Announcing a Mega Round for a Global FinTech Leader
- Media Relations
Secured 60+ media placements across national tier-1 and trades
Secured coverage in major business and tech outlets for the first time
Surpassed competitors in total media placements for the first time
A Growing, Global Payments Leader
Launched in April 2017, global end-to-end payments provider Paysend was the first FinTech company to introduce international card-to-card transfers, allowing connections between 12 billion cards globally. Supporting business and individual users, the company serves over 3.7 million customers worldwide. Less than a year after launching Paysend to the U.S. market in 2020, the high-growth company closed a $125 million Series B. The company turned to its U.S. FinTech PR agency, ARPR, for a media relations program that would bolster domestic share of voice with global reverberations.
Making Noise in a Crowded Market
In the month prior to this announcement, Paysend’s competitors had been active in the U.S. marketplace – making press splashes for large product launches and corporate transactions. To prevent competitors from overshadowing Paysend’s funding announcement, ARPR recommended an embargoed approach focusing exclusively on targeting national tier-1 media, specifically TechCrunch. Landing a large exclusive would give way to greater PR activity on launch day, drive higher volumes of referral website traffic and have strong social media syndication. So, after aligning with the global marketing team on the announcement objectives, ARPR crafted a strategic media relations plan that targeted national technology and venture capital reporters, as well as FinTech and payments trades.