Omaha, Nebraska’s Buildertrend empowers nearly one million construction professionals to build better through its cloud-based project management platform. To validate its name in the industry, increase its customer base and expand its pool of talent required to support exponential business growth, Buildertrend tasked ARPR to build brand awareness and perception through an industry awards program.
Industry awards are a dime a dozen and are largely pay-to-play, so ARPR carefully evaluated various award programs to identify opportunities that would strategically further Buildertrend’s objectives. As a start, ARPR researched award opportunities that would elevate Buildertrend beyond the construction industry and prioritized technology-focused awards that its competitors had not yet pursued. Additionally, ARPR uncovered company awards that expanded Buildertrend’s reach beyond Nebraska’s borders to increase the pool of potential recruits in the surrounding region. After finalizing a list of award opportunities to pursue, ARPR hosted a call with Buildertrend to better understand its products, services and company culture. Armed with this knowledge, ARPR highlighted the company’s key differentiators and submitted Buildertrend for seven award applications within the first two months of its partnership.