Mobility client PowWow Mobile, the leader in enabling enterprises to simplify and extend business apps to mobile, set out to increase inbound leads on its website via paid search. In order to accomplish this, PowWow Mobile enlisted ARPR to launch search campaigns as well as a display remarketing campaign on Google AdWords. This would allow PowWow Mobile to both capture prospects looking for enterprise mobility services, as well as stay top of mind with previous site visitors who could turn into potential opportunities.
ARPR did a complete overhaul of PowWow Mobile’s previous Google AdWords campaign, which was reaching an untargeted, generalized audience, and used keyword research tools to find relevant keywords with the right search volume. We developed five search campaigns that highlighted PowWow Mobile’s solutions and technologies, including one that targeted searches for competitors to ensure that PowWow Mobile is considered alongside competing solutions.