Secured 60+ media placements across national tier-1 and trades

Secured coverage in major business and tech outlets for the first time

Surpassed competitors in total media placements for the first time

A Growing, Global Payments Leader

Launched in April 2017, global end-to-end payments provider Paysend was the first FinTech company to introduce international card-to-card transfers, allowing connections between 12 billion cards globally. Supporting business and individual users, the company serves over 3.7 million customers worldwide. Less than a year after launching Paysend to the U.S. market in 2020, the high-growth company closed a $125 million Series B. The company turned to its U.S. FinTech PR agency, ARPR, for a media relations program that would bolster domestic share of voice with global reverberations.

Making Noise in a Crowded Market

In the month prior to this announcement, Paysend’s competitors had been active in the U.S. marketplace – making press splashes for large product launches and corporate transactions. To prevent competitors from overshadowing Paysend’s funding announcement, ARPR recommended an embargoed approach focusing exclusively on targeting national tier-1 media, specifically TechCrunch. Landing a large exclusive would give way to greater PR activity on launch day, drive higher volumes of referral website traffic and have strong social media syndication. So, after aligning with the global marketing team on the announcement objectives, ARPR crafted a strategic media relations plan that targeted national technology and venture capital reporters, as well as FinTech and payments trades.

Surpassing Competitor Coverage for the First Time

After the TechCrunch exclusive was pursued, ARPR conducted embargoed outreach before the funding announcement went live. It was immediately apparent that there was broad interest from U.S. national and trade media. Less than 24 hours after the funding announcement dropped, the news was covered in 41 U.S.-based articles in publications such as Yahoo Finance!, Axios, Fortune, PYMNTS.com Finextra, Finovate, Digital Transactions and Debanked. Overall, the funding news was covered in more than 60 pieces of coverage, enabling Paysend to surpass its competitors in total media placements for the first time ever.

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