Managing a High-Volume of Acquisition Announcements

107 placements across regional and international media and trades

50% more placements YoY

Placements in tier-1 national media, such as Fortune and Axios

Joining a High-Growth Mid-Market Leader

ARPR began its partnership with Sovos back in 2016 when the agency managed the global tax compliance leader’s acquisition of then client Invoiceware, a Latin American electronic invoicing and fiscal reporting vendor. With only 24 hours to prepare, ARPR secured coverage in the industry’s top publications and created awareness with new trade and business outlets. Based on the success of the acquisition announcement, Sovos retained ARPR’s services.

In the four years since, ARPR has served as Sovos’ global agency of record. Today, ARPR not only manages media relations and thought leadership across a growing line of tax compliance solutions, but also leads a steady stream of corporate comms announcements for Boston’s 3^rd largest FinTech company.

A Trusted PR Partner

Approximately every quarter, ARPR is tasked with handling sensitive corporate growth information, such as global acquisition announcements and private equity transaction news. In fact, within the past two years, ARPR has managed seven corporate growth announcements.

With each announcement, APRR focuses on 1) minimizing leak risk and controlling the message, 2) elevating corporate value, 3) raising awareness within each new subsector and geography that the acquisitions penetrated.

For every earned media activation, ARPR highlights Sovos’ impressive growth by targeting three press categories that reach target personas: 1) regional/national U.S.-based business publications, 2) M&A or public equity-focused trades, and 3) accounting and finance outlets. For acquisitions that occur outside of the U.S., ARPR works across time zones with Sovos’ field marketers and partner agencies to target foreign media – from Turkey to Chile and more.

Exponential Transaction Coverage

From 2019-2020, ARPR secured 107 articles highlighting Sovos’ acquisitions as well as a recapitalization. Coverage appeared in business publications like Fortune, Axios and Boston Inno, vertical trade publications, such as Accounting Today and CPA Practice Advisor, and financial trades such as Mergers & Acquisitions and Pitchbook. For LATAM acquisitions, ARPR secured coverage in prominent financial business outlets in Latin America, like Valor Economico. In 2019, the team secured an average of nine articles for each acquisition announcement. However, that number skyrocketed during the most unusual of years - 2020. During the global pandemic, ARPR managed four corporate growth announcements for Sovos. Despite the media’s focus on COVID-19 and its economic impacts, the team strategically pitched reporters on how 2020 is Sovos’ most acquisitive year ever. The results? The team secured more than 50% more placements than Sovos’ previous corporate announcements combined.