VC, M&A and the Intersection of Tech PR

Each month the ARPR team dives into a specific subject matter at a lunch & learn (or beer & learn and biscuit & learn –...

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Meet the Team: Chris Shattuck

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get...

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Top Health IT Podcasts

Top Health IT Podcasts You Should Subscribe To

In 2017, podcast ad revenue grew to $220M, up from $69M in 2015. According to new research, 48 million Americans report listening to podcasts weekly, with dedicated listeners...

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Attn CEOs: B2B Buyers Want Your Thought Leadership

Buyers have an innate risk aversion. And today, it’s tough to be a buyer. HubSpot says 67% of the buyers’ journey happens digitally, which means the interwebs...

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How Millennials and Gen Z Will Accelerate Innovation and Possibly Make You Millions

This article originally appeared on The Social Shake-Up’s blog. Did you know that 2017 was the first year that baby boomers, Gen X, millennials and...

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Don't Do It! The Top 4 Pay-for-Play Scams that Tech PR Must Avoid

If you’re a follower of either the ARPR blog or the #FutureofPR website, then you’re probably familiar with several recent articles that address the current...

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The Google Analytics Metrics That Matter to Marketing and Sales (and Why You Should Care)

This article originally appeared in the PR News Guidebook: Google for Communicators. The typical measurements in PR’s toolbox – impressions, website visits, social engagements, share of...

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The Outlook for Public Relations in 2018

This blog was originally written for and posted on Iliyana Stareva’s blog Much has been said about the PR industry’s struggles to adapt and find its place...

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Is Your Lead Gen Agency Helping Your Sales Team Close Deals?

If you’re in the marketing or communications field, you’ve likely heard about the importance of customer relationships and the buyer’s journey from awareness to the...

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