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3 Transformative Marcomm Trends for 2017

As an advocate for MarTech and all of the value it brings to communications practitioners, 2016 has certainly gotten me excited about the direction that the marcomm industry is heading. PR agencies, like ARPR, that have forged the mutually-beneficial relationship between marketing and public relations are no longer just looking at that killer Bloomberg placement … Continued

#AoAinSFO Retreat Recap: Preparing for a Transformative 2017

Transformative. That’s the adjective that was used as the theme of ARPR’s annual team retreat, which took place last month when our team traveled to San Francisco for two and half jam-packed days of professional development and fun. As we approach our fifth anniversary in August 2017, ARPR is currently experiencing our most transformative era … Continued

A Look Back at 2016: Top Tech Media Shake-ups

2016 had no shortage of upheavals and evolutions for the media industry. Gannett tried to buy Tronc and the deal ultimately and publicly failed; for the first time in history, a president-elect has disparaged the press by calling them “sleazy” and “dishonest;” and our nation’s most authoritative outlets, The New York Times and Wall Street … Continued

3 Reasons Why Organic SEO is Shaking up Inbound Marketing

The days of hiring an SEO agency to work their magic and make a webpage rank #1 in search results are quickly disappearing. With search engines like Google and Bing obsessively perfecting their algorithms, it’s clear that SEO is no longer about manipulating data and algorithms and instead is about focusing on the user. As … Continued

Answering the Most Common Question in Tech PR: How to Get in TechCrunch

As an 11-year tech PR veteran, I’ve heard many different types of questions from clients and prospects during my tenure. Those questions range from the absurd, like when a client requested a police escort down Las Vegas Blvd. so that he could drive his zero-turn lawnmower from the hotel to the convention center (Not a … Continued

“In the Unlikely Event of an Emergency:” 5 Steps for Communicating During a Crisis

As the world becomes increasingly connected via real-time, international social media conversations and the 24-hour news cycle, companies must respond to a crisis more swiftly and strategically than ever before or risk rumors and misinformation taking over the narrative. From a hospital data breach to a power outage to a particularly vocal, unhappy customer, every … Continued

7 Takeaways From Converted – A Conference About Turning Web Traffic Into Customers

As part of ARPR’s professional development program, I was recently given the opportunity to choose a conference of my choice to go learn and share ideas with other marketing and PR pro’s. As one of our team’s certified inbound marketing gurus, I immediately researched digital marketing conferences focused on inbound and lead generation. While conferences … Continued

How HealthIT Brands Can Land Press (that also drives leads)

Whenever we onboard a new client we always ask: “What is your dream headline?” and “What publications would you like to be featured in?” From my experience, this can be hard to determine for many healthIT clients, and with the expansiveness of the industry, I can’t say I blame them. There are so many different … Continued

A lead nurturing post on a PR agency blog?

I recently wrote an article published on PRDaily regarding the convergence of marketing and PR. As most online articles do these days, it issued an array of amusing and telling responses. The post, on how PR practitioners can provide even more value to their organizations by better aligning with marketing, elicited two primary response types: … Continued

A Look Back: Celebrating Our Score for Year Four

At ARPR, we’re driven by five Spirited Ideals. This sacred list includes values such as “desire to be your best” and “drive change,” but perhaps most important to our culture is Spirited Ideal No. 4 – “Celebrate Success.” Here’s an excerpt from our company Field Guide: We work hard and believe fun should follow. Little … Continued

Stop Screaming! How to Earn Media in the Cluttered & Noisy Tech Industry

This post originally appeared on The Bulldog Reporter. Like rambunctious kindergarteners fighting for the attention of their parents and peers, tech companies—from startups to mid-market and even the enterprise—consistently fight for the mass awareness and third-party validation that only earned media can provide. With benefits of press ranging from awareness and perception to validation, lead … Continued

The secret sauce for B2B social media success? Think like a B2C boss.

A condensed version of this post originally appeared on PRNewsonline.  I think we can all (finally) agree that social media is a necessary component to any B2B marketing plan. But necessary doesn’t always equal successful. Despite the fact that 93% of B2B marketers use social media and 80% of B2B marketers have a strategy, a … Continued

Insider Tips that SEO Agencies Don’t Want You to Know

Who doesn’t want to be #1? When it comes to ranking, every business wants to be placed at the top, whether it is their product, talent, sales or… organic search rankings. One critical step on a business’s path to marketing success involves its website ranking by search engines. Depending on industry keywords, the competition can … Continued

Just Because You Build It, Doesn’t Mean They’ll Come

This article was originally written for and published in Hypepotamus.  Picture this. Your brilliant idea has finally become a reality. You have seeded (or bootstrapped) just enough money to build the product that you are sure will disrupt the industry. Investors, analysts, customers, and press will absolutely be knocking down your door to talk to you. Your product … Continued

Branding 101: Don’t Forget Social Media

Most customers today get their first impressions of a brand online. In fact, 65% of online users rely on the web to find information on companies. Therefore it’s important to pay close attention to your brand’s online presence, a huge part of which is made up of social media. Let’s start with the basics. What … Continued

6 Hot MarTech Startups to Watch

Quickly after joining ARPR, I naturally gravitated towards our software-as-a-service (SaaS) practice group. As our agency’s resident “research & analytics whiz,” I must admit I get excited about emerging marketing technologies and their ability to make my work here at ARPR easier and more impactful. For example, today’s MarTech tools (like HubSpot) allow us to … Continued

Branding Winners at SXSW 2016

The ARPR team just got back from South by Southwest (SXSW) in Austin where we repped clients ChooseATL and Panopticon. In addition to eating more tacos than I care to admit, I also took a non-scientific poll. I went to the streets to ask everyone from the life-size Del Monte bananas to the creepy, yet … Continued

Top 5 Louisiana Oil and Gas Tech Startups to Watch in 2016

This article was originally published in Silicon Bayou News. As the 8th annual New Orleans Entrepreneur Week (NOEW) approaches, all eyes are turning to Louisiana. As the fastest growing entrepreneurial ecosystem in the U.S., more than 10,000 attendees are coming to the Big Easy to hear world-renown keynote speakers and attend dozens of panel and educational … Continued

RSA & HIMSS 2016: Where Cybersecurity and HealthIT Collide

For the first time in six years, RSA, the world’s largest information security event, and HIMSS, the health IT industry’s leading conference, took place on the same week. HIMSS: The Health Information and Management Systems Society (HIMSS) conference brings together more than 40,000 health IT professionals, clinicians, executives and vendors from around the world. RSA: … Continued

Going Global: Three Steps to Put Your Brand on the International Playing Field

Today’s integrated global playing field is forcing companies and entrepreneurs to think differently about how to grow their business. As former IBM CEO Sam Palmisano writes, this dynamic global landscape demands a new kind of thinking, new business models and operations. Companies are thinking more strategically about where their next buyer is located and how … Continued