Built on AI, Coronet is a pioneer of security-as-a-service, helping companies secure data within cloud/SaaS platforms. Over the past year, the company has grown 733% in worldwide user adoption – signaling its rapid ascension in the cybersecurity space. And with a focus on continuing to bring enterprise-level security to companies of all sizes, Coronet recently turned to ARPR to leverage a new opportunity – expanding into the channel vertical with a new managed service provider (MSP) program.
Understanding that potential partners will want to know the “why,” ARPR immediately got to work developing a plan that concentrated on establishing Coronet’s expertise in the channel market. Specifically, ARPR identified opportunities to develop Coronet’s thought leadership among MSPs by recommending a provocative byline be placed in channel press. After researching this avenue further, ARPR drafted topics for Coronet’s subject matter experts, identified publications to reach target sales personas, and reaffirmed relationships with key channel reporters.
As the thought leadership was being leveraged, ARPR constructed a press release announcing Coronet’s new MSP partnership program, focused on highlighting the key differentiators and competitive advantages. Again, publications and reporters were chosen for their channel, small business and cybersecurity expertise. More importantly, ARPR stressed that the outreach was not about earning maximum coverage but rather generating quality web traffic and qualified leads with personas in the channel-space.