Blog

FinTech and Ludacris Take the Stage: Insights from Venture Atlanta 2015

Last week, our team hopped over to the Georgia Aquarium for the 2015 Venture Atlanta Conference. Big congrats to Allyson Eman and the planning committee for executing a wonderful, sold-out event. ARPR was proud to support our presenting and alumni clients, including Terminus and NexDefense, as well as the entire Atlanta tech ecosystem. With so … Continued

Google vs. Press Releases: A Rekindled Relationship

With each new Google update, PR pro’s sit on the edge of their seats waiting to learn how the latest algorithm changes will affect search results for media clips, company websites and of course – press releases. While we adapt to each change, like the Penguin update that had us take a closer look at links, … Continued

Inside ARPR’s new Atlanta headquarters (PICTURES!)

Space is the body language of any organization. ARPR grew from a small desk in an apartment to bigger and bigger office suites in one of Atlanta’s co-working environments. Spurred by growth and momentum, ARPR recently made the decision to triple the size of its Atlanta headquarters, and I was honored to be tasked with … Continued

Let’s Get Personal: Three reasons brands must personalize their marketing

Here’s some fast facts: There are more than 2.8 billion Internet and 5.3 billion mobile users across the globe, and the attention span of Internet users is an average of six seconds. Still, companies are all vying for the same six-second attention, and these statistics play a critical role into the millions of dollars that … Continued

How To Create (and OWN) an Entirely New Market

The tech industry is in constant flux as new technologies rapidly emerge with no sign of slowing down. In fact, Forrester Research predicts the U.S. tech market will have the fastest growth rate of 6.3% in 2016 and set the pace for the rest of the world. This growth ultimately creates entirely new market segments … Continued

WEBINAR: PR and marketing considerations in customer contract negotiations

AR|PR is excited to continue its 2015 tech marketing webinar series, featuring all-star technology thought leaders. Don’t miss our fourth and final videocast on November 3rd at 3pm EST.  Anna Ruth will be joined by Austin Mills, associate at Morris Manning & Martin, LLP, to discuss how to legally leverage your customers in external communications.  Attendees … Continued

Reflections from Baker Donelson’s CyberCon

In August, law firm Baker Donelson, in partnership with the Metro Atlanta Chamber and the Israeli Government, presented a cybersecurity forum at Georgia Tech’s Global Learning Center. Touted as  “Securing Your Future: Staying Ahead of Developments in Cybersecurity,” the two-day event was packed with panel discussions, networking sessions and company showcases, dedicated to “strengthening ties” between … Continued

Five Emerging Tech Hubs Across the Globe

If you had told college age me that I would be working in the tech PR scene I probably wouldn’t have believed you. Not because I didn’t like it, but because I wasn’t aware of the immensely growing market space. I knew of Silicon Valley and its marquee brands like Apple, but I didn’t know … Continued

We’re growing so fast, it’s hard to believe 3 years have passed!

Three years ago, I hung a small shingle. Well, it really wasn’t a shingle. It was an ink jet printed sign hung on the wall of my dining room with four little letters, A-R-P-R. I converted that little dining room into a home office, which in retrospect, was quite metaphorical. I was hungry – voraciously … Continued

4 Social Platform Updates to Keep Your Digital Marketing “On-Trend”

You’ve seen the click-bait headlines in your news feeds and on the fashion magazine covers in line at the grocery. “3 fashion trends to keep you hot hot hot this summer”, “Shop the Kendall Jenner Look”, “3 jean cuts you’ll see in Fall 2015.” While staying on trend in the fashion world is oh so … Continued

Write Now: How To Get Started with Sharing Your Story and Advancing Your Brand

“The scariest moment, is just before you start.” – Stephen King More than 25 percent of Americans are afraid of speaking in public, according to the 2014 Chapman University Survey on American Fears, making it America’s biggest phobia. While most clients we work with are less afraid of writing than they are of speaking, hesitancy … Continued

Meet the Team: Rachel Blanks

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you know our “army of awesome.” Meet our creative and enthusiastic ATL rockstar intern, Rachel, who graduated from LSU in May and has experience with writing and editing content for inRegister magazine.

Where are all the women in tech?

If you look at our team roster, it’s pretty obvious that we’ve only got one male in our beloved ‘Army of Awesome.’ Evan is a good sport about being the only guy in our office (at least for now). We frequently joke that if he needs some male interaction, he only has to visit one … Continued

A Beginners Guide to Keywords

Your company’s blog is live (if it’s not, here’s why it needs to be.) You’re drafting content for social media networks on a regular basis. You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content for all it’s worth? With 150+ million blogs on the … Continued

Top Findings from Pew Research’s State of the News Media 2015

It’s that magical time of year for all media and PR pro’s around the country! Pew Research Center has unveiled its 12th Annual State of the News Media report addressing all of our burning questions on where, how and what audiences are tuning into for news. Have mobile devices finally destroyed print outlets? What kind … Continued