified inbound marketing gurus, I immediately researched digital marketing conferences focused on inbound and lead generation. While conferences … Continued

How HealthIT Brands Can Land Press (that also drives leads)

Whenever we onboard a new client we always ask: “What is your dream headline?” and “What publications would you like to be featured in?” From my experience, this can be hard to determine for many healthIT clients, and with the expansiveness of the industry, I can’t say I blame them. There are so many different … Continued

A lead nurturing post on a PR agency blog?

I recently wrote an article published on PRDaily regarding the convergence of marketing and PR. As most online articles do these days, it issued an array of amusing and telling responses. The post, on how PR practitioners can provide even more value to their organizations by better aligning with marketing, elicited two primary response types: … Continued

A Look Back: Celebrating Our Score for Year Four

At ARPR, we’re driven by five Spirited Ideals. This sacred list includes values such as “desire to be your best” and “drive change,” but perhaps most important to our culture is Spirited Ideal No. 4 – “Celebrate Success.” Here’s an excerpt from our company Field Guide: We work hard and believe fun should follow. Little … Continued