ARPR is ranked as one of the top Tech PR Agencies in the nation by O’Dwyers, and a Small Agency of the Year and Top Place to Work by PRNews. Combined, our team executes integrated communications campaigns that make news in outlets such as TODAY Show, TechCrunch, WSJ; and drive leads using a strategic mix of content marketing, social media and lead gen activities.
ARPR is seeking a digital content director to lead our content and creative marketing efforts for our high-growth and enterprise tech clients across our health IT, cybersecurity, cloud and FinTech practice groups. As a young, entrepreneurial company, ARPR offers the digital content director first-hand experience and fast-track leadership opportunities that one wouldn’t acquire at a traditional agency. So, you if you have a passion for creating premium content, a creative mindset, experience delivering senior-level client strategy, a proven track record of managing successful teams, and a keen understanding of both the paid and organic B2B social media landscape – this job is for you.
At ARPR we live by our team motto: Believe the best IN each other, Want the best FOR each other and Expect the best FROM each other. Our unprecedented commitment to professional development coupled with “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to PRopel what’s possible for our clients but offers a unique experience for all members of the Army of Awesome to truly become PR powerhouses. We’re also flexible, fun, collaborative and always enter each day with the desire to be our very best. Oh yea, outside of all the fun, this position also comes with a robust benefits package and perks such as no dress code, commission and bonus compensation programs, unlimited vacation and flexible workweeks. This position will report directly to the SVP of digital marketing & analytics while also being accountable to our whole Army of Awesome.
Serve as a strategist on 3-5 key accounts. Lead strategic client meetings surrounding digital content discussions, manage integrated comms campaigns and ensure quality of work product by junior team members. Support SEO and SEM initiatives through optimization of content strategies, lead digital marketing activations, including but not limited to, executive and brand audits/strategies, tradeshow activations, social media trainings, influencer marketing programs, email campaigns and more.
Act as direct line of contact for clients in matters concerning digital content marketing deliverables across practice groups, executing on campaigns including but not limited to paid social ads, google ads, display ads, blog copy, landing emails, email campaigns, etc. Seamlessly guide these projects from soup to nuts and deliver projects and drive ongoing results.
CREATION AND CURATION
Creatively direct or curate all design elements as it relates to all digital content deliverables.
Lead strategic content roadmaps for clients, and oversee best practice and strategies for all longer form writing as it relates to creative and digital best practices.
Measure clients’ media, social media, lead gen and marketing results, and effectively translate analytics into actionable insights to constantly drive success.
MENTORING AND COACHING
This role will co-lead ARPR’s internship program with his/her cohorts, as well as lend insights, provide feedback and offer support to the leadership team as it relates to the cultivation of junior team members and client service.
MARKETING AND BIZ DEV
Support company marketing through the curation of thought leadership content and participating in speaking engagements. Drive renewals and upsells for respective client portfolio. Occasionally support new business pitches and proposal development, based on lead origination, technical skills needed, etc.