ARPR is ranked as one of the top Tech PR Agencies in the nation by O’Dwyers, a Small Agency of the Year and Top Place to Work by PRNews. Combined, our team executes integrated communications campaigns that make news in outlets such as TODAY Show, TechCrunch and WSJ, and drive leads using a strategic mix of content marketing, social media and lead gen activities.
ARPR is seeking a demand gen director to manage our inbound marketing and lead generation capabilities for our high-growth and enterprise tech clients. The position will play an integral role in running digital marketing across our health IT, cybersecurity, cloud and FinTech practice groups. As a young, entrepreneurial company, ARPR offers the demand gen director first-hand experience and fast-track leadership opportunities that one wouldn’t acquire at a traditional agency. So, you if you have a passion for driving leads, experience delivering senior-level client strategy and consultation, a proven track record of managing successful teams and a keen understanding of the B2B marketing landscape – this job is for you.
At ARPR we live by our team motto: Believe the best IN each other, Want the best FOR each other and Expect the best FROM each other. Our unprecedented commitment to professional development coupled with our “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to PRopel what’s possible for our clients, but offers a unique experience for all members of the Army of Awesome to truly become tech PR/marketing powerhouses. We’re also flexible, fun, collaborative and always enter each day with the desire to be our very best. Outside of all the fun, this position also comes with a robust benefits package and perks such as no dress code, commission and bonus compensation programs, unlimited vacation and flexible workweeks. This position will report to the chief operations and people officer while also being accountable to our whole Army of Awesome.
Serve as a strategist on 3-5 key accounts. Coach clients and provide feedback by leading internal and client meetings, manage digitally focused integrated comms campaigns, managing all digital marketing related software to ensure it’s optimized and utilized properly across client accounts, ensuring the quality of work produced by junior team members and developing demand gen portions of key account plans (e.g., product launch plans, lead nurturing campaigns, etc.).
Act as the direct line of contact for clients in matters concerning demand gen deliverables across practice groups, planning and executing on campaigns including but not limited to paid digital ad implementation and optimization, SEO & SEM initiatives, marketing automation software implementation, email nurture plans, etc. Seamlessly guide these projects from soup to nuts, delivering projects and driving ongoing results. Work closely with the SVP of digital marketing and analytics to conduct annual audit and analysis of digital services and software (expanded offerings, current needs, future usage, etc.).
Measure clients’ media, social media, lead gen and marketing results, and effectively translate analytics into actionable insights to constantly drive success. Provide counsel on client reporting and recommend optimizations as needed.
MENTORING AND COACHING
This role will co-lead ARPR’s internship program with his/her cohorts as the supervisor of digital marketing Edgies, as well as lend insights, provide feedback and offer support to the leadership team as it relates to the cultivation of junior team members and client service.
MARKETING AND BIZ DEV
Support company marketing through the curation of thought leadership content and participating in speaking engagements. Drive renewals and upsells for respective client portfolio. Occasionally support new business pitches and proposal development, based on lead origination, technical skills needed, etc.