ARPR is ranked as one of the top Tech PR Agencies in the nation by O’Dwyers, and a Small Agency of the Year and Top Place to Work by PR News. Combined, our team executes integrated communications campaigns that make news in outlets such as TODAY Show, TechCrunch, WSJ; and drive leads using a strategic mix of content marketing, social media and lead gen activities.
ARPR is seeking a healthIT practice group director to lead the growing practice group. This role would represent clients that span the entire healthIT ecosystem including medical devices, electronic health records, cutting-edge AI and cloud-based clinical software, biotech and more. The candidate who best fits this role will be passionate and deeply rooted in the health sector of the tech industry, an expert integrated communications strategist, hold key media relationships, and be a strong content marketer. S/he will also be a seasoned leader with experience managing a small team and possess business development experience. This candidate will be able to easily embrace the entrepreneurial spirit – being humble, hungry and smart – and imbibe our unique culture and agency vision.
At ARPR we live by our team motto: Believe the best IN each other, Want the best FOR each other and Expect the best FROM each other. Our unprecedented commitment to professional development coupled with “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to PRopel what’s possible for our clients but offers a unique experience for all members of the Army of Awesome to truly become PR powerhouses. We’re also flexible, fun, collaborative and always enter each day with the desire to be our very best. Oh yea, outside of all the fun, this position also comes with a robust benefits package and perks such as no dress code, commission and bonus compensation programs, unlimited vacation and flexible workweeks. This position will report to the Chief Executive Officer and work very closely with the entire Cloud practice group while also being accountable to our whole Army of Awesome.
PRACTICE GROUP LEADERSHIP
Lead the healthIT practice group through demonstrating healthcare innovation technology thought leadership internally, building our team’s knowledge base and interest of all facets of healthIT (privacy, regulation, innovation, etc.). Lend insights, provide feedback and offer support as it relates to the cultivation of our healthIT clients/pipeline and junior team members. Ultimately, this position serves as a manager, resource and mentor for current and future employees across all ARPR locations, particularly for those who service healthIT clients.
Serve as a strategist on 5+ key healthIT accounts leading strategic client meetings, ensure quality of work product by junior team members, and develop key account plans (e.g., tradeshow activations, influencer marketing plans, product launch plans, corporate messaging portfolios, etc.) providing support, as needed, with technical skills (ideally, journalist pitching, content writing and messaging prowess) and cross-pollination of ideas/collaboration.
Build relationships in the healthIT sector to fuel our growing business pipeline and ensure long-term success of the practice group. With the support of the leadership team, drive new business inquiries, proposal development and pitches. Support company marketing by serving as our primary healthIT thought leader, including but not limited to blog content, speaking engagements and bylines. With the support of the practice group’s Account Director(s), drive renewals and upsells for respective client portfolio.
Measure clients’ earned media, social media and marketing results, and effectively translate analytics into actionable insights to constantly drive success.