After acquiring ARPR client Accelarad in April 2014, Nuance Communications (NASDAQ:NUAN) created a new diagnostics brand using Accelarad’s cloud-based medical imaging sharing technology combined with Nuance’s existing networks. Nuance’s diagnostic department approached ARPR with the goal of developing customer success stories surrounding their new brand – the PowerShare Network. Because of ARPR’s prior experience with these customers, the firm was prepared to lead the project from start to finish.
True to form, ARPR took an integrated approach to customer relations. First, ARPR organized each customer by theme to strategically highlight a variety of benefits and specialties. They then reached out to each customer, scheduled and facilitated interviews. After writing customer case studies and receiving approval from all parties, ARPR pitched them to diagnostic publications and created a blog posts surrounding each customer story. In addition to written success stories, ARPR coordinated and traveled to four hospitals to interview customers on-camera to create video testimonials for press releases, the website, social media and media relations.