Headquartered in Israel, IRONSCALES is a leader in anti-email phishing technologies, providing education and training; automated phishing response, automated remediation and real-time intelligence sharing to organizations in the financial services, insurance, healthcare and power industries, among others. With the objectives to earn top tier media buzz, increase its mind share and market share, and generate leads, IRONSCALES collaborated with ARPR on an original data report that would leverage customer insights to reveal important trends and statistics about email phishing attacks.
Over the course of several months, IRONSCALES’ research and development team analyzed more than 8,500 verified attacks against 500,000 mailboxes. From there, ARPR was tasked with turning the raw data into a compelling and newsworthy report. After its own analysis, including research into competitor reports, and calls with the R&D team, ARPR drafted the report, which ultimately identified trends in email phishing, such as attacker patterns, current phishing tools & techniques and emerging hacker preferences.
Understanding the potentially significant media opportunity ahead of them, ARPR first identified key reporters to pitch. The agency then drafted a press release and pitched the finalized report to over 75 media directly. In addition, ARPR created social ads on LinkedIn directing users to the report’s landing page to further the reach of the report and both generate awareness and leads. The report was gated on the landing page, so visitors’ contact information could be captured for lead generation purposes.