Invoiceware International, the leader in Latin American electronic invoicing and fiscal reporting, has worked with ARPR since 2014 to build its brand as the top provider of regional compliance solutions. Sovos Compliance took notice of Invoiceware’s proprietary technology, impressive client roster and thought leadership, announcing plans to acquire the platform in June of 2016. With less than 24 hours to prepare for the public announcement, ARPR was charged with telling the story of this newly formed global compliance powerhouse.
ARPR quickly got to work to create the narrative surrounding the acquisition. The news was already scheduled to go live in European markets prior to the U.S. announcement, so we had to get creative to leverage the news without a long lead to pre-pitch and land exclusives with top-tier business and M&A reporters. In the first 24 hours, we created a media outreach strategy, with unique pitch angles for global tax, accounting, business and local market publications. In addition, we created several supporting materials for the launch of the announcement, including a letter to key stakeholders, blog post, social media content for both brands and an FAQ. Armed with these resources, we proactively pitched media to #makenews for Sovos and Invoiceware.