ARPR is ranked as one of the top Tech PR Agencies in the nation by O’Dwyers, and a Small Agency of the Year and Top Place to Work by PRNews. Combined, our team executes integrated communications campaigns that make news in outlets such as TODAY Show, TechCrunch and WSJ, and drive leads using a strategic mix of content marketing, social media and lead gen activities.
ARPR is seeking a digital marketing director to manage our inbound marketing and lead generation capabilities for our high-growth and enterprise tech clients. The position will play an integral role in running digital marketing across our health IT, cybersecurity, cloud and FinTech practice groups. As a young, entrepreneurial company, the digital marketing director will gain first-hand experience and receive fast-track leadership opportunities at ARPR that one wouldn’t acquire at a traditional agency. So, you if you have a passion for driving leads, experience delivering senior-level client strategy and consultation, a proven track record of managing successful teams and a keen understanding of the B2B marketing landscape – this job is for you.
At ARPR we live by our team motto: Believe the best IN each other, Want the best FOR each other and Expect the best FROM each other. Our unprecedented commitment to professional development coupled with our “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to PRopel what’s possible for our clients, but offers a unique experience for all members of the Army of Awesome to truly become tech PR/marketing powerhouses. We’re also flexible, fun, collaborative and always enter each day with the desire to be our very best. Outside of all the fun, this position also comes with a robust benefits package and perks such as no dress code, commission and bonus compensation programs, unlimited vacation and flexible workweeks. This position will report to the chief operations and people officer while also being accountable to our whole Army of Awesome.
Serve as a strategist on 3-5 key accounts. Coach clients and provide feedback by leading internal and client meetings, manage digitally focused integrated comms campaigns, manage all digital marketing related software ensuring it’s optimized and utilized properly across client accounts, ensuring the quality of work produced by junior team members and developing digital marketing portions of key account plans (e.g., tradeshow activations, product launch plans, lead nurturing campaigns, etc.).
Serve as digital marketing lead for 1-2 of ARPR’s larger, digitally focused accounts across practice groups. Act as direct line of contact for clients in matters concerning digital marketing deliverables, executing from soup to nuts in order to seamlessly guide and deliver projects and drive ongoing results.
Steer lead gen activations, including but not limited to landing page creation and optimization; strategizing, creating and executing email and nurture campaigns, and more.
Lead SEO and SEM initiatives including but not limited to audits, SEO optimization strategies and execution, content marketing strategy, PPC campaigns and more.
CONTENT CREATION AND CURATION
Responsible for conceptualizing, creating, and editing content and creative for the clients you lead, including but not limited to ad copy, social media content, landing pages content and e-mail marketing copy.
Responsible for strategy, execution and ongoing optimization of key account paid campaigns across search, display and social networks.
Measure clients’ media, social media, lead gen and marketing results, and effectively translate analytics into actionable insights to constantly drive success. Provide counsel on client reporting and recommend optimizations to results reporting as needed.
MENTORING AND COACHING
This role will co-lead ARPR’s internship program with his/her cohorts as the supervisor of digital marketing Edigies, as well as lend insights, provide feedback and offer support to the leadership team as it relates to the cultivation of junior team members and client service.
MARKETING AND BIZ DEV
Support company marketing through the curation of thought leadership content and participating in speaking engagements. Drive renewals and upsells for respective client portfolio. Occasionally support new business pitches and proposal development, based on lead origination, technical skills needed, etc.