Prevedere CEO Earns C-Suite Visibility
- Executive & Company Leadership
- Messaging & Content
Two Speaking Slots
at Interop ITX
Gold Award for Veteran-Owned Business of the Year
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Elevating Messaging to the C-Suite
Rich Wagner, CEO and founder of the industry insights and analytics company Prevedere, had a strong background in IT and analytics. However, as Rich was fundraising for Prevedere’s Series B, ARPR was charged with elevating Rich’s thought leadership beyond IT to reach C-suite leaders at Fortune 500 prospects and forge partnerships with leaders like Microsoft and Nielsen.
Defining the Voice
ARPR first worked with Rich to bridge the topics he’s most passionate about – elevating data and analytics to be truly useful to business users – with the pain points of leadership – trusting data, building skilled data leaders and action-based intelligence. We then honed in on a strategy that would define Rich’s role and voice in content marketing and media in contrast to other executives in the company, and developed a corresponding editorial calendar of topics to pursue on Rich’s behalf. His voice focused on technology and leadership, while economists and subject matter experts within Prevedere discussed specific industry outlooks that Prevedere’s proprietary insights provide.
To aid in perception, we then overhauled Rich’s Twitter and LinkedIn profiles to make them more searchable and engaging, and began pitching Rich’s thought leadership to publications that reached the highest ranks of IT leadership and senior leaders in the vertical markets Prevedere was pursuing. Simultaneously, we launched a series of blog content on behalf of Rich that reinforced his expertise.