Blog

Mobilegeddon is dawning: Are you ready?

It’s coming… Is it a bird? A plane? No, it’s “Mobilegeddon” and it’s coming for your company’s website today. That’s right, Google is changing the way it ranks websites in mobile searches, and those who fail to optimize their sites for mobile will be punished by page rank demotion. Sounds quite scary and confusing, right? … Continued

WEBINAR: How Integrated Communications Can Improve Your SEO Strategy & Conversion Rates

ARPR is excited to launch its 2015 tech marketing webinar series, featuring all-star technology thought leaders. Don’t miss our first webinar livecast on April 28th at 2pm EST.  Anna Ruth will be joined by founder and CEO of Big Drum, Stacy Williams to discuss how integrated communications can improve your SEO strategy & conversion rates.  Attendees … Continued

Google + Twitter: New BFFs

Think Twitter doesn’t impact lead generation and inbound marketing? Well, think again. The social media giant recently announced a partnership with Google that’s rocking SEO/SEM strategies by making tweets more searchable. With this new collaboration, more people will see promotional and organic tweets – even if they don’t have a Twitter account. Prior to this … Continued

Influencing Influencers

Everyone has their favorite people to follow on social media. Mine? Ellen DeGeneres. If Ellen tells me to watch a YouTube video, I watch it. If Ellen tells me to dance alone in my living room, I’m probably going to do it. Not only do I follow her on social media, I watch her TV … Continued

Millennials and Media – It’s Our Thing

Let’s start this post out with a little quiz about what you did over the weekend. Did you go to the movies? Did you curl up on the couch, catch up on your favorite TV shows while drinking a latte from your favorite coffee shop? How about reading a book or the news on your … Continued

#MakeNewsies: Why Millennials Are the Unions of Years Past

Last week I had the privilege of attending a performance of “Newsies” with my wife at Atlanta’s historic Fox Theatre. My grandfather, a child of an era just shortly after this story takes place, but a person who faced many similar trials and tribulations as those presented within, first introduced me to the “Newsies” when … Continued

Trade Show Trends & Rules of the Road – Navigating #CES2015

Last month, ARPR attended the International Consumer Electronics Show in Las Vegas to scope out the latest and greatest tech gadgets, and help clients Fitnet and Bastille #makenews. After walking dozens of miles of trade show floor (no really, just ask my Fitbit) and listening to the industry’s most prominent speakers, we compiled a few insights about 2015’s … Continued

Why the press release isn’t dying

Over the past couple years, the PR industry has swirled with murmurs that [gasp] the press release is dying. That’s right, some naysayers have written obituaries for the more than 100-year-old media announcement, which was invented by Ivy Lee in 1906 on behalf of his client, the Pennsylvania Railroad. In fact, in 2013 Coca-Cola’s PR chief made … Continued

“Is your marketing content ready for 2015 (and consistent across platforms)?”

As we all get back into the business groove after the holidays, now is a great time to update messaging and freshen up content – EVERYWHERE. In today’s digital world, it can be hard to keep up with all of the channels that display company information. From thought-leadership and networking platforms to social profiles and … Continued

How we became Small Agency of the Year (in just two years)

At the tail end of an amazing 2014, AR|PR was honored to be named Small Agency of the Year by PR industry organization, Bulldog Reporter. The group’s Stars of PR Awards for Outstanding Achievement by Communications Agencies were judged exclusively by a team of working journalists, who assessed agencies on the basis of industry leadership, … Continued

Taking the Jump in 2015: Empowering Advice from Powerful Women

As we close out 2014, and year-end reviews and New Year’s resolutions are upon us, we often look back on what we have learned and reflect on special moments, as well as opportunities to improve. I recently attended PINK’s Signature 10th Anniversary Fall Empowerment Event, thanks to AR|PR’s quarterly professional development budget, and it was a … Continued

How the ‘social’ news cycle is changing traditional media

Last week the AR|PR team (eight of us under one roof!) had the pleasure of heading to CNN Center for our annual team retreat. While there, we sat down with three Turner Broadcasting pros, including Tanika Gray Valbrun – affiliate content center news editor, Cathy Straight – CNN.com senior editor and Wendy Ho – manager of marketing sales. … Continued

Not Your Mama’s PR

Some are rushing into things they don’t quite understand, others have decided to take things slow and a few have decided to stay put. And no, I’m not describing a twenty somethings love life; I’m describing the traditional PR Agency. Yes, public relations will always have roots and wings, just like any Southern Belle. BUT, … Continued

Achieving Email Marketing Success (in less than 3 minutes)

For years, marketers have argued the value of email marketing, even deeming it “dying” at one point in time, but here are the facts: 91% of consumers check their emails daily, and 66% of online consumers have made a purchase as the result of an email. Additionally, 42% of businesses say email is one of their … Continued

Part 3: The Hidden Value of PR

Brand awareness is blurry…but mighty. This is the final post in a three-part series that uncovers the hidden value and benefits of public relations for early stage technology companies.  Admit it – when you see your brand in a media outlet it makes you smile, boosts your ego and validates every fiber of your being. … Continued

Livin’ a year in the NOLATech Life

On November 5th,  AR|PR celebrated yet another milestone in our entrepreneurial journey as we toasted the one-year anniversary of our New Orleans office, poetically enough, at the PRSA NOLA Fleurish Awards where we brought home an Award of Excellence. Leading the expansion into a city that is as unique as the innovative clients AR|PR represents, … Continued

Part 2: The Hidden Value of PR

Why PR is supercalifragilistic-ly hard to measure today. This is the second post in a three-part series that uncovers the hidden value and benefits of public relations for early stage technology companies. As a tech PR practitioner and agency owner, I’m constantly asked, “How many app downloads will we get after being in TechCrunch” or … Continued

Part 1: The Hidden Value of PR

Uncovering PR’s “silent” benefits to your entire business. This is the first post in a three-part series that uncovers the hidden value and benefits of public relations for early-stage technology companies.  Over the past couple years, the PR industry has been a flurry with how to measure results and quantify ROI. In my opinion, the … Continued