Completed 11 cross-channel audits in 90 days

Audit findings informed future strategy

Facilitated marcomm workshop kickstarting 6 month rebrand campaign

Dematic is a pioneer of intralogistics that invented some of the most significant industrial innovations of the 20th century, shaping the industry as we know it. However, Dematic’s brand identity does not portray the company as the visionary that it is, largely due to inconsistencies across internal and external communications that make it challenging for employees, customers and industry stakeholders to comprehend Dematic’s legacy and its continued impact on the future of commerce.

In a transformative year where the company is celebrating its 200th birthday and relocating its headquarters to Atlanta, Ga., marcom leadership saw it as mission critical to create more impactful programming by elevating marcom strategy, materials and messaging. To help with this effort, Dematic engaged ARPR to conduct a total of 11 audits across channels, where ARPR uncovered deep insights into where the company is exceeding, areas for improvement and white space opportunities for the brand.

ARPR successfully completed 11 audits in just 90 days, resulting in key takeaways that are informing strategic Marcom planning efforts – and more specifically, the audits helped identify significant messaging inconsistencies across internal and external communications, confusing and contorting the brand’s identity and its position of leadership. To dig deeper, Dematic and ARPR gathered for two days of workshop sessions and creative brainstorming to review audit findings and initiate discussions around Dematic’s brand identity, and how marcom efforts can further the company’s bold mission to power the future of commerce. Through workshop session activities, Dematic and ARPR established marcom program goals, objectives and tactics designed to elevate the function and support Dematic’s strategic business objectives. Based on audit findings and resulting work from the marcom summit, ARPR has since begun working with Dematic’s global Marcom team to create a strategic, multi-channel marketing plan and is leading efforts for a 6-month rebranding campaign that will ultimately help establish the company as the intralogistics innovator it is, and wants to be.

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