An M&A Announcement in 24 Hours

CLIENT OBJECTIVE.
Invoiceware International, the leader in Latin American electronic invoicing and fiscal reporting, has worked with ARPR since 2014 to build its brand as the top provider of regional compliance solutions. Sovos Compliance took notice of Invoiceware’s proprietary technology, impressive client roster and thought leadership, announcing plans to acquire the platform in June of 2016. With less than 24 hours to prepare for the public announcement, ARPR was charged with telling the story of this newly formed global compliance powerhouse.sovosandinvoiceware

ARPR’S APPROACH.
ARPR quickly got to work to create the narrative surrounding the acquisition. The news was already scheduled to go live in European markets prior to the U.S. announcement, so we had to get creative to leverage the news without a long lead to pre-pitch and land exclusives with top-tier business and M&A reporters. In the first 24 hours, we created a media outreach strategy, with unique pitch angles for global tax, accounting, business and local market publications. In addition, we created several supporting materials for the launch of the announcement, including a letter to key stakeholders, blog post, social media content for both brands and an FAQ. Armed with these resources, we proactively pitched media to #makenews for Sovos and Invoiceware.

THE RESULTS.

ARPR immediately secured placements in the e-invoicing industry’s top publications, including Spend Matters, The Paypers, E-Invoicing Platform and more. We also used the announcement as a springboard to build awareness of Sovos among accounting and tax compliance publications, leading to multiple articles in Accounting Today – a top-tier industry publication that Sovos had never been mentioned in before, as well as Global Payroll and Tax Notes International. Based on the success of the initial acquisition campaign, Sovos retained ARPR for ongoing media relations and thought leadership work, and we have continued to land top-tier media coverage in outlets like Bloomberg and The Wall Street Journal.