Driving Demand with Data During the Telehealth Surge

108 report downloads

55 media placements

716 website referrals

Maintaining Industry Leadership and Customer Engagement in a Crowded Market

As a result of the pandemic, ARPR client Updox saw adoption of its telehealth solution soar by 20,000% as providers increasingly relied on the technology to treat patients safely, effectively and conveniently. Despite early success however, many practices had not yet decided on their long-term plans for virtual care. With the market becoming increasingly crowded and insurance payments still in question, Updox needed to maintain its position as an industry leader, retain its newly acquired telehealth customers, and convince providers that telehealth was not a flash in the pan - it was here to stay.

Updox and ARPR partnered on a campaign to position the company as a trusted resource and educate healthcare providers on the benefits of a long-term virtual care strategy. ARPR’s primary objective was to break through the noise around telehealth and deliver meaningful content and media coverage that would drive engagement among Updox customers and prospects.

A Data-Driven Campaign to Establish Updox as the Leader in Virtual Care

ARPR knew that data would be key to a marketing campaign designed to maintain Updox’s position as the leader in virtual care and retain its telehealth customers.

To highlight the need for practices to implement virtual care for the long-term, ARPR and Updox surveyed more than 2,000 patients via The Harris Poll to understand patient experiences with telehealth and their expectations during and post-COVID. A poll of Updox customers followed to gain insight on provider challenges and future plans. The results - which showed 82% of patients like or love telehealth - underscored the need to continue investing in telehealth well beyond the pandemic.

ARPR packaged the data into the first annual Updox Virtual Care Report which detailed what it would take to transform healthcare, meet patient expectations and address reimbursement hurdles. An aggressive marketing campaign followed, with data promoted via proactive media outreach, press releases, bylined articles, blog posts, webinars, paid and organic social media, email marketing and more.

Exceeding Expectations for Customer Engagement

The data-based strategy enabled Updox to significantly outpace its competitors in a highly crowded marketplace, communicate to newly acquired customers with confidence that telehealth was here to stay, and ultimately fuel ongoing demand for Updox’s solutions. ARPR garnered 55 total media hits during the campaign - driving more than 716 referrals to Updox’s website and 108 report downloads. The team also secured interviews for Updox executives with top-tier publications such as The Wall Street Journal, HuffPost, FierceHealthcare and Healthline. Updox telehealth-related web pages saw a 124% jump in views due to social, media and marketing promotion. Customers became increasingly engaged with the brand on social channels and several filmed video testimonials about their success with Updox solutions. Ultimately, the company not only retained customers but achieved record-breaking numbers of up to 45,000 telehealth visits per day, and many customers also began adding other Updox virtual care solutions to their practices as well.