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ARPR is ranked as one of the top Tech PR Agencies in the nation by O’Dwyers, the U.S.’s 2019 Fastest-growing PR Agency and a three-time Top Place to Work by PRNews. Combined, our team executes integrated communications campaigns that make news in outlets such as TODAY Show, TechCrunch and WSJ, and drive leads using a strategic mix of content marketing, social media and lead gen activities.

ARPR is seeking a senior account director with 7 to 10+ years of marketing and PR experience in the healthcare arena, as well as software, medical device, biotech, pharma or a combination thereof to play an integral role in our growing HealthIT practice group, representing global clients that span the entire MedTech ecosystem.

As a young, entrepreneurial company, ARPR will offer the senior HealthIT account director the opportunity to strategize with high-tech companies at the epicenter of one of the world’s fastest-growing industries, while receiving fast-track leadership opportunities that one wouldn’t acquire at a traditional agency or at an in-house position. So, if you are a seasoned integrated communications practitioner who can think critically under time constraints, has a proven track record of media relations success and technical writing skills, and has a passion for client service – this job is for you.

At ARPR we live by our team motto: Believe the best IN each other, Want the best FOR each other and Expect the best FROM each other. Our unprecedented commitment to professional development coupled with our “jungle gym” of core capabilities and practice groups creates an environment that not only helps us to PRopel what’s possible for our clients but offers a unique experience for our employees to truly become PR powerhouses. We’re also flexible, fun, collaborative and always enter each day with the desire to be our very best. Outside of all the fun, this position comes with a robust benefits package and perks such as no dress code, commission and bonus compensation programs, unlimited vacation and flexible workweeks. This position will report to the healthIT practice group director while also being accountable to our whole Army of Awesome.

REQUIREMENTS

  • Extensive knowledge of HealthIT industry, including its subsectors and the media landscape
  • Exceptional long-form and short-form writing skills; experience with both technical and creative storytelling and the ability to adapt to different styles, voices, tones and personas
  • Ability to quickly learn and articulate the key messages of complex technologies, business objectives and competitive differentiation to both internal and external stakeholders
  • Experience in confidently providing counsel, recommendations, critical feedback and coaching and in presenting outside-the-box opportunities to high-level stakeholders
  • Confident critical thinker and proven ability to think deeply on the fly
  • Impeccable soft skills, such as organization, prioritization, attention to detail and leadership

RESPONSIBILITIES

EXECUTION/STRATEGY/CONSULTATION

Serve as an account lead and/or strategist on 3-5 key healthIT accounts, building great relationships with client contacts based on trust and respect. Lead and execute diverse media relations strategies and campaigns; produce high caliber writing assignments such as bylines, whitepapers, case studies, award submissions and rapid response statements. Coach and provide feedback by leading both internal and client meetings, managing integrated comms campaigns, ensuring the quality of work produced by junior team members and developing key account plans (e.g., tradeshow activations, influencer marketing plans, product launch plans, corporate messaging portfolios, executive social strategies, analyst relations, etc.).

REPORTING

Measure clients’ media, social media, lead gen and marketing results and effectively translate analytics into actionable insights and recommendations that constantly drive success and push the boundaries of what a PR firm can achieve. Lead quarterly review sessions from planning through execution, assigning roles to team members while pushing them to think critically about their analysis from the client POV.

MENTORING AND COACHING

This position will directly manage, mentor and coach healthIT account manager(s), account coordinator(s) and junior account coordinator(s), while helping to build this practice group’s account teams’ knowledge base and interest of all facets of the industry. Lend insights, provide feedback and offer support as it relates to the cultivation of our medical clients/pipeline.

MARKETING AND BIZ DEV

Build relationships in the healthcare sector to fuel our growing business pipeline and ensure long-term health of the practice group, and drive renewals and upsells for respective client portfolio. Support company marketing through the curation of thought leadership content and participating in speaking engagements.

DESIRED SKILLS/PROFICIENCIES

  • Agency or in-house healthIT experience required
  • Existing relationships within the technology and/or healthcare ecosystem, including reporters, VCs, analysts, influencers and brands.
  • Relentless curiosity, a passion for learning, a service-minded attitude and a constant desire to be your best.
  • Required Experience: crafting and executing national and global media relations campaigns; leading brainstorm and content planning sessions; supporting new business pitches and communicating with stakeholders
  • Required experience: Microsoft Office Suite, newswire service providers, media database systems, Google Analytics
  • Familiarity with: Sprout Social, CMS platforms, HubSpot/Marketo/Pardot/etc., Basecamp (or other project management software), Google AdWords, Canva/InDesign/etc., Mac OS

Interested? Apply Now!

Interested? Apply Now!