ARPR is ranked as one of the top Tech PR Agencies in the nation by O’Dwyers, and a Small Agency of the Year and Top Place to Work by PRNews. Combined, our team executes integrated communications campaigns that make news in outlets such as TODAY Show, TechCrunch and WSJ, and drive leads using a strategic mix of content marketing, social media and lead gen activities.
ARPR is seeking a digital marketing manager to manage our inbound marketing and lead generation capabilities for our high-growth and enterprise tech clients. The position will play an integral role in running digital marketing campaigns across our health IT, cybersecurity, cloud and FinTech practice groups. As a young, entrepreneurial company, the digital marketing manager will gain first-hand experience and receive fast-track leadership opportunities at ARPR that one wouldn’t acquire at a traditional agency. So, you if you have a passion for driving leads, an understanding of the power of an integrated communications approach and a keen understanding of the B2B marketing landscape – this job is for you.
At ARPR we live by our team motto: Believe the best IN each other, Want the best FOR each other and Expect the best FROM each other. Our unprecedented commitment to professional development coupled with the “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to PRopel what’s possible for our clients but offers a unique experience for all members of the Army of Awesome to truly become PR powerhouses. We’re also flexible, fun, collaborative and always enter each day with the desire to be our very best.
Oh yea, outside of all the fun, this position also comes with a robust benefits package and perks such as no dress code, a ClassPass Membership, commission and bonus compensation programs, unlimited vacation and flexible workweeks. This position will report to the SVP of digital marketing and analytics and work very closely with their individual account teams while also being accountable to our whole Army of Awesome.
Serve as digital marketing lead for at least 2 of ARPR’s digitally focused accounts across practice groups. Act as direct line of contact for clients in matters concerning digital marketing deliverables, executing from soup to nuts in order to seamlessly guide and deliver projects and drive ongoing results.
Steer lead gen activations, including but not limited to landing page creation and optimization; strategizing, creating and executing email and nurture campaigns, and more.
Lead SEO and SEM initiatives including but not limited to audits, SEO optimization strategies and execution, content marketing strategy, PPC campaigns and more.
CONTENT CREATION AND CURATION
Responsible for conceptualizing, creating, and editing content and managing creative development for the clients you lead, including but not limited to ad copy, social media copy, landing pages content and e-mail marketing copy.
Responsible for strategy, execution and ongoing optimization of key account paid campaigns across search, display and social networks, including detailed results and budget tracking.
Measure clients’ media, social media, lead gen and marketing results, and effectively translate analytics into actionable insights to constantly drive success. Provide counsel on client reporting and recommend optimizations to results reporting as needed.
MENTORING AND COACHING
Continually co-mentor with the ARPR team and embody our Spirited Ideals in everything you do.
MARKETING AND BIZ DEV
Support company marketing and business development efforts by contributing thought leadership content and occasionally support proposal development based on technical skills needed, etc.