Looking to improve conversion rates and efficiency, Coronet tasked ARPR with auditing its Google Ads strategy to identify opportunities to drive high converting clicks from ads and maximize advertising spend across Google Search & Display networks.
ARPR took a top-down approach in auditing Coronet’s ad account by looking at campaign structure and bidding techniques, all the way down to specific keywords, ad copy and landing pages. While reviewing each and every facet of the account, ARPR narrowed in on how to maximize every dollar of ad spend.
While auditing the ads, ARPR identified that the account was misusing precious ad spend by not implementing best practices such as negative keywords, placement exclusions, geo-targeting and proper bidding techniques. Additionally, Coronet was not bidding on its own brand name, which for a company in any hyper-competitive space is necessary to supplement SEO efforts and stay a leg up on the competition.
ARPR identified an action plan, and soon after implementing the next steps from the ad audit, Coronet started to see results.