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Hot MarTech Startups to Watch

Quickly after joining ARPR, I naturally gravitated towards our software-as-a-service (SaaS) practice group. As our agency’s resident “research & analytics whiz,” I must admit I get excited about emerging marketing technologies and their ability to make my work here at ARPR easier and more impactful. For example, today’s MarTech tools (like HubSpot) allow us to … Continued

Branding Winners at SXSW 2016

The ARPR team just got back from South by Southwest (SXSW) in Austin where we repped clients ChooseATL and Panopticon. In addition to eating more tacos than I care to admit, I also took a non-scientific poll. I went to the streets to ask everyone from the life-size Del Monte bananas to the creepy, yet … Continued

Top 5 Louisiana Oil and Gas Tech Startups to Watch in 2016

This article was originally published in Silicon Bayou News. As the 8th annual New Orleans Entrepreneur Week (NOEW) approaches, all eyes are turning to Louisiana. As the fastest growing entrepreneurial ecosystem in the U.S., more than 10,000 attendees are coming to the Big Easy to hear world-renown keynote speakers and attend dozens of panel and educational … Continued

RSA & HIMSS 2016: Where Cybersecurity and HealthIT Collide

For the first time in six years, RSA, the world’s largest information security event, and HIMSS, the health IT industry’s leading conference, took place on the same week. HIMSS: The Health Information and Management Systems Society (HIMSS) conference brings together more than 40,000 health IT professionals, clinicians, executives and vendors from around the world. RSA: … Continued

Going Global: Three Steps to Put Your Brand on the International Playing Field

Today’s integrated global playing field is forcing companies and entrepreneurs to think differently about how to grow their business. As former IBM CEO Sam Palmisano writes, this dynamic global landscape demands a new kind of thinking, new business models and operations. Companies are thinking more strategically about where their next buyer is located and how … Continued

How HealthIT Accelerators Are Growing to Keep Pace with Innovation

As an industry, healthIT has boomed over the last several years – growing from $21.9 billion in 2012 to a projected $31.3 billion next year. So what’s fueling the success? Catalytic events including the 2009 passage of the American Recovery and Reinvestment Act, which provided $22.5 billion in healthIT incentive money for adopting electronic health records, and … Continued

The Challenges and Opportunities of Building a Unique and Memorable Cybersecurity Brand

The cybersecurity world will soon descend on San Francisco for the 25th Annual RSA Conference. Those with roots tracing back to the cybersecurity industry’s early days have witnessed firsthand the event evolve from its origins as a simple “forum for cryptographers to gather and share the latest knowledge and advancements in the area of Internet … Continued

Show Me The Money … Marketing Measurement in the Digital Age

In today’s world of big data, you would think it would be easy to determine exactly how much revenue your marketing programs are generating, but it’s not. There’s a reason Google shows 178 million results for “marketing measurement,” marketing leaders across the globe continuously discuss the topic in depth, and agency clients and C-Suite executives … Continued

2016: Another Static Year for the Oil and Gas Industry?

Strategies and Trends that need to sweep the sector We’ve only ticked three weeks off the year, and the oil and gas industry has already made some waves in the media. Oil prices have sunk to lows we haven’t experienced since 2003, and there doesn’t seem to be any light at the end of this … Continued

Another Year, Another Tech Industry Super Bowl: A CES 2016 Recap

This article originally appeared in Hypepotamous Atlanta might have the reputation as being a B2B tech town, but there was no shortage of consumer technologies from our region on display last week at the annual Consumer Electronics Show in Las Vegas. The local company with the largest presence at CES was also the newest company … Continued

ARPR Retreat Recap: Embracing Convergence for a Successful 2016

Convergence. This was the theme of ARPR’s team retreat, which took place earlier this month when our budding team of 15 met in Atlanta for two days of learning and fun. Our leadership thoughtfully chose this theme, understanding that ARPR is currently facing many forms of convergence both as PR professionals and in our client … Continued

How virtual reality will transform business meetings and trade shows (in the not-so-distant future)

In October, CNN launched an ambitious experiment by broadcasting the Democratic Presidential debate in virtual reality. Reports indicate that only a fraction of the 15 million viewers tuned in to see Bernie Sander’s comb over in virtual reality. Perhaps that’s because the event could only be viewed via Samsung’s Gear VR headset, or more likely, … Continued

Step Up Your Marketing & PR Game Next Year: 2016 Marcomm Trends

Our #ArmyofAwesome is constantly researching game-changing integrated marketing and PR strategies and tactics to help our rockstar clients #makenews. With as many as 3,000 press releases distributed, 500 million tweets sent and 2 million blog posts published each day in 2015, next year’s content train doesn’t seem like it is going to slow down, but … Continued

Customer Stories: A cure for healthIT marketers

For me, November almost completely revolves around healthIT. (And I’m not complaining! I love the industry.) For example, this month, I have attended events including the HealthIT Leadership Summit and Health 2.0 Atlanta where I got to hear both providers’ and physicians’ perspectives on innovation and growth in today’s healthIT market. I have also been … Continued

Top 3 Content Marketing Channels for Reaching Tech Decision-Makers

Websites or peers? Videos or vendors? When it comes to IT marketing, which of these channels is best for reaching targeted decision-makers? Well, a new infographic from IDG Enterprise shows some interesting statistics about when and where tech-buyers are gathering industry-related content nowadays. For instance, 79% of tech decision-makers look for tech-related content during work hours. So what … Continued

FinTech and Ludacris Take the Stage: Insights from Venture Atlanta 2015

Last week, our team hopped over to the Georgia Aquarium for the 2015 Venture Atlanta Conference. Big congrats to Allyson Eman and the planning committee for executing a wonderful, sold-out event. ARPR was proud to support our presenting and alumni clients, including Terminus and NexDefense, as well as the entire Atlanta tech ecosystem. With so … Continued

Google vs. Press Releases: A Rekindled Relationship

With each new Google update, PR pro’s sit on the edge of their seats waiting to learn how the latest algorithm changes will affect search results for media clips, company websites and of course – press releases. While we adapt to each change, like the Penguin update that had us take a closer look at links, … Continued

Inside ARPR’s new Atlanta headquarters (PICTURES!)

Space is the body language of any organization. ARPR grew from a small desk in an apartment to bigger and bigger office suites in one of Atlanta’s co-working environments. Spurred by growth and momentum, ARPR recently made the decision to triple the size of its Atlanta headquarters, and I was honored to be tasked with … Continued

Let’s Get Personal: Three reasons brands must personalize their marketing

Here’s some fast facts: There are more than 2.8 billion Internet and 5.3 billion mobile users across the globe, and the attention span of Internet users is an average of six seconds. Still, companies are all vying for the same six-second attention, and these statistics play a critical role into the millions of dollars that … Continued

How To Create (and OWN) an Entirely New Market

The tech industry is in constant flux as new technologies rapidly emerge with no sign of slowing down. In fact, Forrester Research predicts the U.S. tech market will have the fastest growth rate of 6.3% in 2016 and set the pace for the rest of the world. This growth ultimately creates entirely new market segments … Continued