WEBINAR: PR and marketing considerations in customer contract negotiations

AR|PR is excited to continue its 2015 tech marketing webinar series, featuring all-star technology thought leaders. Don’t miss our fourth and final videocast on November 3rd at 3pm EST.  Anna Ruth will be joined by Austin Mills, associate at Morris Manning & Martin, LLP, to discuss how to legally leverage your customers in external communications.  Attendees … Continued

Five Emerging Tech Hubs Across the Globe

If you had told college age me that I would be working in the tech PR scene I probably wouldn’t have believed you. Not because I didn’t like it, but because I wasn’t aware of the immensely growing market space. I knew of Silicon Valley and its marquee brands like Apple, but I didn’t know … Continued

We’re growing so fast, it’s hard to believe 3 years have passed!

Three years ago, I hung a small shingle. Well, it really wasn’t a shingle. It was an ink jet printed sign hung on the wall of my dining room with four little letters, A-R-P-R. I converted that little dining room into a home office, which in retrospect, was quite metaphorical. I was hungry – voraciously … Continued

4 Social Platform Updates to Keep Your Digital Marketing “On-Trend”

You’ve seen the click-bait headlines in your news feeds and on the fashion magazine covers in line at the grocery. “3 fashion trends to keep you hot hot hot this summer”, “Shop the Kendall Jenner Look”, “3 jean cuts you’ll see in Fall 2015.” While staying on trend in the fashion world is oh so … Continued

Write Now: How To Get Started with Sharing Your Story and Advancing Your Brand

“The scariest moment, is just before you start.” – Stephen King More than 25 percent of Americans are afraid of speaking in public, according to the 2014 Chapman University Survey on American Fears, making it America’s biggest phobia. While most clients we work with are less afraid of writing than they are of speaking, hesitancy … Continued

A Beginners Guide to Keywords

Your company’s blog is live (if it’s not, here’s why it needs to be.) You’re drafting content for social media networks on a regular basis. You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content for all it’s worth? With 150+ million blogs on the … Continued

Top Findings from Pew Research’s State of the News Media 2015

It’s that magical time of year for all media and PR pro’s around the country! Pew Research Center has unveiled its 12th Annual State of the News Media report addressing all of our burning questions on where, how and what audiences are tuning into for news. Have mobile devices finally destroyed print outlets? What kind … Continued

Mobilegeddon is dawning: Are you ready?

It’s coming… Is it a bird? A plane? No, it’s “Mobilegeddon” and it’s coming for your company’s website today. That’s right, Google is changing the way it ranks websites in mobile searches, and those who fail to optimize their sites for mobile will be punished by page rank demotion. Sounds quite scary and confusing, right? … Continued

WEBINAR: How Integrated Communications Can Improve Your SEO Strategy & Conversion Rates

ARPR is excited to launch its 2015 tech marketing webinar series, featuring all-star technology thought leaders. Don’t miss our first webinar livecast on April 28th at 2pm EST.  Anna Ruth will be joined by founder and CEO of Big Drum, Stacy Williams to discuss how integrated communications can improve your SEO strategy & conversion rates.  Attendees … Continued

Google + Twitter: New BFFs

Think Twitter doesn’t impact lead generation and inbound marketing? Well, think again. The social media giant recently announced a partnership with Google that’s rocking SEO/SEM strategies by making tweets more searchable. With this new collaboration, more people will see promotional and organic tweets – even if they don’t have a Twitter account. Prior to this … Continued

Influencing Influencers

Everyone has their favorite people to follow on social media. Mine? Ellen DeGeneres. If Ellen tells me to watch a YouTube video, I watch it. If Ellen tells me to dance alone in my living room, I’m probably going to do it. Not only do I follow her on social media, I watch her TV … Continued

Trade Show Trends & Rules of the Road – Navigating #CES2015

Last month, ARPR attended the International Consumer Electronics Show in Las Vegas to scope out the latest and greatest tech gadgets, and help clients Fitnet and Bastille #makenews. After walking dozens of miles of trade show floor (no really, just ask my Fitbit) and listening to the industry’s most prominent speakers, we compiled a few insights about 2015’s … Continued

Why the press release isn’t dying

Over the past couple years, the PR industry has swirled with murmurs that [gasp] the press release is dying. That’s right, some naysayers have written obituaries for the more than 100-year-old media announcement, which was invented by Ivy Lee in 1906 on behalf of his client, the Pennsylvania Railroad. In fact, in 2013 Coca-Cola’s PR chief made … Continued