CLIENT OBJECTIVE
Rich Wagner, CEO and founder of the industry insights and analytics company Prevedere, had a strong background in IT and analytics. However, as Rich was fundraising for Prevedere’s Series B, ARPR was charged with elevating Rich’s thought leadership beyond IT to reach C-suite leaders at Fortune 500 prospects and forge partnerships with leaders like Microsoft and Nielsen.
ARPR’S APPROACH
ARPR first worked with Rich to bridge the topics he’s most passionate about – elevating data and analytics to be truly useful to business users – with the pain points of leadership – trusting data, building skilled data leaders and action-based intelligence. We then honed in on a strategy that would define Rich’s role and voice in content marketing and media in contrast to other executives in the company, and developed a corresponding editorial calendar of topics to pursue on Rich’s behalf. His voice focused on technology and leadership, while economists and subject matter experts within Prevedere discussed specific industry outlooks that Prevedere’s proprietary insights provide. To aid in perception, we then overhauled Rich’s Twitter and LinkedIn profiles to make them more searchable and engaging, and began pitching Rich’s thought leadership to publications that reached the highest ranks of IT leadership and senior leaders in the vertical markets Prevedere was pursuing. Simultaneously, we launched a series of blog content on behalf of Rich that reinforced his expertise.
THE RESULTS
ARPR’s executive visibility efforts earned Rich a recurring byline in InformationWeek, the world’s most trusted business technology resource, which in turn resulted in two speaking engagements at Interop ITX, a conference attracting more than 3,750 tech leaders each year. Our efforts also garnered Rich a gold award from the American Business Awards for Veteran-Owned Business of the Year, as well as articles in leading trade and target persona publications like the Journal of Business Forecasting, Retail Touchpoints, Manufacturing Business Technology, Supply Chain Management Review, Total Retail and more.Since first engaging ARPR in early 2015, Prevedere has secured its $6.7 million series A and $10 million series B, and announced triple digit year-over-year revenue growth in 2017.