As the pandemic flips the retail industry upside down, B2B retailers should leverage podcasts to stay up-to-date on trends.

Like everything in today’s world, the retail industry has flipped upside down in recent months due to the global pandemic. Stepping into a store today looks drastically different than it did just a year ago and shopping online has quickly become the new norm. With the impacts of COVID-19 anticipated to linger for quite some time, tech leaders within the retail industry have had to adjust their marketing and e-commerce strategies and must continue to do so for the foreseeable future.

As retail tech marketers seek to stay up-to-date with the latest trends and solutions fueling digital transformation within the industry, they have increasingly turned to podcasts to stay one step ahead of competitors and further anticipate upcoming trends before they come into fruition. 

Podcasts are more popular now than ever

Podcasts are increasingly popular because they are both easily digestible and accessible, giving listeners an opportunity to process industry trends and updates in a new way. In fact, according to Edison Research and Triton Digital, the number of podcast listeners in America have grown by over 37% since 2017 and is continuing to soar as a result of the pandemic.

Here are the top five podcasts every retail tech marketer should tune in for: 

Retales From the Frontline

What better way to get ahead of tomorrow’s retail trends than to hear directly from some of the most well-known voices and thought leaders on the frontlines of the industry? 

Hosted by Matt Rubel, a global Chairman and investor in retail brands, the “Retales from the Frontline” podcast is known for rallying the experts and gurus responsible for propelling the retail industry to new heights, providing listeners with a better understanding of the quickly evolving industry. Most recently, the podcast has called on retail leaders to discuss how the COVID-19 pandemic has impacted consumer behavior and the supply chain, facilitating conversations on how executives can leverage artificial intelligence and machine learning to prepare for a post-COVID future.

Retail Dive’s The Backroom and Conversational Commerce

Retail Dive is one of the industry’s most prominent publications, helping retail executives dive deep into the most impactful trends and analyses. One of the publication’s podcasts, The Backroom, explores the retail news hiding behind the curtain, providing endless discussions from Retail Dive’s reporters and editors about the leading stories of the day, from how c-suite executives are leveraging tech to boost the in-store customer experience to new tools that are keeping today’s retail workforce connected.

The publication also produces the Conversational Commerce podcast which features key executives and thought leaders to break down their contributions and impacts on the retail industry, as well as their thoughts on the biggest retail news and opportunities for business optimization.

Retail Ramble podcast by Essential Retail

Once a week, Essential Retail calls on a leading expert in retail to discuss the latest technology solutions changing the face of retail. Hosted by Editor of Essential Retail, Caroline Baldwin, Retail Ramble’s latest episodes have served as a source for strategies for innovation during times of crisis and discussions on how retailers have been adapting to the impacts of the COVID-19 pandemic.

Retail Remix (Retail TouchPoints)

According to data from Gartner, two-thirds of companies believe that they compete mostly on customer experience. As retail interactions continue to shift to the digital landscape, today’s retail leaders must decipher how to best meet and engage with their customers in order to provide a unique retail experience incomparable to their competitors.

Retail Remix is a new podcast series by Retail TouchPoints that discusses how retailers can use technology to connect with customers in new and creative ways. Every two weeks, the podcast features the top practitioners, analysts and innovators in retail to discuss the digital strategies they’ve adopted to enhance customer engagement. 

Total Retail Talks

For the past two years, Total Retail Talks has connected its listeners with leading retail industry executives to discuss the current and future retail trends that are keeping them up at night. After recently reaching a benchmark of over 250 episodes, the podcast boasts a catalog of five-star interviews with executives from the leading retail brands such as Amazon, Office Depot and Pier 1 Imports.

As a top cloud technology PR firm, we help connect our retail tech clients with these publications and podcasts and monitor the content to help guide our marketing communications strategies to align with emerging trends and evolving buyer behaviors. Check out our Cloud Practice Group to learn more.

Jhaunae is a budding PR professional who is committed to propelling clients to gravity-defying heights.

Continue Reading

Three Reasons a Cybersecurity Incident Is Unlike Any Other Crisis Comms Response

There’s a rather famous children’s book entitled Alexander and the Terrible, Horrible, No Good, Very Bad Day in which the protagonist is having, as the…

Read More

4 Ways Healthcare Marketers Can Turn COVID-19 Challenges Into Opportunities

Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians, hospital CIOs, billing administrators and more –…

Read More

Why We Launched Marketing Sandbox, the First Tech PR & Marketing Specific Podcast

As a tech marketing leader, I’m sure that you’re well aware of podcast’s growing popularity. But in case you’re not, here are a few fast…

Read More