As a result of the pandemic, ARPR client Updox saw adoption of its telehealth solution soar by 20,000% as providers increasingly relied on the technology to treat patients safely, effectively and conveniently. Despite early success however, many practices had not yet decided on their long-term plans for virtual care. With the market becoming increasingly crowded and insurance payments still in question, Updox needed to maintain its position as an industry leader, retain its newly acquired telehealth customers, and convince providers that telehealth was not a flash in the pan - it was here to stay.
Updox and ARPR partnered on a campaign to position the company as a trusted resource and educate healthcare providers on the benefits of a long-term virtual care strategy. ARPR’s primary objective was to break through the noise around telehealth and deliver meaningful content and media coverage that would drive engagement among Updox customers and prospects.
ARPR knew that data would be key to a marketing campaign designed to maintain Updox’s position as the leader in virtual care and retain its telehealth customers.
To highlight the need for practices to implement virtual care for the long-term, ARPR and Updox surveyed more than 2,000 patients via The Harris Poll to understand patient experiences with telehealth and their expectations during and post-COVID. A poll of Updox customers followed to gain insight on provider challenges and future plans. The results - which showed 82% of patients like or love telehealth - underscored the need to continue investing in telehealth well beyond the pandemic.
ARPR packaged the data into the first annual Updox Virtual Care Report which detailed what it would take to transform healthcare, meet patient expectations and address reimbursement hurdles. An aggressive marketing campaign followed, with data promoted via proactive media outreach, press releases, bylined articles, blog posts, webinars, paid and organic social media, email marketing and more.